Sat.Dec 05, 2020 - Fri.Dec 11, 2020

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Marketing and communcations professionals are adapting to survive. Digital engagement strategy has never been more important.

Skills 259
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LinkedIn Begins Testing Ads in LinkedIn Stories

Social Media Today

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

LinkedIn 218
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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

Groups 202
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Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Marketing and communications professionals are adapting to survive. Digital engagement strategy has never been more important.

Skills 195
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Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats

Social Media Today

Twitter has acquired multi-participant video chat app Squad, which could pave the way for new video streaming features in the app.

Twitter 218

More Trending

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What Are the Best Times to Post on Social Media?

agora pulse

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. Your audience. The regions you target. The social channels you use.

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Why virtual influencers go hand in hand with audience intelligence

Audiense

Dudley Nevill-Spencer , the head of strategy at Live & Breathe and founder of Virtual Influencer Agency , was interviewed by Nathaniel Schooler for the podcast series The Secrets of Audience Intelligence , co-organised by Audiense.

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Instagram Tests Sharing Reels to Facebook's News Feed and Watch Listings

Social Media Today

Instagram's looking to amplify Reels by enabling creators to cross-post Reels to Facebook as well.

Instagram 218
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How We Can Always Remember Our Lost Loves

Socialmedia.biz

Global Pandemic: the words on everyone’s lips at the moment. This insidious virus that made its appearance in 2019 and has proceeded to turn lives upside down all over the globe. . People the world over are struggling with loss: financial loss , job losses and death. We are traumatized by daily statistics. Life must go on for those left behind, but how do we go on?

Class 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Major Differences in Social Media Usage This Year

Ignite Social Media

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link to the outside world. This past April, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their behaviors had recently changed in reaction to the pandemic.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Bonus Material: FREE SMART Goals ebook. Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty.

Campaign 150
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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

Study 218
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Inside the Mind of a Master Social Media Strategist

Oktopost

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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35 quotes from industry leaders to inspire your 2021

Audiense

One of our own marketing highlights this year has been all the collaborations we have done with industry leaders. We have considerably expanded our network of contacts to produce: guest blogs, interviews, (virtual) events and podcasts. We have always aimed to share the most valuable information, fresh ideas and perspectives from the most talented professionals within the sector.

Industry 148
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Stressed out? What are you doing about that?

Janet Fouts

Burnout is very, very, real but we often ignore it hoping it will go away. We don’t realize how it affecting so many aspects of our lives. Our friends and family, co-workers, clients, they all probably see it sooner than you do. I get it, we are all overextended in so many ways right now. At home, at work, the pressure to perform in the midst of so much turmoil can be overwhelming.

List 145
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Twitter Announces New Integration to Share Tweets in Snapchat Stories, with Instagram Coming Soon

Social Media Today

Twitter has announced a new integration with Snapchat which will enable users to post tweets within their Snaps.

Twitter 218
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8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Using social listening to surface trends to your audience

Sprout Social

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 137
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7 Tips for Taking a Vacation as a Social Media Manager

Later

When social media is a part of your job, it can be hard to disconnect and actually take a vacation. It’s just the nature of the job — whether you’re a team of one or 15! But it’s that very same “always on” mentality that makes taking a vacation especially important for your mental health. You need time to unwind and most importantly, unplug, so you can come back to work refreshed and re-inspired — even if you just take a “staycation”. .

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LinkedIn Adds New Company Page Roles to Provide More Management Options

Social Media Today

LinkedIn is rolling out some new company page roles which will provide more ways for page admins to manage their presence.

Company 218
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How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

Analytics 145
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Exploring video length best practices for social media

Sprout Social

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.

Video 133
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#350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer

Amy Porterfield

Ready to perfect your pitch and *finally* sell with ease? What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past? Well, I have 5 proven steps to help you do just that. This […]. The post #350: Perfecting Your Pitch: 5-Steps To Sell With Ease with David Meltzer appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218
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10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Hootsuite

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network.

Instagram 145
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on: Start your Free Trial.

Analytics 125
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#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

Amy Porterfield

I launched and heard crickets… now what? My sweet friend, I’ve been there too. And you wanna know the truth? Most successful entrepreneurs have experienced this same frustration. But here’s the good news… a launch that didn’t meet your expectations only means that you have an opportunity to learn and improve before you launch again. […]. The post #351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down appeared first on Amy Porterfield | Online Mark

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Pinterest Shares Trend Predictions for 2021, Based on Usage Data

Social Media Today

Pinterest has published its 2021 trend predictions based on user activity and interest this year.

Trends 218
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever.

Questions 145
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!