July, 2022

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Tips for Managing Your Friend Settings on Facebook

SocMed Sean

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook. The post Tips for Managing Your Friend Settings on Facebook appeared first on SocMedSean - Social Media Sean.

Tips 245
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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Those days are long gone. Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds o

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YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts

Social Media Today

The process will make it much easier for more YouTubers to move into Shorts.

Video 218
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The Virtual Event Marketing Strategy You Need Today

The Social Media Hat

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

Eventful 215
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Meta Quarterly Earnings Q2 2022: Topline Observations

Jon Loomer

To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. This article will cover some of the key highlights from the latest release. Quick Highlight for Advertisers.

Overview 195
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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. All those likes and follows count as connections, right? Not necessarily. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Let’s talk about more about that here.

More Trending

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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed.

Education 212
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8 Content Marketing Metrics You Should Actually Care About [Infographic]

Social Media Today

Ensure you’re working towards the right content goals for your business with this listing.

Metrics 218
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How To Use Video For Virtual Event Marketing

The Social Media Hat

Season 02 Episode 02 of the Virtual Event Strategist Podcast. The post How To Use Video For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 201
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How do you know if your social media plan has succeeded or failed?

Audiense

As platforms evolve to provide more advanced analytics tools, it’s no longer a challenge to understand how your social media campaign has performed. You can access in-depth analytics insights into your organic and paid social media posts. However, measuring the impact of a campaign is more than just looking at the numbers on the dashboard.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Types 145
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Six Common Twitter Issues and Steps to Resolve Them

SocMed Sean

Are you experiencing issues or errors while accessing the Twitter social network? Here are some insights as to what causes these six common issues and steps to resolve them. The post Six Common Twitter Issues and Steps to Resolve Them appeared first on SocMedSean - Social Media Sean.

Issues 147
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How To Get Started with TikTok Ads

Social Media Strategies Summit

Want to start advertising on TikTok? You’re in good company. For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. According to eMarketer , the platform’s ad revenues will reach almost $6 billion in the US alone by 2022, growing to more than $11 billion by 2024. Image source. And it’s not hard to see why.

How To 208
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Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance

Social Media Today

The guide covers the basics of Reels creation, along with some more advanced notes and tips.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Is The Future Of Virtual Events?

The Social Media Hat

Season 01 Episode 10 of the Virtual Event Strategist Podcast. The post What Is The Future Of Virtual Events? appeared first on The Social Media Hat.

Eventful 201
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How to find the right esports tournaments and influencers to sponsor

Audiense

High profile events like Wimbledon, UEFA Champions League, and, of course, the Super Bowl, have dominated the world of event sponsorship and sports. Major brands like Rolex, Heineken, and Pepsi spend millions upon millions of dollars for prime real estate during these massive global events.

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Experiment: Instagram SEO vs hashtags

Hootsuite

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred?! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions tha

Hashtag 145
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3 simple ways to embed a Twitter Feed on your website

Sprout Social

Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet.

Feed 141
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Xenia Muether is the Founder and CEO of Pink Orange, an agency launched in 2019. The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please briefly describe the structure of your team.

Education 197
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30 Days of Content Prompts [Infographic]

Social Media Today

Looking for inspiration for your social media posts? This will help.

Content 218
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How to Use LinkedIn Events – The Complete 2022 Guide

The Social Media Hat

Everything you need to help you leverage LinkedIn Events. The post How to Use LinkedIn Events – The Complete 2022 Guide appeared first on The Social Media Hat.

Eventful 183
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Ready, Player One? How brands are transforming the metaverse into a playground

Audiense

Whether you like to race cars, grow flowers or crush candy, video games are not just for kids. More adults are playing games than ever before, says the ESA 2021 industry report. Of the 227 million gamers recorded in the US, 80% are over 18 and the average age is around 31 years old. That’s a lot of purchasing power ready to be tapped into. So, what does this mean for brands hoping to make a move on the metaverse?

Brands 148
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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What Is a TikTok Shadowban? Plus 5 Ways To Get Unbanned

Hootsuite

What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than sorry, right? We may not know if shadowbans are real, but we know something’s going on.

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YouTube influencer marketing guide to boosting brand awareness

Sprout Social

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. However, because YouTube is a video-only platform, working with influencers will be a bit more involved than it might be on a platform like Instagram.

YouTube 141
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Instagram Needs To Stop Imitating TikTok

Forbes Social Media

What works is sheer innovative, attention-grabbing features, and doing something so new and useful that everyone notices.

Instagram 138
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10 Tips for Creating More Effective Content for Your Business Niche [Infographic]

Social Media Today

Some key notes on how to formulate a more effective content creation and posting approach.

Content 218
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Social

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. What is it?

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How Audiense helps YOUKNOW unlock the full value of technology investments

Audiense

Once upon a time, you’d have to kiss a lot of frogs to find the perfect partner. The same can be said of building the perfect tech stack. Truly understanding your customers, old and new, depends on having the right tools in your belt and often, it might require mixing and matching for your different needs.

Tools 147
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How Social Commerce Is Reshaping Customer Experience

Hootsuite

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay.

HootSuite 134
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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

YouTube 139
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!