Make the case for video content
Sherrilynne Starkie
DECEMBER 27, 2020
Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time.
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