Social Media Today

OCTOBER 11, 2023

A handy checklist to keep your social media marketing process on the right track.

Social Media 218

Social Media Process Marketing 218

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole.

How To 193

How To Groups Groups Campaign 193

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176

B2B Influencer Marketing Strategy 176

The Social Media Hat

OCTOBER 9, 2023

Partnership Unpacked, Episode 42, with Daniela Garcia The post How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia appeared first on The Social Media Hat.

Buy 170

Buy How To Social Media Marketing 170

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

OCTOBER 10, 2023

Now, you can add social profile links to your Google Business listing.

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List Google Social Media 217

Jon Loomer

OCTOBER 9, 2023

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads.

Buy 191

Buy Types CPM Overview 191

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of

Examples 136

Examples Influencer Campaign Marketing 136

Social Media Today

OCTOBER 13, 2023

It looks like DMs are coming to Threads after all.

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Jon Loomer

OCTOBER 9, 2023

Meta has started rolling out generative AI features for ads. We first heard about these features back in May, and the global rollout will complete by next year. The three features include: 1. Background Generation 2. Image Expansion 3. Text Variations. Background Generation was added to Advantage+ Creative and will automatically generate multiple background variations for some of your images.

Features 174

Features Hashtag 174

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement.

Instagram 167

Instagram Brands Facebook Collaboration 167

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Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

LinkedIn 134

LinkedIn Badge Communities How To 134

Social Media Today

OCTOBER 11, 2023

A handy checklist to keep your social media marketing process on the right track.

Social Media 216

Social Media Process Marketing 216

Jon Loomer

OCTOBER 12, 2023

You need to use these three metrics if you run call ads… You can create ads to get people to call your business. A CTA button will initiate a call to the number you provide. You can also provide an option for the person to request a callback via Messenger. The challenge with call ads is measurement. The default result will be Calls Placed since that’s your optimization event.

Metrics 165

Metrics Eventful Engagement 165

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Social Media 133

Social Media HootSuite How To Templates 133

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

B2B 133

B2B Education Meeting Engagement 133

Social Media Today

OCTOBER 13, 2023

The partnership will see Disney launch a range of interactive activations in the app.

Activities 215

Activities 215

Jon Loomer

OCTOBER 10, 2023

An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency. It allows advertisers to lock in a fixed cost for greater predictability. Some related reading: Reservation Buying Type Replaces Reach and Frequency The post Reservation Buying Type appeared first on Jon Loomer Digital.

Buy 158

Buy Types Cost Advertising 158

Buffer Social

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm ), focus on what you can – your own results. And how do you find these results?

Analytics 130

Analytics YouTube Overview Metrics 130

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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Strategies Summit

OCTOBER 13, 2023

Remember when Cinnabon posted that insane tribute to Carrie Fisher ? Or when Burger King UK tweeted, “ Women belong in the kitchen ”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends.

Examples 130

Examples Trends Social Media Brands 130

Social Media Today

OCTOBER 7, 2023

YouTube's looking to better integrate its text-based update element.

YouTube 216

YouTube Feed Feedly Mobile 216

Jon Loomer

OCTOBER 8, 2023

We now have Advantage+ Shopping placement controls. When you create an Advantage+ Shopping campaign, you have no control over placements. Advantage+ Placements is locked in. Meta has now provided some back-end control over this. In your Ad Account Settings, you’ll see Account Controls at the top. Click “Placement Controls.” Toggle on “My business can only advertise on specific placements.

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Campaign Advertising Facebook 158

Buffer Social

OCTOBER 12, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Small Business 129

Small Business Cost Class Discount 129

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

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Team Examples Marketing Training 126

Social Media Today

OCTOBER 9, 2023

Instagram's working on a bunch of new sticker options for Stories.

Upcoming 214

Upcoming Instagram Engagement 214

Jon Loomer

OCTOBER 11, 2023

Slow down. Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Sales 2. Leads 3. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use? Understand that the objective has no impact on how your ads are delivered beyond how it impacts options in the ad set.

Conversation 156

Conversation Campaign Eventful Engagement 156

Forbes Social Media

OCTOBER 11, 2023

Mary Lou Retton doesn’t have health insurance, which has prompted her daughter to start a crowdfunding campaign which has already surpassed its original goal of $50,000.

Campaign 124

Campaign Insurance Social Media 124

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad spend. Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.

Campaign 105

Campaign Social Media How To Overview 105

Social Media Today

OCTOBER 8, 2023

Variable upload quality would enable you to get your videos up faster in the app.

Video 214

Video 214

Jon Loomer

OCTOBER 10, 2023

Do you know the difference? Custom events and custom conversions confuse too many advertisers. They either mistake one for the other or they use the two interchangeably. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. But the similarities stop there. Custom events require code and allow you to freely define actions beyond standard events using custom triggers.

Eventful 155

Eventful Conversation Embedding API 155

Forbes Social Media

OCTOBER 8, 2023

One report at Engadget theorized that the social media app formerly known as Twitter (now called X) might offer three different subscription "tiers" for those who hate.

Social Media 124

Social Media Report Twitter 124

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions