Social Media Strategies Summit
APRIL 8, 2021
Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source. So you might think the team at Instagram would be pretty content with how things are going.
Social Media Today
APRIL 9, 2021
The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.
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Jon Loomer
APRIL 5, 2021
Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. It looks like there may be a glimmer of hope for some e-comm businesses, particularly those using Shopify. Understand that this entire situation is fluid. Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking.
Ignite Social Media
APRIL 7, 2021
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Audiense
APRIL 6, 2021
You put work into making sure your products are of the highest quality. But if you sell hot dogs and your marketing campaigns only reach vegetarians, it doesn’t matter how amazing the product is. Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that.
Social Media Today
APRIL 9, 2021
Google has launched a new, interactive tool which lists the top hobby trends over the past year.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Awario
APRIL 5, 2021
Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.
Audiense
APRIL 6, 2021
Last week saw the beginning of an insightful new series of workshops by Contagious, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services.
Social Media Today
APRIL 8, 2021
Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.
Hootsuite
APRIL 8, 2021
Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members.
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The Realtime Report
APRIL 5, 2021
Why Marketing is Crucial. to the Success of a Business. Whether you are an existing and established company or are just setting out on your entrepreneurial journey, there are numerous components that need to be considered when going through this start-up process. With so many variables working together and contributing to a business’s success, it can often feel overwhelming.
Sprout Social
APRIL 7, 2021
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all.
Social Media Today
APRIL 7, 2021
Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.
Hootsuite
APRIL 7, 2021
When’s the best time to post on Instagram to make sure a post gets seen? And what about the best time to get the most likes? The most comments? We’re here to tell you that—sigh—there’s no one single “best time” to post. The time is different for every single Instagram account. And your Instagram account alone might have a few different answers, depending on your marketing goals.
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A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
APRIL 8, 2021
Important Tips for. Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. Ranging from online stores to Google search optimization and Facebook ads, the possibilities with digital marketing are endless.
Sprout Social
APRIL 8, 2021
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? We’ll walk you through the process. Understand your B2B audience.
Social Media Today
APRIL 7, 2021
Facebook is testing a new, Clubhouse-like app, with some enhanced features.
Hootsuite
APRIL 7, 2021
The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective.
Speaker: Speakers:
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Awario
APRIL 8, 2021
In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.
Sprout Social
APRIL 8, 2021
I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. . To determine the winners of Fortune’s Best Workplaces in Technology, Great Place to Work® analyzed anonymous survey feedback representing nearly 122,000 employees working in the tech industry in the United States.
Social Media Today
APRIL 5, 2021
A new survey of over 400 entrepreneurs looks at how they're managing their social media marketing efforts.
Hootsuite
APRIL 5, 2021
What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. In Clubhouse’s defense, this whiplash of public opinion is par for the course.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Forbes Social Media
APRIL 3, 2021
The personally identifying information of more than half a billion Facebook users leaked online Saturday, made available for free on a hacking forum Saturday. Full names, phone numbers, email addresses, and locations were exposed in the leak.
Amy Porterfield
APRIL 8, 2021
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams — one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and […].
Social Media Today
APRIL 8, 2021
Instagram CEO Adam Mosseri has provided some tips on how to use the app's various navigation shortcuts.
Socialmedia.biz
APRIL 7, 2021
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. Today, your clients want one thing above anything else: a great customer experience, powered by fantastic service and support. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Oktopost
APRIL 8, 2021
Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost.
Forbes Social Media
APRIL 9, 2021
The news of Prince Philip's death was shared on social media – a true first for the Royal Family.
Social Media Today
APRIL 6, 2021
Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.
Socialmedia.biz
APRIL 9, 2021
Stay on top of Social Media news! Shared tips to streamline your usage of the app To go back to the top of your main feed tap on the Home icon. To begin a keyword search press and hold on the search icon instead of tapping through to the Explore tab. To quickly switch between accounts double-tap on the profile tab. Tap and hold to pause Stories. Press and hold thumbnail image to look at the posts.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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