Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.

B2B 157

B2B Facebook Apple LinkedIn 157

Social Media Today

OCTOBER 25, 2022

Scammers on LinkedIn have been getting more attention of late.

LinkedIn 218

LinkedIn Features 218

Jon Loomer

OCTOBER 24, 2022

Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. “Attribution” is how Facebook gives credit to an ad for conversions.

Facebook 199

Facebook Conversation Report Advertising 199

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.

Strategy 140

Strategy Brands Hubspot Survey 140

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Jenn's Trends

OCTOBER 26, 2022

Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018!

Activities 139

Activities Instagram Social Media 139

Social Media Today

OCTOBER 28, 2022

The report looks at how shopping approaches are changing, and how brands can align with these shifts.

Publishing 217

Publishing Report Brands 217

Amy Porterfield

OCTOBER 27, 2022

Start reaping the financial benefits of recovered payments There are a few things every business owner should do in the 4th quarter of the fiscal year. For starters, it’s important to wrap up all the loose ends in your business, so when it comes time to prepare taxes and get organized for next year, it’s […]. The post #510: Follow This Simple Payment Recovery Process To Boost Your Revenue appeared first on Amy Porterfield | Online Marketing Expert.

Process 123

Process Organization Marketing System 123

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.

Statistics 123

Statistics Social Media Brands Issues 123

Social Media Today

OCTOBER 24, 2022

The Louvre video series will be the first in a new original content push from Pinterest.

Video 217

Video Content 217

SocMed Sean

OCTOBER 25, 2022

Do you love to use videos on your social media but need some help with managing your account or with problems such as removing a filter on your videos? Here are some of the common questions that we hear about and the solutions that can help you be more successful managing your videos on social media. The post Managing Video and Social Media: Answers to Common Questions appeared first on SocMedSean - Social Media Sean.

Questions 130

Questions Social Media Video YouTube 130

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Social Media

Amy Porterfield

OCTOBER 25, 2022

Work will always be there, so make time for experiences that truly light you up Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times. But whether you’re new to the entrepreneurial game or […]. The post #509: How To Know When To Quit appeared first on Amy Porterfield | Online Marketing Expert.

How To 116

How To Marketing 116

Forbes Social Media

OCTOBER 28, 2022

As the billionaire assumes ownership of Twitter, staff at the social media company are “freaking.”.

Twitter 113

Twitter Social Media Company News 113

Social Media Today

OCTOBER 24, 2022

This checklist will help keep your social media marketing strategy fresh and engaging, based on the latest trends.

Social Media 217

Social Media Strategy Marketing How To 217

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns.

Social Media 109

Social Media How To B2B LinkedIn 109

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

OCTOBER 26, 2022

Are your relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media.

SEO 108

SEO Social Media How To HootSuite 108

Buffer Social

OCTOBER 27, 2022

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.

Small Business 106

Small Business Discount Directory Collaboration 106

Social Media Today

OCTOBER 27, 2022

Things are looking up for Pinterest, as it continues to grow its user base.

Report 216

Report 216

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.

Social Media Management 100

Social Media Management Questions Social Media Skills 100

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Hootsuite

OCTOBER 27, 2022

At this point, just about any smartphone app is likely to include bite-sized “stories.” (Sometimes, we’re surprised we don’t see updates about our friends’ night on the town when we open the calculator app.) So it should come as no surprise that we’re now living in the era of TikTok Stories. Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend.

Video 108

Video How To HootSuite Lurker 108

Forbes Social Media

OCTOBER 27, 2022

Musk fired Twitter CEO Parag Agrawal and other top executives as his $44 billion deal closed, CNBC first reported.

Twitter 98

Twitter Report Education News 98

Social Media Today

OCTOBER 26, 2022

The courses provide key insight into how to make best use of TikTok for marketing.

Education 216

Education Platform Marketing Course 216

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play wise and track them. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Hootsuite

OCTOBER 27, 2022

Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. You have questions about products you’re interested in. But no one is there to answer. You leave empty-handed. Without conversational commerce , this happens online all the time. More customers are shopping online than offline. That’s no excuse for skipping out on quality customer service.

Conversation 107

Conversation Brands FAQ Survey 107

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. We’ve seen brands and influencers become overnight sensations on the platform. It’s no surprise, considering there are 2 billion monthly active Instagram users looking for unique, engaging content on the app. But going viral on Instagram is far from easy. Thankfully, it’s possible if you follow some proven tips and best practices.

Instagram 98

Instagram Strategy Brands How To 98

Social Media Today

OCTOBER 27, 2022

'Director Mode' includes a range of additional editing tools to help you create more standout video clips.

Video 216

Video Tools 216

Forbes Social Media

OCTOBER 26, 2022

“Entering Twitter HQ, let that sink in!” Musk tweeted Wednesday, including a video of him carrying a sink.

Video 98

Video Twitter Education News 98

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Are you measuring your social media efforts effectively? Let’s get straight to the point.

Metrics 98

Metrics Social Media Tools Sentiment 98

BeingOptimist

OCTOBER 26, 2022

Do you have a song you accidentally hid and can’t seem to play again? We made a blog on how to fix it. Spotify is the highest ranked music streaming platform in the world, with a friendly user interface and the option to arrange your music queue in a way that suits you best. However, this can also lead to accidently hiding or unhiding a favourite song from your playlist.

How To 19

How To Process Platform 19

Social Media Today

OCTOBER 27, 2022

The 17-page guide includes a range of helpful planning notes and tips.

Publishing 215

Publishing Marketing Tips 215

Forbes Social Media

OCTOBER 26, 2022

The report comes less than a month after billionaire CEO Mark Zuckerberg unveiled sweeping plans to cut costs by restructuring teams and instituting a hiring freeze.

Cost 98

Cost Facebook Report Team 98

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions