Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.
Social Media Today
JANUARY 7, 2020
To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow.
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Webbiquity SMM
JANUARY 28, 2020
Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.
Socialmedia.biz
JANUARY 17, 2020
Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics. Above all, it helps your clients track each campaign’s progress and understand how you improved their social media presence so far. Sending social media reports is all about building stronger relationships between social media managers and their clients.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Social Media Today
JANUARY 16, 2020
New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning.
The Realtime Report
JANUARY 23, 2020
5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
agora pulse
JANUARY 22, 2020
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.
The Realtime Report
JANUARY 27, 2020
Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular.
Jon Loomer
JANUARY 15, 2020
Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers.
Waxing UnLyrical
JANUARY 26, 2020
Guest post by Mark W. McClennan. You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Facebook has said repeatedly they will let political ads with lies stand. Deepfakes powered by AI are on the rise and soon we will be able to listen to speeches that were never given from famous people ( John F. Kennedy ) or see others anywhere we want.
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SocMed Sean
JANUARY 6, 2020
SocMedSean - Social.Media.Sean. [SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts? If you are hosting your blog or website with Siteground, HostGator, or any other cPanel-based host and you have received a notification that your account is in jeopardy of exceeding your allocated inode usage, then this post is for you. Often, when you receive the notification that your account is going to exceed your inode […].
Social Media Today
JANUARY 28, 2020
Looking to update your video content strategy in 2020? Check out this collection of stats and tips.
Ignite Social Media
JANUARY 31, 2020
As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align it to their self-esteem. You can still see your own like count, but other people can’t see how many likes your content has.
The Realtime Report
JANUARY 30, 2020
The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse. The United States is facing a massive social worker shortage by 2030. There are already serious regional shortages in rural areas and specific states, but the shortfall will equal tens of thousands of professionals nationwide in just a few
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
JANUARY 21, 2020
One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways.
Waxing UnLyrical
JANUARY 15, 2020
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.
Sherrilynne Starkie
JANUARY 9, 2020
The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads. These are heavily weighted toward Instagram. Here’s why Instagram ads work: Intent.
Social Media Today
JANUARY 23, 2020
Building an engaged social media following takes work, but its the key to maximizing your opportunities.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Ignite Social Media
JANUARY 24, 2020
The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Photo by Kon Karampelas on Unsplash.
The Realtime Report
JANUARY 27, 2020
6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile. If you’ve finally decided to start your dream business, then you’re going to need the tools to turn that dream into a reality. It won’t always be easy, but if you put in the hard work and don’t allow distractions, then you can watch your business flourish.
Jon Loomer
JANUARY 22, 2020
Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level.
Webbiquity SMM
JANUARY 30, 2020
Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash. A solid brand identity can help you get more people to trust your products and/or services.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
agora pulse
JANUARY 30, 2020
Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started. From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business.
Social Media Today
JANUARY 24, 2020
Instagram recently addressed a range of common platform questions via its @Creators account.
Ignite Social Media
JANUARY 7, 2020
Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Check out our top picks for social media conferences to attend in 2020! Most Convenient. Digital Summit : Phoenix – Los Angeles – Seattle – New York City – Tampa – Kansas City – Atlanta – Houston – Portland – Austin – Boston – Denver – Minneapolis –
The Realtime Report
JANUARY 16, 2020
5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value. While some changes are less extreme, they often don’t bring the price increase that you’d want to see when adding the house to the market.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Jon Loomer
JANUARY 20, 2020
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.
Meltwater
JANUARY 19, 2020
As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>.
Hootsuite
JANUARY 30, 2020
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an incre
Social Media Today
JANUARY 21, 2020
Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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