December, 2020

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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time.

Video 307
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2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. With a global pandemic shutting literally everything down, “life as we know it” changed forever in what has been quite an extraordinary confluence of circumstances.

Data 265
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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.

Hashtag 239
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Friday Morning Mindfulness

Janet Fouts

Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing. I offer a free 30-minute mindfulness meditation each Friday from 9 to 9:30 AM PT. This is an opportunity to learn some new tools and take time for yourself at the end of the week.

Video 234
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Why? Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Strategy 222
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Google Adds Short-Form Video Carousel in Selected Search Results

Social Media Today

Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries.

Google 218

More Trending

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Lessons in Pandemic Patience From an Orchid

Waxing UnLyrical

I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid. One of the things that has struck me about this year is that, despite how incredibly crazy, surreal , nerve-wracking, heartbreaking , , it’s been, there have also been moments of hope, love, and joy.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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Best PHP Frameworks For Website Development

The Realtime Report

Best PHP Frameworks. For Website Development. Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Laravel. Choose Laravel if you need accelerated development. From authorization to e-mail sending, it contains all functions necessary to fulfill the basic needs of your website, building a strong base of well-performing functionalit

Project 211
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2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week), but there are some things in the social space that we can plan for based on key trends we saw unveil themselves this past year.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Social Media Today

TikTok is facing yet another legal challenge over its measures to protect younger users.

Data 218
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Developing a Niche Marketing Strategy Using Social Media

Audiense

One of the biggest challenges of a business is standing out in a sea of competitors. For that, you need something that sets your business apart from everyone else. Whether it’s offering a better deal or addressing a unique pain point, a niche marketing strategy can help you identify how you can differentiate your brand.

Strategy 201
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Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Marketing and communications professionals are adapting to survive. Digital engagement strategy has never been more important.

Skills 195
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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

Groups 202
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Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

Social Media Today

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

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Goodbye 2020, Hello 2021! Our journey this year through the eyes of our CEO

Audiense

Let’s be honest this year has been a s**t show, right? But we all know it could have been much worse! As the ever optimist I’ll skip complaining about 2020 and focus on what could make an amazing 2021! Here are a few trends to look out for.

Trends 193
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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5 Ways to Prevent Business Downtime in 2021

The Realtime Report

5 Ways to. Prevent Business Downtime in 2021. It has been reported that an unexpected downtime can cost a business an average of $10,000 per hour. As both large and small organizations will depend on technologies to run their operations, companies must look for ways to stop a temporary power outage, software failure, or network issue. Image by Megan Rexazin from Pixabay.

Training 185
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How Social Media Helps in Building Brand Credibility

Socialmedia.biz

Social media has taken the world by storm, with billions of people using it on a regular basis. Whether it’s for communication, entertainment, shopping or information, going online has become a normal part of everyday life. . The business world has recognized the increasing influence of these platforms, with more and more companies using them to grow their reputation.

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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

Campaign 179
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What Are the Best Times to Post on Social Media?

agora pulse

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. Your audience. The regions you target. The social channels you use.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business

Social Media Today

Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts.

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Why virtual influencers go hand in hand with audience intelligence

Audiense

Dudley Nevill-Spencer , the head of strategy at Live & Breathe and founder of Virtual Influencer Agency , was interviewed by Nathaniel Schooler for the podcast series The Secrets of Audience Intelligence , co-organised by Audiense.

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Should You Think About Refinancing Your Current Mortgage?

The Realtime Report

Should You Think About Refinancing Your Current Mortgage? You’re not having any problems with the current mortgage, but there’s a good chance it’s not providing all the benefits that the arrangement could offer. One way to determine if a change is in order is to consider what benefits could result from choosing to re-borrow the mortgage loan via refinancing.

Banking 168
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[RESPONDIDO] ¿Cómo Me Comunico Con El Soporte De Facebook Cuando Necesito Ayuda?

SocMed Sean

¿Perdiste el control de tu cuenta de Facebook y necesita ayuda del servicio de atención al cliente? Aquí hay algunos consejos para ayudarlo a comunicarse con el servicio al cliente de Facebook. The post [RESPONDIDO] ¿Cómo Me Comunico Con El Soporte De Facebook Cuando Necesito Ayuda? appeared first on SocMedSean - Social Media Sean.

Facebook 162
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

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How We Can Always Remember Our Lost Loves

Socialmedia.biz

Global Pandemic: the words on everyone’s lips at the moment. This insidious virus that made its appearance in 2019 and has proceeded to turn lives upside down all over the globe. . People the world over are struggling with loss: financial loss , job losses and death. We are traumatized by daily statistics. Life must go on for those left behind, but how do we go on?

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7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]

Social Media Today

Boost your personal branding efforts with these tips.

Tips 218
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Social Commerce: A Guide to Shoppable Features on Social Media

Ignite Social Media

Now more than ever, people are online shopping rather than making a trip to their local store for many reasons. Mainly, it’s easy and you can shop from the safety of your home and the comfort of your own couch. From newbies, like TikTok, to the popular Pinterest, our favorite platforms are making social commerce easier than ever with even more ways to purchase.

Features 156
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!