Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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X is Testing Advanced Account Analytics Features

Social Media Today

X is looking to bring back some more advanced analytics elements.

Analytics 201
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Key Trends Shaping the Future of Home Construction

The Realtime Report

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

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Unskippable Ad Breaks on Instagram

Jon Loomer

Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.

Instagram 158
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Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Oktopost

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Instagram Clarifies Advice on Single Word CTAs and Longer Reels

Social Media Today

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Instagram 201
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AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

The Social Media Hat

Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

HootSuite 133
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Study Shows Young Consumers Are Increasingly Turning to Social for Discovery

Social Media Today

New insights into what people are searching for on social and Google.

Study 200
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The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT

The Social Media Hat

Learn the purpose of Custom GPTs, and how to use them, with examples. The post The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT appeared first on The Social Media Hat.

Examples 133
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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Hotels 133
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Reels Length: How Long Can Reels Be?

Buffer Social

If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different. In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.

Instagram 119
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Instagram Says Using Certain CTAs Can Impact Post Reach

Social Media Today

Instagram posted, then deleted, a video advising against using certain calls to action.

Instagram 200
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#685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout

Amy Porterfield

Listen on… Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again. Ever feel like you’re just stretched […] The post #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 114
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eSIM Technology: Revolutionizing Mobile Connectivity with Enhanced Security and Privacy

BeingOptimist

With some of the top carriers offering robust support, while allowing for seamless switching and better user experiences thanks to privacy standards built into eSIM tech. eSIM technology is a revolutionary solution to make over mobile connectivity environment with very strong security & privacy layers. Share eSIM technology is changing the nature of cellular connectivity by delivering major operational security and ethical advantages.

Privacy 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Inside Look: Data-Driven Personalization [Book + Podcast]

Convince & Convert

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty , a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions , the corresponding podcast featuring in-depth interviews with leaders about connecting strategy to data Below is a recent interview betw

Data 107
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Instagram Adds New Features for Broadcast Channels

Social Media Today

More ways to engage with your top fans in the app.

Features 197
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[Product Update] Enhanced segmentation with cluster count control, new interest categories visual, and much more!

Audiense

We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.

Products 100
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The Reality of AI Adoption in B2B Marketing

WebInKnow

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Digital Marketing Importance: Why It's Crucial for Business Success

Sociallyin Insider Blog

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer

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WhatsApp Channels Is Now up to 500M Users

Social Media Today

WhatsApp Channels is a one-to-many broadcast messaging option.

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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Gen Z has entered the workforce and is increasing in buying power. This means that it is becoming increasingly important for brands to understand the mindset and behaviors of younger generations like Gen Z. Those born between 1997-2012 have very different values, communication styles, and social media habits compared to previous generations. Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead.

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The Impact of IRS Hardship Programs on Small Business Sustainability

The Realtime Report

The Impact of IRS Hardship Programs on Small Business Sustainability The IRS Hardship Program, designed to assist taxpayers facing significant financial difficulties, has become a crucial lifeline for small businesses struggling to maintain sustainability. In times of economic uncertainty, small businesses often bear the brunt of financial hardships, making programs like these essential for survival.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

Amy Porterfield

Listen on… Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business. Imagine if you had the chance to […] The post #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook Renews Focus on Young Users

Social Media Today

Facebook says that it’s a cool place to hang out once again.

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7 Components Every Lead Generation Landing Page Must Have

Oktopost

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. How do you evaluate how good your landing page is?

B2B 62
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How to Approach Influencers in Your Niche: Twelve Crucial Tips

ProBlogger

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Top Social Media Agencies in the US: 2024 Ranking

Sociallyin Insider Blog

SUMMARY What Makes A Top Social Media Marketing Agency In The US?

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Study Shows That Young Consumers are Increasingly Turning to Social for Discovery

Social Media Today

New insights into what people are searching for on social and Google.

Study 193
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6 Simple Steps To Integrate QR codes Into Your Next Marketing Campaign

Keyhole.co

Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. They also take your targets exactly where they need to be.

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7 Ways To Get HUGE Traffic From Reddit

Writtent Blog

For many, Reddit is just a place to browse interesting discussions and share memes, but for savvy marketers, it’s a goldmine of potential visitors. Reddit’s vast and engaged user base can drive thousands of targeted visitors to your site, but only if you know the right strategies. The traffic Google sends to Reddit has skyrocketed from about 156 million visitors a month last year to an incredible 626 million monthly visitors now.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.