The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we f

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Waxing UnLyrical

JUNE 8, 2016

Guest Post by Matt LaCasse. I have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics.

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Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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Meltwater

JUNE 24, 2016

We barely have time to tailor every one of our PR messages by channel and… Read More.

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Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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yMarketingMatters

JUNE 4, 2016

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Let’s dive right in! Facebook. Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time.

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The Realtime Report

JUNE 21, 2016

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices.

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Waxing UnLyrical

JUNE 1, 2016

Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary.

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Mindjumpers

JUNE 14, 2016

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year.

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agora pulse

JUNE 22, 2016

There are tons of social media management tools out there. We’re happy to be among the top 5 according to users in this latest infographic. And who says size matters? This report says that we rank highest for user satisfaction. How on Earth did that happen — especially with such big players out there? Here’s my very strong hunch. We start by offering the must-haves that social media managers need.

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Webbiquity SMM

JUNE 27, 2016

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social netw

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Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab

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The Social Media Hat

JUNE 30, 2016

Social Media Rules for Being an Evil Social Network. Being a social network seems to be a good business choice. It pays well, there are all sorts of perks, and you can work out of California. However, every social network that's launched invariably gets torn down and destroyed in the end. I've noticed that no matter whether they are peaches or meerkats or waves, they always seem to make the same basic mistakes every single time.

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Waxing UnLyrical

JUNE 15, 2016

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action.

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The Realtime Report

JUNE 21, 2016

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Ta. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age.

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Meltwater

JUNE 30, 2016

We have a need—a need to read! Seriously. As a social media marketer, it’s your… Read More.

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Webbiquity SMM

JUNE 6, 2016

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% s

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Ignite Social Media

JUNE 22, 2016

In case you’ve been wondering why we’re drinking Mimosa’s at 9am on a Tuesday (or why our COO is dancing on Snapchat), it’s because we’ve recently been awarded Social Agency of the Year by Incite Group’s Corporate Social Media Awards. This accolade recognizes our relentless passion for helping brands form a social strategy that helps achieve real, measurable business objectives – as well as our frequent behind the scenes work to elevate our client’

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The Social Media Hat

JUNE 10, 2016

Social Media Stop Losing Track of Instagram Comments. Comments From Engaged Followers Are Too Easily Buried In Notifications. Anyone using Instagram seriously for their business has been faced with a perplexing dilemma. You see, when you post a great image to Instagram, it will garner all kinds of likes and comments. Continue to post great images and those likes and comments will pile up gloriously.

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Waxing UnLyrical

JUNE 22, 2016

Guest Post by Jim Dougherty. What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. But I’m probably not telling you anything that you don’t already know.

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Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your

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agora pulse

JUNE 16, 2016

You tweet every day. You retweet other people’s content. You “act human” — whatever that means. But you still can’t see positive results from your Twitter marketing efforts. Could it be that you’re not using a social media management tool that gives you tools to publish, listen, and report on Twitter? Or maybe you’re not using a tool that does all this well?

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Jenn's Trends

JUNE 29, 2016

If you’ve scrolled through Facebook in the last couple weeks, especially if you follow a bunch of geeky (I mean that in a positive way) social media peeps, you’ve probably seen your Facebook feed flooded with 360 degree photos. Facebook introduced the ability to upload and view 360 degree photos earlier this month and, while… The post How to Use 360 Degree Photos for Your Business (And Not Be Annoying) appeared first on Jenn's Trends.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Ignite Social Media

JUNE 30, 2016

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most of Instagram for your business. Integrate the Product into their Daily Lives. Instagram is a platform built to capture elements of our lives in a visually captivating way.

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The Social Media Hat

JUNE 24, 2016

Social Media Huge News For Live Streaming Video. Thanks to VidCon, this week has been the focus of video developments from a bunch of platforms, so we're just going to get into it. Facebook Live Video. Facebook officially announced that Facebook Live video streaming will soon support multiple broadcasters. Specifically, it was reported that you will be able to "invite a friend to 'drop in' to a broadcast.".

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Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

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Convince & Convert

JUNE 24, 2016

Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’s a lover of efficiency, which helps her maintain Convince & Convert’s high level of quality and consistency while keeping the editorial process running smoothly.

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Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Buffer Social

JUNE 29, 2016

It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million daily users and sky-high user engagement levels. And for marketers, it’s an especially interesting time. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app.

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Jenn's Trends

JUNE 22, 2016

There has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love. You may have seen that I was quoted in a Yahoo finance article on this… The post Will Business Accounts Change Instagram?

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Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable.

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Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects. Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day.

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Advertiser: Paycor

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