Sat.Aug 13, 2022 - Fri.Aug 19, 2022

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7 Tips for Managing Your Snapchat Account and Followers More Effectively

SocMed Sean

Do you love Snapchat but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 7 Tips for Managing Your Snapchat Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Tips 246
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The Biggest Milestones in B2B Social Media [Infographic]

Social Media Today

A look at how social media has emerged as a key B2B marketing tool.

B2B 218
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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

B2B 217
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Why Your Social Media Matters in Your MarTech Stack

Oktopost

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Carbon Management Rules Drive Race For Innovation In Software Market

The Realtime Report

Carbon Management Rules Drive Race For Innovation In Software Market. Around 49,000 EU companies have to disclose carbon emissions from next year under new directive . Verdantix report finds no single software provider currently has a complete portfolio offering. Investment in new solutions points to rapid innovation as software firms fight for burgeoning corporate spend.

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YouTube Will Now Automatically Add Watermarks to Downloaded Shorts Clips

Social Media Today

Following in the footsteps of other short-form video apps.

YouTube 216

More Trending

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A Brief History of Social Media [Infographic]

Oktopost

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media. It’s part of all of our daily lives, and some have even built their careers around social media.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Putting your social interactions into context can uncover how to do better business.

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TikTok Outlines its Preparations for the Upcoming US Midterms

Social Media Today

As TikTok's influence grows, it becomes an even bigger focus for political campaigners.

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10 Text and Social Media Emojis That Might Have You Wondering What They Mean

SocMed Sean

Ever received an emoji in a text or social media message that you didn’t quite understand? Here are some emojis that sometimes don’t mean what you think they do. The post 10 Text and Social Media Emojis That Might Have You Wondering What They Mean appeared first on SocMedSean - Social Media Sean.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Tools to Help You Remove the Background from an Image

Hootsuite

Wondering how to remove backgrounds from images? Whether you’re a business owner looking to spice up your product photos , or a blogger who wants to create beautiful header images for your next post, there are plenty of tools available to help you get the job done. Keep reading to explore seven online tools that can help you remove backgrounds from images quickly and easily.

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Brand safety: What you need to know to protect your brand’s reputation

Sprout Social

Safety is everyone’s business. Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

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TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations

Social Media Today

TikTok is keen to make in-stream commerce a thing, as a means to help creators generate direct income from the app.

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#490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!

Amy Porterfield

This formula has put the epic battle between live launching and evergreen to bed once and for all If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? You’ve probably heard pros and cons about both of them — Live launching is […]. The post #490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

There was a time, many, many years ago, when people got their information from flipping through printed papers, commonly known as books, and they’d mark their spot with something called a “bookmark”… No, but seriously — in the age of the internet, it’s tough to keep track of all your social media posts , windows, tabs and apps, and tougher still to remember where you left that article you were saving for later.

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Instagram creator account: Everything You Need to Know

Sprout Social

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. In this post, we’ll discuss what Instagram creator accounts are, who might use them and the differences and similarities between creator, business and personal accounts.

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TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

Social Media Today

More users are referring to TikTok for search queries, which could have big implications for your marketing strategy.

Platform 213
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#489: How To Use Your Intuition To Make Quick And Confident Decisions

Amy Porterfield

What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful — especially when you’ve got some skin in the game. I’ve said […]. The post #489: How To Use Your Intuition To Make Quick And Confident Decisions appeared first on Amy Porterfield | Online Marketing Expert.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t let planning your Black Friday marketing strategy frustrate you.

Strategy 109
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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter?

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How Reducing Options Can Increase Your eCommerce Conversion Rate [Infographic]

Social Media Today

Providing more options can sometimes reduce your opportunities for conversion.

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Online reputation management: the ultimate guide

Awario

Your online reputation depends on your online presence - on what people see when they search for your brand or when they stumble upon it online. It determines how people perceive your business. Consequently, online reputation management (ORM) proactively influences what information they will find and what they might see accidentally.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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TikTok Moderators’ Handling Of Child Sexual Abuse Material Draws Senate Scrutiny

Forbes Social Media

TikTok and its third-party content moderator, Teleperformance, are under fire from bipartisan Senate leaders over the companies’ handling of child sexual abuse material following a Forbes investigation.

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How to make money on TikTok: 10 strategies to use in 2022

Sprout Social

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directl

Strategy 125
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WhatsApp Launches New Desktop App for Windows PCs

Social Media Today

Another way to keep track of your WhatsApp interactions.

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How To Make and Share Facebook Reels That Attract an Audience

Hootsuite

It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Digital Medical Companies Funnel Patient Data To Facebook For Advertising

Forbes Social Media

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

You could argue that the concept of reality has lost all meaning. Reality can be virtual, augmented or extended. It can be television carefully orchestrated behind the scenes by producers. If reality can be curated, is anything actually real? For years, social media has been dominated by aesthetic. Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand.

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The Map to Creating Your Own Content Calendar [Infographic]

Social Media Today

A content calendar will help you stay on track, while also ensuring that all of your content initiatives remain focused on your key strategic goals.

Content 211
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A Focus On Product Alone Results In A Race To The Bottom

WebInKnow

When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!