Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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The Evolution of Social Data + Audience Intelligence

Audiense

This is a guest blog written by Michael Brito, EVP of Digital & Analytics at Zeno Group. Connect with him on LinkedIn or Twitter.

Data 131
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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. . The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! . From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. .

SEO 132
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. . You’ve reached the point now that your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them.

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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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TikTok Provides Tips on How to Boost Your Content Performance on the Platform

Social Media Today

TikTok has provided a new listing of key tips on how to maximize the success of your video clips.

Tips 218
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Infographic: Millennials vs Gen Z Social Media Usage

Ignite Social Media

The power-struggle is real. It seems that every brand out there is trying to figure out the right way to target Millennials and Gen Zers. However, there’s a huge problem at hand that we at Ignite Social Media want to help fix: Understanding who Millennials and Gen Z are TODAY. We’ve found that most people are a bit stuck. They forget that Millennials have, for the most part, grown up and aren’t those crazy college kids they were a few years back.

More Trending

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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.

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Twitter Surveys Users on Possible Options for Tweet Subscriptions

Social Media Today

With Twitter working on developing a new subscription option, it's sent out a survey to some users asking them about potential options they might be willing to subscribe for.

Survey 218
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness,

LinkedIn 179
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4 Essential Tools for Podcasting Production in 2020

The Realtime Report

4 Essential Tools for Podcasting. Production in 2020. It’s estimated that 32% of Americans listen to podcasts on a monthly basis. And the podcast industry is expected to be worth around $1 billion by the end of next year. Being such a booming industry, it makes sense why so many people are thinking about starting their own podcasts. Image by Macb3t from Pixabay.

Products 179
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Strategically Post to Facebook Groups with Agorapulse

agora pulse

Do you manage Facebook groups for your clients? If so, consider using Agorapulse to post to Facebook groups and save time and energy. Whether your Facebook Group is just getting started or is well established, you can post to it via Agorapulse. So, you can be more strategic and targeted as you manage your groups. Doing so can create more growth and engagement for your group, and help you reach your goals more effectively.

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FBI Announces Arrests Over Recent Twitter Hack

Social Media Today

The FBI has announced three arrests in relation to the recent Twitter hack, which saw scammers take control of various celebrity accounts.

Twitter 218
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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.

Hashtag 145
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Parler Denounces Possibility Of Antisemitism At Twitter

Forbes Social Media

Parler, the libertarian or right-leaning social media platform calling itself the “anti-Twitter,” accused Twitter of locking accounts of Jewish users for displaying profile pictures featuring the Star of David.

Twitter 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Use Facebook Business Manager Successfully Starting Today

agora pulse

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. If your company is one of the millions that rely on Facebook for marketing and advertising, you need to know how to use Facebook Business Manager. After all, this native tool lets social media managers and digital marketing agencies manage Facebook assets, research their audience, create shoppable catalo

Facebook 154
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Facebook Unveils its New Music Video Approach, Which Could Provide a Boost for Facebook Watch

Social Media Today

Facebook has unveiled its new music video experience, which could help it boost viewership of Watch content.

Video 218
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Effective ways to ask for and get more customer reviews

Sprout Social

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers

Review 144
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YouTube Verification: How to Get a Grey Checkmark for Your Channel

Hootsuite

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.

YouTube 144
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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#328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action

Amy Porterfield

In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between — I’ve seen it all! And this just reaffirms my belief that everyone has a digital course in them. In this episode, I’ll share 10 […]. The post #328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action appeared first on Amy Porterfield | Online Marketing Expert.

Course 130
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Pinterest Surpasses 400 Million MAU, Shares Insights into Rising Usage Trends [Infographic]

Social Media Today

Pinterest has crossed the 400 million active user threshold, putting it in exclusive company in the social media space. Here's a look at some of the latest Pin usage trends.

Trends 218
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.

Strategy 138
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3 Finance Tips Every Millennial Needs Right Now

SocialFish

More than a quarter of the population of the U.S., or over 83 million individuals, are a part of the Millennial generation. Born between 1982 and 2000, members of this generation are aged 21 to 38. Some are just finishing college and looking for their first career amid a global pandemic. Others are looking to or have recently bought a home, started a family or advanced their careers.

Tips 130
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media report can also help you look forward and plan ahead.

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Pinterest Posts Significant Increase in Users in Q2, While Revenue is Impacted by COVID-19

Social Media Today

Pinterest has reports a significant increase in active users in its latest performance update, as people look to shop online amid the COVID-19 lockdowns.

Report 218
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8 ways to show your clients the value of social in a tumultuous climate

Sprout Social

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.

Retail 130
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3 Finance Tips Every Millennial Needs Right Now

SocialFish

More than a quarter of the population of the U.S., or over 83 million individuals, are a part of the Millennial generation. Born between 1982 and 2000, members of this generation are aged 21 to 38. Some are just finishing college and looking for their first career amid a global pandemic. Others are looking to or have recently bought a home, started a family or advanced their careers.

Tips 130
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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What Makes a Great Boss? A Guide for Aspiring Leaders

The Realtime Report

What Makes a Great Boss? A Guide for Aspiring Leaders. What makes a good boss? If you have recently accepted a position where you are in charge of a team of people, you most likely have asked yourself this question. As a manager, you are the central culture setter for your organization. Image by Gerd Altmann from Pixabay. If you are looking for ways to lead your team decisively, you’re in the right place.

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Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19

Social Media Today

Facebook has reported its latest performance numbers, showing steady increases in users and revenue, despite the impacts of the COVID-19 pandemic.

Report 218
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Top 5 benefits of a Pinterest business account

Sprout Social

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

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How to Change the Name of a Business Page on Facebook 2020

BeingOptimist

Facebook is one of the best social media platforms online for marketing. In this article, I will explain to you how to change Facebook business page name from different devices. Modifying the name used to be a ticky requirement when you have initially entered a random name or made a spelling mistake while typing. You would not want your whole page portfolio to be credited to some other name than your company because of a silly grammatical error or undecided names.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!