Social Media Today

DECEMBER 19, 2024

An overview of the top earning social platforms, and how they compare.

Platform 217

Platform Social Media Overview 217

Ignite Social Media

DECEMBER 20, 2024

UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o

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RFP Social Media Review Trends 114

The Social Media Hat

DECEMBER 14, 2024

Episode 49 of the AI in Marketing: Unpacked podcast, with Ruheene Jaura The post Redefining Brand Strategy: AI Tools for Businesses of All Sizes appeared first on The Social Media Hat.

Tools 156

Tools Strategy Brands Social Media 156

Jon Loomer

DECEMBER 16, 2024

Meta advertising changes so quickly. An advertiser’s biggest fear is an inability to stay on top of the relevant changes so that they can continue using the most effective features and strategies. You cannot fall behind. Think I’m exaggerating? Think about the landscape of Facebook (before Meta) advertising prior to 2021. The iOS 14 changes hadn’t hit yet.

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Advertising Trends Discount Publishing 135

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

DECEMBER 20, 2024

LinkedIn will give you an overview of how good (or bad) you've been at its in-stream games.

LinkedIn 215

LinkedIn Overview 215

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?

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Examples Content Authentication B2B 116

The Social Media Hat

DECEMBER 17, 2024

Don't just use AI command it. Learn prompt engineering for business growth. The post Take Charge of AI: Mastering the Art of Prompt Engineering appeared first on The Social Media Hat.

Engineering 131

Engineering Social Media Content Marketing 131

Social Media Today

DECEMBER 19, 2024

Soon, you'll be able to generate AI elements for your IG video uploads.

Video 215

Video Instagram 215

Buffer Social

DECEMBER 19, 2024

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

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Curation System Open Source Feed 98

Jon Loomer

DECEMBER 15, 2024

Ive been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day. But if theres anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. Is it Documented? Unless Meta says something in their official documentation , its pure speculation.

Education 111

Education Advertising Strategy Facebook 111

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Social Media

Oktopost

DECEMBER 16, 2024

B2B content needs to start conversations, not just fill space. When you focus on what your audience truly cares about, thats when you see growth. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

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B2B Brands Content Meeting 127

Social Media Today

DECEMBER 19, 2024

More prominent affiliate links should encourage more sales.

Comments 214

Comments 214

Buffer Social

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.

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URL Price Analytics Campaign 93

Sprout Social

DECEMBER 19, 2024

Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from staying out of it to being at the center of social media activism. Companies rolled out corporate social responsibility initiatives and lengthy statements.

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Issues Company Project Influencer 70

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Audiense

DECEMBER 16, 2024

At Audiense, we're constantly evolving to provide the tools you need for deeper audience insights and confident, data-driven decisions.

Products 86

Products Conversation Report Data 86

Social Media Today

DECEMBER 19, 2024

Meta's looking to add more ways to use you avatar within its evolving experiences.

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Avatar 214

Buffer Social

DECEMBER 17, 2024

As 2024 winds down, I’m feeling incredibly grateful. To everyone who’s used Buffer this year, shared feedback, or cheered us on — thank you. This year was all about making Buffer work harder for you, helping you streamline your workflow, and unlocking more possibilities for your content.  Here’s a look at what’s new: Welcome to the fediverse This year, Threads and Bluesky took the social media world by storm — and you were ready to dive in.

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Features Notification Apple Organization 78

Sprout Social

DECEMBER 17, 2024

Reaching 100 million users in just five days of launch, Metas Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app.

Analytics 69

Analytics Metrics Patterns Report 69

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

The Social Media Hat

DECEMBER 16, 2024

In 2025, AI is transforming how we work and do business. Let's explore how. The post 2025: The Year of AI-Driven Growth appeared first on The Social Media Hat.

Social Media 85

Social Media Training Content Marketing 85

Social Media Today

DECEMBER 18, 2024

Hashtags are not as important as they once were, but are they useless?

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Hashtag 204

Jenn's Trends

DECEMBER 18, 2024

Instagram recently announced that they are rolling out "Trial Reels" These are a chance to send out your Reels to NON-FOLLOWERS only as a means to "test" out styles, content, format, etc. without risking your existing followers wondering what you're doing.

Instagram 78

Instagram Content News Social Media 78

Buffer Social

DECEMBER 18, 2024

At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next.

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Trends Social Media Authentication YouTube 58

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.

Products 52

Products Strategy Influencer Meeting 52

Social Media Today

DECEMBER 19, 2024

X claims to be seeing big success, which is not exactly true.

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Socially Sorted

DECEMBER 18, 2024

Canva Whiteboard Templates for Enterprise and SMBs just got an upgrade. Discover these on-trend but highly practical Canva templates to use with your team for project planning, quarterly planning, social media content planning, strategy maps, creative campaigns, creative planners, competitive analysis and more. They're anything but boring! BY DONNA MORITZ | PUBLISHED DECEMBER 15, 2024 […] The post 11 Modern Canva Whiteboard Templates for Enterprise/SMBs appeared first on Socially Sort

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Template Templates Analysis Project 52

Buffer Social

DECEMBER 18, 2024

You can now generate AI images and share them across your social platforms with Buffer – all thanks to Apple Intelligence and their new Image Playground app. Imagine having a creative assistant to turn your ideas into graphics in seconds. That's Image Playground in a nutshell. It's a simple way to generate unique images by describing what you want to see.

Apple 55

Apple Examples Tools Platform 55

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

WebInKnow

DECEMBER 17, 2024

In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?

Class 52

Class Marketing Team Questions 52

Social Media Today

DECEMBER 18, 2024

The latest overview of the crazy amount of online activity happening every day.

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Overview Activities 198

Tweaklibrary

DECEMBER 15, 2024

If youre tired of repeatedly writing the same email or copying and pasting content into new messages, its time to learn how to create email templates. This guide will walk you through the process in Gmail with simple, time-saving steps. Youll soon realize how much time youre saving and discover how to share these templates with your team to streamline communication with clients, partners, and suppliers.

Template 10

Template Templates How To Team 10

Buffer Social

DECEMBER 17, 2024

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.  From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).  As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.

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Social Media Film Sports Reddit 97

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template