Awario
JUNE 17, 2020
Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning.
agora pulse
JUNE 13, 2020
Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.
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The Realtime Report
JUNE 16, 2020
Customer Service Tips For 2020. Working in a customer service department or running the team, is a constantly evolving job and skill which eventually provides interruption-free experience to customers of any business. If you would start searching on customer service tips, the list will be never-ending, always updating with different tools for different times.
Jon Loomer
JUNE 9, 2020
During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators by themselves of visit quality, they each have a weakness.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Socialmedia.biz
JUNE 23, 2020
Most of us work and strive to attain financial stability and cement our futures. Reaching financial freedom is an admirable life goal, and that ensures our hard work pays. To attain financial freedom, it is imperative to ensure that you improve and maintain your financial health. Being financially healthy means having a stable income, minimized expenses, high credit rating and cash balance.
Ignite Social Media
JUNE 8, 2020
The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media , it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 30, 2020
Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network.
agora pulse
JUNE 11, 2020
Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is not for them. When they do this, they’re missing an incredible opportunity to reach their audiences.
Jon Loomer
JUNE 11, 2020
How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. What is the Facebook pixel?
Socialmedia.biz
JUNE 30, 2020
When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
JUNE 23, 2020
The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media campaigns, pausing social media promotions, and halting influencer programs in reaction to the nation-wide shut down due to the Coronavirus pandemic.
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences.
Social Media Today
JUNE 30, 2020
LinkedIn has added some new tools to help people provide support and assistance to others within their professional networks.
Audiense
JUNE 30, 2020
The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it. The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
JUNE 2, 2020
A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. If you read last week’s post, portions of this post will be repetitive. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events.
The Realtime Report
JUNE 4, 2020
8 Ways to Turn Data into Actionable Analytics. Every day, the number of data sources that are available is growing at a rapid rate. For some of us, this is undoubtedly a good thing, but it also brings about a lot of challenges for digital marketers to deal with. There’s still a long way to go when it comes to using data and analytics effectively; around 70% of business executives report that sales and analytics in their company are very important, but only 2% say that they have achieved a positi
Ignite Social Media
JUNE 26, 2020
Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in that perfect sweet spot where slow growth moves along at just the right pace. That’s why, despite how it’s been glorified in countless movies and TV shows over the year, agency life can be tough.
Janet Fouts
JUNE 11, 2020
At the moment it is even more important that our teams feel safe, heard and working together isn’t it? Mike Robbin’s new book, – We’re All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging addresses core principles include fostering an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Social Media Today
JUNE 30, 2020
LinkedIn has launched a new initiative to help job seekers find new roles, with a new hub that lists in-demand skills, and connects users to free courses on the same.
agora pulse
JUNE 22, 2020
Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn’t enough.
Oktopost
JUNE 9, 2020
Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. What is Employee Advocacy. Employee advocacy is the promotion of a company by its employees.
The Realtime Report
JUNE 12, 2020
Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits. Image by 3D Animation Production Company from Pixabay. Shopify continues to be an innovative platform, always having new updates adaptable to business shops, making the balance of all users leaning towards its use as an e-commerce.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Ignite Social Media
JUNE 15, 2020
Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. One of the entries I was asked to judge this year for the Shorty Awards was an impressive one from Chipotle on TikTok.
Hootsuite
JUNE 29, 2020
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network.
Social Media Today
JUNE 30, 2020
Both Facebook and Google have taken new strides towards developing next gen wearables for AR and VR.
Forbes Social Media
JUNE 28, 2020
TikTok is a very irresponsible company, dangerous by design. It’s the application of Chinese philosophy on the internet?—?we want to see everything, know everything, analyze everything without limits?—?to a West where, apparently, we’re trying to put some kind of limits on it.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Oktopost
JUNE 4, 2020
A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.
Later
JUNE 26, 2020
Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels?
Sprout Social
JUNE 23, 2020
Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020.
Hootsuite
JUNE 24, 2020
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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