Social Media Today

MARCH 22, 2023

This could get more people viewing more Reels content.

Content 209

Content 209

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.

LinkedIn 246

LinkedIn Campaign Groups Groups 246

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.

Eventful 179

Eventful YouTube Embedding Course 179

Jenn's Trends

MARCH 23, 2023

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.

Instagram 158

Instagram Course Types Marketing 158

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Social Media Today

MARCH 20, 2023

Bold, italics and underline options are coming to your tweets.

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Buffer Social

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

Patterns 145

Patterns Newsletter Case Study YouTube 145

Audiense

MARCH 21, 2023

Landing that first sponsorship can be a game-changer for your podcast.

Research 28

Research How To 28

Social Media Today

MARCH 24, 2023

A new option to spark even more discussion on LinkedIn - and introduce relevant connections.

LinkedIn 207

LinkedIn 207

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

Buy 137

Buy Video How To Template 137

Forbes Social Media

MARCH 22, 2023

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 134

Startup Tools Team Features 134

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Social Media

Buffer Social

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

Tools 130

Tools Content Collaboration Sentiment 130

Social Media Today

MARCH 24, 2023

The guide provides a range of stats and insights to help plan your campaigns.

Reddit 205

Reddit Publishing Marketing Campaign 205

Sprout Social

MARCH 23, 2023

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

Project 136

Project Team Engineering Training 136

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you a dozen tips you can implement today to better your reach.

SEO 130

SEO Facebook HootSuite URL 130

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

MARCH 20, 2023

Partnership Unpacked, Episode 13, with George B. Thomas The post How To Develop Profitable Relationships With Big Brands w/ George Thomas appeared first on The Social Media Hat.

Brands 23

Brands How To Social Media Hubspot 23

Social Media Today

MARCH 24, 2023

The tips relate to Snapchat’s ‘Snap Stars’ influencer program.

Tips 195

Tips Platform How To Influencer 195

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.

Communities 114

Communities Products Company Strategy 114

Hootsuite

MARCH 22, 2023

When you started working in social media, who knew Twitter SEO would be a thing? Well, as social media has evolved, its capabilities have also adapted. Social SEO is now an important consideration to keep in mind for any platform. Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform (looking at you, Google).

SEO 125

SEO Twitter Tips HootSuite 125

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Forbes Social Media

MARCH 23, 2023

The three American companies tacked on $47 billion in market capitalization Thursday as Congress upped the pressure on security concerns posed by TikTok.

Company 102

Company Marketing Education News 102

Social Media Today

MARCH 22, 2023

YouTube’s also retiring its overlay ads format.

YouTube 195

YouTube Hashtag Analytics 195

The Realtime Report

MARCH 21, 2023

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success.

Analysis 91

Analysis Research Campaign Cost 91

Hootsuite

MARCH 20, 2023

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Badge 115

Badge Instagram HootSuite Guidelines 115

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Forbes Social Media

MARCH 22, 2023

The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.

Startup 100

Startup Tools Team Features 100

Social Media Today

MARCH 23, 2023

More gold checkmarks could soon be making their way into your tweet feed.

Organization 194

Organization Twitter Feedly Feed 194

The Realtime Report

MARCH 20, 2023

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. The essence of it is to provide people with the opportunity to rent a car for a short period of time. These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip.

Transportation 91

Transportation Insurance Discount Hotels 91

Hootsuite

MARCH 23, 2023

Everyone is talking and tweeting about AI. You’ve probably heard it all at this point: AI can help you write better. AI can help you tweet faster. AI is coming for your job (let’s just put that theory to rest — AI is a tool , not a replacement). But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing.

Twitter 114

Twitter HootSuite Comparison Metrics 114

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Forbes Social Media

MARCH 22, 2023

A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.

Social Media 100

Social Media Platform Policies Content 100

Social Media Today

MARCH 23, 2023

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

Platform 187

Platform Sites Brands 187

Janet Fouts

MARCH 20, 2023

How are we communicating what we need to others? Can we have a conversation, give feedback or direction and feel we’ve represented our best selves? What happens when we don’t and things start to go awry? Maybe we aren’t connecting as best we could. My guest on this week’s Mindful Social podcast is Ann Latham. She’s the author of several books on clarifying our thoughts and how we communicate them to others, improving our relationships at home and at work.

Consultant 91

Consultant Skills Organization Process 91

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 billion people ? That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. Savvy marketers know to keep one eye on the bottom line and look for ways to save businesses money.

Cost 108

Cost CPC Facebook Campaign 108

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting