Social Media Today

JUNE 20, 2019

Is your content approach meeting the modern consumers' needs? Check out these common strategy failings, and notes on how you can improve.

Strategy 167

Strategy Content Meeting How To 167

agora pulse

JUNE 19, 2019

Instagram is a marketer’s dream, with higher-than-average engagement and a particular enthusiasm from users to discover and engage with brands on the platform. So, it’s relatively easy to drive engagement on Instagram and use it for brand awareness. What’s trickier is to take that on-platform engagement and drive it into meaningful, off-platform action , taking users to the site of your choice.

Instagram 92

Instagram How To Upcoming Eventful 92

Meltwater

JUNE 16, 2019

Building influencer relationships isn’t a new concept for brands. However, the digital boom brought a new generation of influencers with it. Insta famous fashionistas, globetrotting bloggers and YouTube Vloggers have… Read More >>>.

Influencer 121

Influencer How To Blogger YouTube 121

Firebelly

JUNE 17, 2019

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media. Beauty Holidays January National Bath Safety […].

List 189

List Brands Consultant Social Media 189

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Webbiquity SMM

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

LinkedIn 177

LinkedIn Brands How To Training 177

Social Media Today

JUNE 21, 2019

Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart.

Communities 168

Communities Social Media Marketing 168

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82% reporting that they prefer to watch live video overseeing a social post and 63% of people aged 18-34 watch live streaming content regularly.

Video 145

Video Upcoming Instagram Metrics 145

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Typically, the traffic or clicks-to-website objective works best to gain as many clicks as possible, reinforcing quantity over quality.

Conversation 134

Conversation Social Media CPM Metrics 134

Social Media Today

JUNE 21, 2019

Google has announced a new set of features for Google My Business profiles, which will provide additional opportunities for business listings across Google's offerings.

Google 168

Google List Features 168

Audiense

JUNE 19, 2019

This is a guest blog written by Phil Lynch, Managing Director of social media research agency Newton Insight & visiting lecturer in media analytics at the University of Westminster. Connect with him on LinkedIn.

Consultant 122

Consultant Analytics LinkedIn Research 122

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Social Media

Unmetric

JUNE 18, 2019

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success. Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels.

Analytics 119

Analytics Tools Facebook Overview 119

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Social Media Today

JUNE 21, 2019

Understanding the fundamentals of graphic design can help improve your visual efforts - check out these tips.

Tips 167

Tips Social Media Marketing 167

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

JUNE 17, 2019

There are lots of Instagram tools that can help you with your Instagram strategy , but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox.

Instagram 112

Instagram Tools HootSuite Hashtag 112

Forbes Social Media

JUNE 15, 2019

Tamara McCleary, a top influencer, explains how marketers can find and leverage these 6 types of influencers (hint, they aren't always celebrities) to harness the "potency of a diverse group of influencers to get the word out" about your brand.

Influencer 111

Influencer Types How To Groups 111

Social Media Today

JUNE 21, 2019

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

Instagram 167

Instagram Content 167

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. It’s what separates you from the rest of the pack and helps build important connections that boost your growth and development. One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal

Trends 112

Trends Social Media Brands Authentication 112

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Hootsuite

JUNE 17, 2019

With 330 million monthly users , Twitter offers a vast network of potential people and brands to connect with. But with 500 million tweets sent per day , the sheer volume can make it seem impossible to keep up with your Twitter feed. Fortunately, there’s a simple way to organize your Twitter feed into targeted topics, so you can always keep up with the most important conversations in your industry: Twitter lists.

List 111

List Twitter HootSuite How To 111

Socially Sorted

JUNE 15, 2019

Let’s get real and talk about the single biggest design mistake made by non-designers. It’s not what you think and many of us fall into the trap of doing it. And I have 3 easy ways to fix it. Statue by Elena Dejour, Shutterstock BY DONNA MORITZ | PUBLISHED MAY, 2019 | // Read More. The post The One Big Design Mistake made by Non-Designers (and how to fix it) appeared first on Socially Sorted.

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How To Publishing Social Media 108

Social Media Today

JUNE 21, 2019

In many different industries, professionals sometimes overcomplicate things when it’s not necessary. Content marketing is no different.

Content 167

Content Marketing Industry 167

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Think about it. Competition for traffic, ad placement, followers and sales.

Analysis 109

Analysis Tools Compete Aggregator 109

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create better collaboration across teams. They’re particularly useful for complex organizations, but they’re also great for small teams.

Social Media Management 111

Social Media Management Social Media Tools HootSuite 111

The Realtime Report

JUNE 15, 2019

3 Things You Should Know About Real Estate Mediation. As the alternative to going to court, real estate mediation resolves different problems. For instance, you bought a home and after a month or so later, grey water starts flowing back. You realize that this is a serious plumbing issue such as a blockage. To resolve the problem, you hire a professional plumber.

Real Estate 102

Real Estate Issues System Process 102

Social Media Today

JUNE 20, 2019

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform.

Training 168

Training Module Facebook Skills 168

Sprout Social

JUNE 19, 2019

I’m pleased to announce that Sprout Social founder and CEO, Justyn Howard, has been recognized as a Glassdoor Top CEO for U.S. companies with 1,000 employees or less in 2019. This is the third year in a row that Justyn has been placed on the list and is a reflection of the supportive culture we’ve been able to establish and maintain at Sprout. Recognition from Glassdoor is entirely based on reviews from Sprout employees who share their thoughts about job and company satisfaction, senior leadersh

Team 107

Team Company Review Organization 107

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Socially Sorted

JUNE 16, 2019

Pinterest has updated many Pinterest Image Tips recently, so we’ve updated this post to give you the latest on how to get more views, saves and shares from your website – including 3 super important Pinterest Image tip updates from Pinterest! DONNA MORITZ | UPDATED. // Read More. The post Pinterest Image Tips – 3 Important Things You Need to Know [Infographic] appeared first on Socially Sorted.

Tips 102

Tips How To Social Media Content 102

Amy Porterfield

JUNE 20, 2019

Do you have questions about LinkedIn? I get questions all the time about LinkedIn, and because I'm not an expert in the area or even a regular LinkedIn user (yet), I haven't had the answers to those questions. But guess what? Out of 250 million monthly LinkedIn users, only 3 million of those users share […]. The post #268: LinkedIn Tips and Tricks to Attract a Bigger Audience with Viveka von Rosen appeared first on Amy Porterfield | Online Marketing Expert.

LinkedIn 100

LinkedIn Tips Questions Marketing 100

Social Media Today

JUNE 20, 2019

This new study looks at what American consumers are likely to buy online, versus what they still prefer to purchase in store.

Study 167

Study Buy 167

Mindjumpers

JUNE 20, 2019

Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen. It was an aspirational shift from Maybe She’s Born with it, Maybe it’s Maybelline.

Apple 100

Apple Team Brands Content 100

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions