Keyhole.co

MARCH 27, 2023

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. But how do you do that? What’s the secret that big brands know but the smaller ones can’t seem to find it?

Campaign 52

Campaign Social Media Marketing Metrics 52

Social Media Today

MARCH 26, 2023

The leak could leave Twitter more vulnerable to hackers.

Twitter 217

Twitter 217

The Social Media Hat

MARCH 26, 2023

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

Influencer 215

Influencer How To Social Media Tools 215

Jon Loomer

MARCH 27, 2023

Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.

Advertising 184

Advertising Cost Issues Campaign 184

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Audiense

MARCH 28, 2023

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.

Data 148

Data Analysis Resources Platform 148

Social Media Today

MARCH 27, 2023

A big change to try and drive Twitter Blue take-up - but will it work?

Feed 217

Feed Feedly Twitter 217

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Industry 147

Industry Content Apple YouTube 147

Jon Loomer

MARCH 29, 2023

I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my process for recording short-form videos, and I feel like this is a good time to do a reveal. Truthfully, I didn’t feel all that comfortable saying much during most of this journey since I knew that I was still so early in figuring it all out.

Process 144

Process Video iPhone YouTube 144

Social Media Today

MARCH 28, 2023

Some key tips to help maximize your content curation efforts.

Curation 216

Curation Content How To Tips 216

The Social Media Hat

MARCH 30, 2023

Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.

B2B 188

B2B Influencer How To Social Media 188

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Social Media

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 140

Campaign Social Media UGC Metrics 140

Janet Fouts

MARCH 29, 2023

Empathy can help us navigate through life’s challenges and build stronger relationships with the people around us. With empathy as our guide, we can turn overwhelm into resilience and use communication as a tool for connection. In the Businesssolver 2022 State of Workplace Empathy report, about 70% of employees and HR professionals believe that empathetic organizations drive higher employee motivation. 59% of employees surveyed felt fearful that reaching out to HR or a manager about a ment

Widget 139

Widget Survey Report Issues 139

Social Media Today

MARCH 30, 2023

The feature could help to spark more engagement in the app.

Instagram 215

Instagram Features Engagement 215

The Social Media Hat

MARCH 25, 2023

Join forces with a high volume of content creators and influencers at once. The post 6 Tips for Partnering With Many Content Creators at Once appeared first on The Social Media Hat.

Tips 166

Tips Content Influencer Social Media 166

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.

Social Media 135

Social Media HootSuite Statistics LinkedIn 135

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.

Software 132

Software Training Energy Team 132

Social Media Today

MARCH 31, 2023

Meta announced that it would be moving away from NFT projects last month.

Instagram 213

Instagram Project 213

The Social Media Hat

MARCH 27, 2023

Partnership Unpacked, Episode 14, with Norman Farrar The post How This Serial Entrepreneur Became A Product Influencer w/ Norm Farrar appeared first on The Social Media Hat.

Influencer 145

Influencer Products Social Media B2B 145

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Amy Porterfield

MARCH 30, 2023

Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette. But one often overlooked (and equally important) aspect to a business’ brand is their voice. […] The post #558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well) appeared first on Amy Porterfield | Online Marketing Expert.

Brands 131

Brands Marketing Content 131

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. An easy way to generate more content revolving around these very ideas is by creating a social media series.

Instagram 131

Instagram Social Media Film Hashtag 131

Social Media Today

MARCH 29, 2023

Not all of the advice you read is correct - check out these pointers.

Social Media 213

Social Media 213

Forbes Social Media

MARCH 25, 2023

Despite worries that the artificial intelligence program could make cheating easier, half of K-12 teachers report using it. Edtech companies are scrambling to release their own tools.

Report 121

Report Company Tools Education 121

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Sprout Social

MARCH 30, 2023

The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Campaign 120

Campaign Metrics Advertising Posterous 120

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Since then, she’s worked with several brands and charges up to $125 for one video.

UGC 124

UGC Film How To Skills 124

Social Media Today

MARCH 28, 2023

Generative AI is the latest big tech trend that you need to know about.

Overview 211

Overview Trends 211

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We’re thrilled to offer these new certifications to our customers, and we want to share with you why!

Social Media 118

Social Media B2B Social Media Management Analysis 118

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 114

Social Media Strategy Team Review 114

Forbes Social Media

MARCH 26, 2023

Have you seen that photo of Pope Francis wearing a gigantic white puffer coat? It’s been going viral on social media platforms like Reddit and Twitter over the past couple of days. But it’s completely fake.

Reddit 108

Reddit Social Media Platform Twitter 108

Social Media Today

MARCH 31, 2023

As promised, Twitter has publicly shared is algorithm info.

Process 210

Process Twitter Publishing Data 210

Hootsuite

MARCH 27, 2023

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention. But what makes an eye-catching banner image? Keep reading to learn more about how to craft the perfect custom banner.

Templates 104

Templates Template YouTube HootSuite 104

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions