Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

Social Media Today

Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.

Tools 217
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty clicks. I want people who spend more time and are likely to perform other actions. Look, I get it. The vast majority of advertisers are trying to get sales or leads from their ads. And while I do that, too, my blog is also important.

CPM 193
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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. Get it wrong, and you risk undermining confidence in your agency; get it right, and you’ll play a key role in mitigating the worst effects of the crisis.

Strategy 179
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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Instagram Expands Age Verification Tools to More Regions

Social Media Today

Meta's making its age checking processes more widely available.

Tools 217
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Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? If the answer were a definitive “no,” this blog post would be over right now. Of course, it’s a bit more nuanced than that. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it.

More Trending

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The Art of Social Strategy: The Recipe for a Strong Social Media Presence

Oktopost

Nadine Synett reveals what it takes to create a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy.

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The How and Why of Content Curation [Infographic]

Social Media Today

Content curation can be a great way to broader complement your content strategy.

Curation 217
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Creating Women’s History Month social media ideas that resonate

Sprout Social

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

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The State of Partnership Ops in 2023 w/ Asher Mathew & Kelly Sarabyn

The Social Media Hat

Partnership Unpacked, Episode 10, with Asher Mathew & Kelly Sarabyn The post The State of Partnership Ops in 2023 w/ Asher Mathew & Kelly Sarabyn appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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2023 LinkedIn SEO: 5 Tried Tips for Better Reach

Hootsuite

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 124
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Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta

Social Media Today

The platform founded by former Twitter CEO Jack Dorsey has moved to the next stage of development.

Twitter 208
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The ultimate guide to LinkedIn Live and how to use it

Sprout Social

Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience.

LinkedIn 124
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#549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden

Amy Porterfield

Listen on… Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – […] The post #549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden appeared first on Amy Porterfield | Online Marketing Expert.

Brands 117
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

WebInKnow

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

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Pinterest Expands ‘Shuffles’ Collage App to Nine More Regions

Social Media Today

Shuffles has been a popular addition among expanded user groups.

Groups 206
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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media.

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TikTok Sets Default Daily Screen Time Limit For Under 18s

Forbes Social Media

Teens can enter a password to continue watching beyond the automatically set one hour limit, and the feature can be disabled entirely.

Features 104
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Co-creation: Why creators should be part of your product development team

Sprout Social

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Digital content creators are reshaping brand strategy for the better. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same ligh

Products 101
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Google Removes Another 6,000 YouTube Channels Linked to Chinese Influence Operations

Social Media Today

Google continues to detect and remove thousands of channels linked to 'Dragonbridge'

Google 204
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The 7 Best CRM Apps for Your Business in 2023

Hootsuite

Are you looking for the best CRM apps for your business? You’re in luck! This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered. So, without further ado, let’s get started!

Price 87
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How TikTok And Bill Nye Are Winning The Edutainment Wars

Forbes Social Media

In a trend one VC calls “Harvard meets Hollywood,’’ investors and entrepreneurs are embracing the idea that education should be entertaining and delivered in small bites.

Education 102
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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17 Practical Uses of ChatGPT for Marketing

Razor Social

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Unless you’ve been living under a stone for a while you must have heard of ChatGPT… When you type in something into Google you get a list of links which has information that will help with what you are looking for. With ChatGPT you can ask a question and get the answer or ask it to do something (e.g. write a poem).

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The Do’s and Don’ts of AI-Generated Content [Infographic]

Social Media Today

Will ChatGPT and AI generators redefine your SEO process?

Content 204
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#548: 5 Lessons From The Road: My Podcast Tour For Two Weeks Notice

Amy Porterfield

Listen on… After doing 100 podcast interviews about my new book, here’s what I learned To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling […] The post #548: 5 Lessons From The Road: My Podcast Tour For Two Weeks Notice appeared first on Amy Porterfield | Online Marketing Expert.

Travel 78
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TikTok Earned $205 Million More Than Facebook, Twitter, Snap And Instagram Combined On In-App Purchases In 2023

Forbes Social Media

Big social is making a collective push to direct user payments as an alternative to ad-focused monetization. But TikTok is way ahead of everyone else.

Instagram 102
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Canva Docs and Magic Write: Visual Documents with AI

Socially Sorted

Canva Docs and Magic Write are a match made in heaven. Create visually supercharged documents with the bonus of Magic Write's AI intelligence. Canva has just taken it all up a level! BY DONNA MORITZ | PUBLISHED 28 FEBRUARY, 2023 Posts on this blog may contain affiliate links, which means we receive a small commission at […] The post Canva Docs and Magic Write: Visual Documents with AI appeared first on Socially Sorted.

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LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns

Social Media Today

More ways to target your LinkedIn ad campaigns.

Campaign 204
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How Companies Win with Employee Advocacy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. But many B2B organizations today are not fully tapping into the true potential of their colleagues – and for good reason, it’s not easy.

Company 62
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Exclusive: Senators Rally To Overhaul National Tipline For Child Sexual Abuse Material

Forbes Social Media

Bipartisan senators Marsha Blackburn and Jon Ossoff have unveiled legislation to place more onus on social media companies when it comes to reporting illegal content of kids and teens.

Report 20
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!