August, 2024

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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. But getting started can feel quite overwhelming. How do you really tap into social media’s marketing potential without feeling lost in the noise?

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Revolutionizing Event Management: AI Strategies for Success

The Social Media Hat

Episode 23 of the AI in Marketing: Unpacked podcast, with Muhammad Younas The post Revolutionizing Event Management: AI Strategies for Success appeared first on The Social Media Hat.

Eventful 166
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New Survey Provides Insights into Social Media Marketing in 2024

Ignite Social Media

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. This is why we conducted the first-ever “Ignite Social Media Trends Survey,” capturing insights from social media marketing professionals across various sectors.

Survey 172
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How did tennis get so hot? A data-driven analysis of its surging popularity

Audiense

Discover the reasons behind tennis's rise in popularity. From new tennis champions and pandemic influences to social media and influencer trends, explore how tennis became "so hot right now”.

Analysis 160
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Is AI Set to Suck the Humanity Out of Social Media?

Social Media Today

Meta CEO Mark Zuckerberg says that AI-generated content is going to take over social feeds.

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7 Ways YouTube Can Transform Your Brand’s Digital Presence

Convince & Convert

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

YouTube 134

More Trending

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Mastering AI Prompting: Advanced Techniques for Success

The Social Media Hat

Episode 14 of the AI in Marketing: Unpacked podcast, with Ashley Gross The post Mastering AI Prompting: Advanced Techniques for Success appeared first on The Social Media Hat.

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Pro Tips to Master Content Repurposing for an Impactful Social Presence

Oktopost

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil

Tips 147
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12 free or affordable tools for brands to survive the crisis

Awario

During a crisis, most companies cut their budgets and halt experiments. Fancy tools that cost thousands of dollars per year (sometimes even per month!) stop being worth it. Marketers revert to spending as little as possible, even if before the tool (or the activity) proved to be a good value-for-money. Priorities change, and marketing changes with them.

Tools 118
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Facebook Offers First-Time Rule Violators a Way To Avoid Penalties

Social Media Today

Those committing lesser rule violations will have an opportunity to complete in-app training to learn from what could be an honest mistake.

Training 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?

Brands 134
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Common audience analysis mistakes and how to avoid them

Audiense

Accurate audience analysis is the backbone of any successful marketing strategy. However, many marketers make common mistakes that can lead to incorrect conclusions and ineffective campaigns. Here are the most frequent audience analysis mistakes and how to avoid them.

Analysis 110
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AI-Powered Podcast Production: My Podcast Tech Stack

The Social Media Hat

Learn about the tools and processes I'm using to trim podcast production down to just minutes. The post AI-Powered Podcast Production: My Podcast Tech Stack appeared first on The Social Media Hat.

Products 167
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Why LinkedIn Should Be Your Primary B2B Communications Channel

Oktopost

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week.

B2B 118
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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9th Edition of The New Rules of Marketing & PR Publishes Today

WebInKnow

It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

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Attention on Social Is Shifting, and Marketers Should Take Note

Social Media Today

As social platforms shift their focus, marketers should also be considering their next move.

Marketing 207
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What is digital customer service?: A complete guide

Sprout Social

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise expect brands to deliver all of the above through digital customer service. This can be a tall order for brands with limited personnel.

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Social Media Algorithm Updates 2024: A Guide for Business Growth

Blog2Social

Do you find gaining visibility on social media challenging? Social media algorithm updates could be why your posts are buried under a sea of content, making it difficult to reach your audience. It’s frustrating to spend time creating valuable content and see minimal engagement. You feel invisible, your efforts unrewarded, and your brand unnoticed.

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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AI and Copyright: What Marketers Need to Know

The Social Media Hat

Episode 19 of the AI in Marketing: Unpacked podcast, with Mitch Jackson The post AI and Copyright: What Marketers Need to Know appeared first on The Social Media Hat.

Marketing 172
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7 Lead Generation Ideas for 2024

Oktopost

Unfortunately, for most businesses, new customers are not as easy to gather as pennies in a public fountain. However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis.

B2B 118
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BONUS: How To Run A Business That’s Tailor Made For You with Astrologist & AstroTwin, Ophira Edut

Amy Porterfield

Listen on… This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner. Ever wondered what the stars have to say about your entrepreneurial journey? I know, I know – it might sound a little out there at first, but stick with me! My […] The post BONUS: How To Run A Business That’s Tailor Made For You with Astrologist & AstroTwin, Ophira Edut appeared first on Amy Porterfield | Online Marketing Expert.

How To 107
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TikTok Tests Amber Alerts in User Feeds

Social Media Today

The initiative aims to help raise awareness of missing persons.

Feedly 218
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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

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Ezoic Review: Why My Experience Wasn’t Good – Pros and Cons of Ad Integration

BeingOptimist

Hi everyone, has your organic traffic and website speed decreased after joining Ezoic ? Are you planning to get rid of the Ezoic Ad Network? If this is the case, I am here to guide you on how to delete a website from Ezoic with complete case study. Before demonstrating the process of deleting a website from Ezoic, I would like to share you some statistic and data about the impact on my site after joining Ezoic.

Review 91
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Social Media Algorithm Updates: A Guide for Business Growth

Blog2Social

Do you find gaining visibility on social media challenging? Social media algorithm updates could be why your posts are buried under a sea of content, making it difficult to reach your audience. It’s frustrating to spend time creating valuable content and see minimal engagement. You feel invisible, your efforts unrewarded, and your brand unnoticed.

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The New Space Race: AI Frontier Models and the Future of Marketing

The Social Media Hat

Understand the impact of AI Frontier Models on your marketing strategies. The post The New Space Race: AI Frontier Models and the Future of Marketing appeared first on The Social Media Hat.

Marketing 166
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Is follower count meaningless?

Oktopost

In this episode, Bright Uduji from LinkedIn went Behind the Post to settle the debate: is follower count a vanity metric? Catch the episode below to find out. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Vanity metrics have become quite controversial in B2B social media marketing.

B2B 87
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How to Issue a Disciplinary Action Notice

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

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#707: Digital Course Doubt: Is My Email List Too Small?

Amy Porterfield

Listen on… Time-saving strategies and productivity tips for building a digital course around your busy schedule. Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! I hear you – life is busy, work is hectic, and who has time to create […] The post #707: Digital Course Doubt: Is My Email List Too Small?

Course 108
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Instagram Chief Flags Coming Changes to Profile Grid Displays

Social Media Today

Instagram’s moving to a more rectangular main profile grid.

Instagram 211
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How to Remove a Website from Ezoic

BeingOptimist

Due to performance problems, I’ve decided to remove my website from Ezoic. If you’re curious about the reasons for this decision, check out my article, “ Ezoic Review: Why My Experience Wasn’t Good – Pros and Cons of Ad Integration “ My journey with Ezoic started well, but now it’s not going as well as it used to due to the following reasons: Ezoic: From Promising Start to Present Challenges Let’s have a quick recap of the issues that forced me to switch

How To 83
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Boosting Your B2B Social Media Marketing in 2024

Blog2Social

In 2024, social media remains a powerful tool for businesses looking to expand their reach in the B2B sector. As digital landscapes evolve, the opportunities to connect with other businesses, stakeholders, and influencers through platforms like LinkedIn, Twitter, and even Instagram are increasing. Whatever the purpose is, be it enhancing brand awareness, fostering professional relationships, […] Der Beitrag Boosting Your B2B Social Media Marketing in 2024 erschien zuerst auf Blog2Social Bl

B2B 98
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Dont Let Social Media Become an HR Headache

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.