August, 2024

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world.

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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. But getting started can feel quite overwhelming. How do you really tap into social media’s marketing potential without feeling lost in the noise?

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TikTok Tests Amber Alerts in User Feeds

Social Media Today

The initiative aims to help raise awareness of missing persons.

Feed 217
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Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?

Brands 153
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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AI-Driven Content: Transformations and Triumphs

The Social Media Hat

Episode 21 of the AI in Marketing: Unpacked podcast, with Molly Mahoney The post AI-Driven Content: Transformations and Triumphs appeared first on The Social Media Hat.

Content 181
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Common audience analysis mistakes and how to avoid them

Audiense

Accurate audience analysis is the backbone of any successful marketing strategy. However, many marketers make common mistakes that can lead to incorrect conclusions and ineffective campaigns. Here are the most frequent audience analysis mistakes and how to avoid them.

Analysis 178

More Trending

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How to Unlock the Power of Collective Creativity At Your Government Agency

Social Media Strategies Summit

Creativity doesn’t come naturally to everyone. Yet, with 77% of Americans revealing they’d be more likely to explore their creative side if they felt more confident in their abilities, even those who believe they lack innate creative talent can play a crucial role in content ideation and creation. This is crucial in the world of government agencies, where limited resources are often a barrier to success.

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Instagram Expands Carousels to 20 Frames

Social Media Today

Now you can add even more to your IG carousel posts.

Instagram 212
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7 Ways YouTube Can Transform Your Brand’s Digital Presence

Convince & Convert

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

YouTube 137
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Pro Tips to Master Content Repurposing for an Impactful Social Presence

Oktopost

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil

Tips 147
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Shouting at Siri: How Often Do We Argue with Virtual Assistants?

The Realtime Report

Shouting at Siri: How Often Do We Argue with Virtual Assistants? Oh, virtual assistants… Where would we be without the helping hand of tools like Siri, Alexa, Google Assistant, Bixby and Hound? Well, probably with a lower heart rate and fewer stress rashes on our necks, because a whopping 64% of Americans find themselves frustratingly yelling at their virtual assistant from time to time.

Survey 170
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What is digital customer service?: A complete guide

Sprout Social

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.

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AI-Powered Podcast Production: My Podcast Tech Stack

The Social Media Hat

Learn about the tools and processes I'm using to trim podcast production down to just minutes. The post AI-Powered Podcast Production: My Podcast Tech Stack appeared first on The Social Media Hat.

Products 166
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LinkedIn Launches In-Feed Video Carousels

Social Media Today

A new way to drive video engagement in the app.

Feedly 207
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Leadership Tips for Building Remote Team Relationships

Convince & Convert

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score ! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time zones and work settings.

Team 139
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How did tennis get so hot? A data-driven analysis of its surging popularity

Audiense

Discover the reasons behind tennis's rise in popularity. From new tennis champions and pandemic influences to social media and influencer trends, explore how tennis became "so hot right now”.

Analysis 164
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7 Lead Generation Ideas for 2024

Oktopost

Unfortunately, for most businesses, new customers are not as easy to gather as pennies in a public fountain. However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis.

B2B 118
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Your Original Content Plus AI Equals Sparkle-Darkle

WebInKnow

Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.

Content 130
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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AI and Copyright: What Marketers Need to Know

The Social Media Hat

Episode 19 of the AI in Marketing: Unpacked podcast, with Mitch Jackson The post AI and Copyright: What Marketers Need to Know appeared first on The Social Media Hat.

Marketing 162
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Instagram Chief Flags Coming Changes to Profile Grid Displays

Social Media Today

Instagram’s moving to a more rectangular main profile grid.

Instagram 205
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12 free or affordable tools for brands to survive the crisis

Awario

During a crisis, most companies cut their budgets and halt experiments. Fancy tools that cost thousands of dollars per year (sometimes even per month!) stop being worth it. Marketers revert to spending as little as possible, even if before the tool (or the activity) proved to be a good value-for-money. Priorities change, and marketing changes with them.

Tools 121
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Step-by-step guide to using Audiense for effective audience segmentation

Audiense

Learn how to use Audiense for effective audience segmentation with our comprehensive step-by-step guide. Improve your marketing strategies and grow your business.

Strategy 163
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Unlock Deeper Insights: Customized Reporting for Social Listening

Oktopost

Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. It’s like shooting arrows in the dark, hoping one of them hits the target. With over 5.07 billion social media users worldwide, social media is a powerful arena for brands to listen to, and connect meaningfully with their audience.

Report 127
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Ezoic Review: Why My Experience Wasn’t Good – Pros and Cons of Ad Integration

BeingOptimist

Hi everyone, has your organic traffic and website speed decreased after joining Ezoic ? Are you planning to get rid of the Ezoic Ad Network? If this is the case, I am here to guide you on how to delete a website from Ezoic with complete case study. Before demonstrating the process of deleting a website from Ezoic, I would like to share you some statistic and data about the impact on my site after joining Ezoic.

Review 111
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Unlocking AI’s Potential: Why Prework in Prompting Matters

The Social Media Hat

Step-by-Step Guide to Effective AI Prompting Prework The post Unlocking AI’s Potential: Why Prework in Prompting Matters appeared first on The Social Media Hat.

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Is AI Set to Suck the Humanity Out of Social Media?

Social Media Today

Meta CEO Mark Zuckerberg says that AI-generated content is going to take over social feeds.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Social Media Algorithm Updates 2024: A Guide for Business Growth

Blog2Social

Do you find gaining visibility on social media challenging? Social media algorithm updates could be why your posts are buried under a sea of content, making it difficult to reach your audience. It’s frustrating to spend time creating valuable content and see minimal engagement. You feel invisible, your efforts unrewarded, and your brand unnoticed.

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Ultimate audience analysis toolkit for small agencies [Free templates]

Audiense

Hey there! I’m really excited to share something you’re going to love – our Audience Analysis Toolkit , made for small agencies but applicable to anyone who uses audience intelligence and analysis in their day-to-day operations. Understanding your audience is crucial for effective marketing, and this toolkit will make that process so much easier.

Analysis 151
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Why LinkedIn Should Be Your Primary B2B Communications Channel

Oktopost

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week.

B2B 118
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How To Turn Off Ezoic Ads

BeingOptimist

In my previous post, I tried to explain to you the process of removing a site from Ezoic , along with an Ezoic review where I shared my personal experience with Ezoic with a full case study. Now, in my third series, I have come up with an idea to guide you on how to turn off Ezoic ads step by step. Now, stick with this guide for a minute, and you will be able to learn how to turn off Ezoic ads like a pro.

How To 106
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!