Direct Marketing Observations
MARCH 4, 2021
9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. In 2012, I was working at Accenture.
The Realtime Report
MARCH 8, 2021
Why AI Will NOT Take All Our Jobs. by. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation. The question for this article is whether AI automation will be the first technology to result in a net loss of jobs that is bigger than the decline in the number of workers.
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Social Media Strategies Summit
MARCH 11, 2021
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. The excitement around the app is so intense that it was recently valued at an eye-watering $1 billion , despite currently having no actual way to make money.
Social Media Today
MARCH 31, 2021
The latest report from App Annie shows that TikTok remains hugely popular, while the recent messaging app controversy had an impact.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Jon Loomer
MARCH 25, 2021
If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. You are flooded with information — and misinformation. The margin for error is small. You need to react appropriately. So, what’s true? What’s not? How does this impact you? How do you need to adjust?
Ignite Social Media
MARCH 2, 2021
This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
MARCH 30, 2021
3 Tips for Your Online. Business to Succeed. These days, an increasing number of people are ditching their regular nine-to-five jobs for starting an online business, and it isn’t hard to see why. After all, not only does it present an opportunity to generate more revenue. But taking the entrepreneurial route will give you more flexibility and control over the direction of your endeavor too.
Social Media Strategies Summit
MARCH 25, 2021
Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion. In other words, social commerce could account for almost half of all B2C e-commerce by then. We were surprised by those numbers, but maybe we shouldn’t have been.
Social Media Today
MARCH 30, 2021
LinkedIn is working on a new audio rooms product, similar to Clubhouse.
Jon Loomer
MARCH 14, 2021
As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. These can’t be seen (obviously), configured, or optimized for. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. This typically happens for agencies who are managing ads for a client.
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Janet Fouts
MARCH 10, 2021
What is one of the best ways to incorporate the benefits of mindfulness into your life? By learning and then practicing the time-tested skills taught by a trained coach and in a safe, supportive environment for learning and growing together. Why do retreats make a huge difference in our ability to absorb and put into practice these skills? Because you are making a commitment to yourself by setting aside time to focus on both the learning AND the practice.
Ignite Social Media
MARCH 4, 2021
Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. “Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Audio is the ‘Goldilocks’ medium for today’s changing world.
Awario
MARCH 11, 2021
The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.
agora pulse
MARCH 1, 2021
Bonus: Free SMART Strategy Ebook. Need to generate more leads for your clients or your own business? (Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter? What if you could turn every single one of those followers into a sale? Interested? Before we dive straight in, let’s begin with a few basics… To know how to generate leads for your business, we first need to establish what a lead is a
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MARCH 30, 2021
LinkedIn has added some new options to help users sare more of their personal story via their profiles.
Jon Loomer
MARCH 4, 2021
During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Long-time clients will expect results that are not only as good as last year but better.
The Realtime Report
MARCH 22, 2021
Top 4 Benefits of Hiring Commercial Cleaning Services for Your Small Business. Your staff and workforce’s health and safety determine the level of success you will have in your business. The level of cleanliness in your working environment needs to be considered to maintain a healthy and safe workforce. Unlike your home, your business premise is prone to dust and other harmful allergens.
Ignite Social Media
MARCH 23, 2021
Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice and looking into recreating the experience themselves. With all that said, is Clubhouse worth all the hype?
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Audiense
MARCH 3, 2021
Data has the power to give us a view into the behaviours and preferences of specific audiences, challenge our biases and help us develop an informed perspective. In this article I’ll be using a number of different data sources to take a look at how two key groups on the geopolitical spectrum, the left and right leaning voters and followers of political parties in the UK and USA, and their response to environmental issues.
Janet Fouts
MARCH 28, 2021
Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. It’s added like frosting or showers of glitter to create a feeling of trust and familiarity. As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake.
Social Media Today
MARCH 30, 2021
Google's adding some new tools to Google Maps, including AR directions to help guide you on your way.
Jon Loomer
MARCH 11, 2021
Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. Not every client-agency relationship is set up the same way, but I want to cover a couple of the most common ways to make sure that you have access: Agency is given access to a client’s ad account and con
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
The Realtime Report
MARCH 13, 2021
What Your Small Business Can Expect from A Commercial Cleaning Services Company. Most commercial cleaning services providers carry out their cleaning services at odd hours to not interfere with the normal operations of offices working hours. There are high chances you may never see them if they come to work at odd hours. Therefore, knowing what to expect from them can be tricky, and you will probably be unsure how to tell if the company you hire is providing you with the services that you paid f
Ignite Social Media
MARCH 16, 2021
As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. However, aside from the recent full launch of Fleets, there hasn’t been much change in the platform since they doubled the character limit for Tweets.
Audiense
MARCH 3, 2021
Every business and every marketing strategy needs to target a specific group of people to ensure success. This is the only way to make sure that you’re creating products and developing messaging that will resonate with your ideal customers. That’s where terms like “target market” and “target audience” enter the picture.
SocMed Sean
MARCH 14, 2021
Ever wondered what it takes to become an influencer on Instagram? Here are a few steps to get you started off in the right direction. The post [ANSWERED] How Do I Start A Career As An Instagram Influencer? appeared first on SocMedSean - Social Media Sean.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Social Media Today
MARCH 30, 2021
Instagram is expanding IGTV ads to creators in the UK and Australia as it continues to add more revenue-share tools.
Jon Loomer
MARCH 17, 2021
Talk about a blast from the past. Last weekend, I was notified when Amanda Bond posted the following about an old experiment that I ran: This made me feel a bit warm, fuzzy, and nostalgic because the experiment Amanda referenced is something I’ve long been proud of. It inspired me to go back through how “The Experiment” worked and ask a simple question: Would it still work today?
The Realtime Report
MARCH 23, 2021
How to Save On Business Expenses. Owning your own business requires a constant balancing act. You must find balance with both your time and money. The latter is especially important for building a business that can stand the test of time. While increasing revenue is often the first priority of business owners, reducing expenses is just as important.
Ignite Social Media
MARCH 30, 2021
News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. Age 13 is also the cutoff for the Children’s Online Privacy Protection Act ( COPPA ), which has tougher restrictions on platforms for younger kids.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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