Social Media Today
DECEMBER 17, 2018
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Ignite Social Media
DECEMBER 21, 2018
From boycotts to recalls to bad publicity, a crisis can strike at any time, for any brand. While it would be great if we could predict them, the reality is you can’t control when a crisis will occur. Therefore, it is important to be prepared at all times for a crisis on your social channels; that way, when one strikes, you can follow your plan and handle the issue accordingly.
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Ignite Social Media
DECEMBER 18, 2018
The holidays are one of my favorite times of the year- with all the great food, gifting and being with friends and family. Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. Let’s look back at the social media post of Christmas past to see who brought their jolliest A game.
Waxing UnLyrical
DECEMBER 21, 2018
Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
SocMed Sean
DECEMBER 18, 2018
Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Like other emotions, humor can be power when used properly in a content strategy.
Sherrilynne Starkie
DECEMBER 21, 2018
According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Meltwater
DECEMBER 16, 2018
2019 is just around the corner. And if the new year is anything like this one, we know that change will continue to transform the PR industry. As our expert panel… Read More >>>.
Ignite Social Media
DECEMBER 19, 2018
Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Read on for a few reasons why. It drives online purchases. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video.
Janet Fouts
DECEMBER 17, 2018
This time of the year can be hectic, combining the end of the year with the holiday season, stress just happens doesn’t it? Are you looking forward to January as a time to recharge? Me too. I see the beginning of the year as a time to refresh. The beginning of a new year is a great time to start some new habits that can reduce stress, both at home and at work isn’t it?
Social Media Today
DECEMBER 21, 2018
Is YouTube part of your 2019 digital marketing strategy? Here are some tips on how to use the online video leader for eCommerce marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
DECEMBER 18, 2018
There are just over 10 days left in 2018. During this year at Audiense, we have turned our focus to the creation of new tools and functions that contribute to developing the Social Intelligence industry. Thanks to the work and the know-how of many experts within the sector, we have been able to grow and contribute our two cents to the industry. And as the year is passing, we have wanted to reflect with some of the biggest professionals and friends of Audiense so that they can share with us their
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.
Buffer Social
DECEMBER 17, 2018
When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history.
Social Media Today
DECEMBER 19, 2018
You can maximize brand awareness by branding your social media posts - here are four important notes on social branding.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
DECEMBER 17, 2018
There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect
Meltwater
DECEMBER 19, 2018
Trendspotting, trendjacking, and trend-forecasting are popular strategies savvy communicators use to help their messages gain traction. Now there’s a simple app to quickly validate those trend-driven narratives using advanced media… Read More >>>.
Forbes Social Media
DECEMBER 16, 2018
Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.
Social Media Today
DECEMBER 19, 2018
Contributor Pam Moore shares her insights into the key content marketing trends set to rise in 2019.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Sprout Social
DECEMBER 19, 2018
Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.
Socialmedia.biz
DECEMBER 19, 2018
Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy , but that figure is expected to rise to 43% by 2020. As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge.
Forbes Social Media
DECEMBER 21, 2018
Government shutdowns affect weather-related activities for the nation in so many ways that aren't "great".
Social Media Today
DECEMBER 19, 2018
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
agora pulse
DECEMBER 18, 2018
LinkedIn has been gradually growing in influence and reach with over 590 million users as of December 2018. However, of those members, only 3 million post content on a weekly basis. Since LinkedIn has so many decision makers and company influencers, this is a fantastic place to share your content. That’s why now might be a great time to start scheduling LinkedIn posts on a regular basis.
Sprout Social
DECEMBER 18, 2018
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace.
Forbes Social Media
DECEMBER 20, 2018
What does your social media strategy for 2019 look like? Discover five social media strategies that can help you boost your results in 2019.
Social Media Today
DECEMBER 19, 2018
Twitter's rolling out its new 'sparkle' button to all users, enabling a simple switch away from the algorithm-defined timeline.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Amy Porterfield
DECEMBER 20, 2018
Looking for a little inspiration when it comes to the topic of your digital course? If you’re like most course creators just starting out (who I hear from all of the time), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market […]. The post #242: Choosing the Perfect Topic for Your First Digital Course (Perfect…AND Profitable!
Sprout Social
DECEMBER 20, 2018
If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share.
Forbes Social Media
DECEMBER 18, 2018
Facebook has 139-million users a month in Africa in 2018, 98% of whom connected via mobile.
Social Media Today
DECEMBER 19, 2018
While social platforms are seeing more use, local SEO remains key to maximizing the performance of many businesses.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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