Sat.Sep 10, 2022 - Fri.Sep 16, 2022

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New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Social Media Today

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

Metrics 214
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When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers

Audiense

Once upon a time, luxury brands – and especially fashion houses – eschewed the internet as they believed it would cheapen the experience. Now, they’re one of the most enthusiastic adopters of Web3 tech.

Brands 148
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26 Ideas for a Twitter Bio That Makes a Great First Impression

Hootsuite

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!

Twitter 145
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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New Report Highlights Evolving Emoji Usage, and Opportunities for Brands

Social Media Today

Adobe's latest emoji usage survey provides some interesting considerations for brand use.

Brands 217
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Bored Ape Yacht Club NFTs Recreated as 10,000 Works of Art by Google Cloud Neural Networks

The Realtime Report

Bored Ape Yacht Club NFTs Recreated as 10,000 Works of Art by Google Cloud Neural Networks. Machine learning has come a long way since Google’s DeepDream software in 2015. What used to be limited to Mandelbrot-like images of puppies within puppies as far as the mouse could zoom, now allows us to create any image that we can think of, and in any style imaginable.

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Squash Social Media Trolls With These 9 Tips [Guide]

Hootsuite

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Google Launches New SMB Support Initiatives in Europe

Social Media Today

The program will provide a range of support packages for EU-based SMBs.

Google 217
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Why Does Twitter Keep Logging Me Out? And What To Do About It

SocMed Sean

Are you experiencing issues where Twitter keeps logging you out? Here are some common reasons why that happens and five different steps resolve it. The post Why Does Twitter Keep Logging Me Out? And What To Do About It appeared first on SocMedSean - Social Media Sean.

Twitter 130
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How to post a video on YouTube: The complete guide

Sprout Social

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 124
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

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Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

Social Media Today

Twitter's Toolbox includes a range of helpful third-party apps and tweeting tools.

Twitter 212
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A TikTok Overview of Liked Videos and How They Work

SocMed Sean

Need some help understanding how the TikTok likes feature works? Here are some tips to help you find your likes, evaluate the popularity of other TikTok videos, and learn a little more about how to add or a remove a like from a video. The post A TikTok Overview of Liked Videos and How They Work appeared first on SocMedSean - Social Media Sean.

Overview 130
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Where Psychology Fits into an Employee Advocacy Launch

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you mobilize an entire organization to market for your brand? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time.

B2B 117
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Brand strategy: What it is and how to create a strong framework

Sprout Social

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals.

Strategy 109
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YouTube’s Experimenting with New Search and Engagement Insights to Help Guide Your Content Strategy

Social Media Today

The new data points will provide more insight into what your audience is looking for in the app.

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#497: Do Something Different: A Method For Getting Unstuck

Amy Porterfield

What scares you AND lights you up is the key to rapid progress Is there something that scares you a little bit, but also lights you up when you think about doing it? Maybe the thought of leaving your 9 to 5 J.O.B. to pursue your side hustle full time or doing your first Instagram […]. The post #497: Do Something Different: A Method For Getting Unstuck appeared first on Amy Porterfield | Online Marketing Expert.

Instagram 106
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Jack Dorsey’s Former Boss Is Building A Decentralized Twitter

Forbes Social Media

A little-known group of interoperable social networks has been growing in private for years, but now that the engineer behind Twitter’s pilot, Evan Henshaw-Plath has joined the fray, the parallel universe is verging on mainstream.

Twitter 106
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Read This To Find Out How I Cancel My Alarm On My iPhone

BeingOptimist

Recently we found a quick solution to your- “How can I cancel my alarm on my iPhone in seconds?”. The solution is in this article. This article is going to tell you how to cancel alarms on iPhone in two different ways. These methods are tried and tested ones, which means that if you use any one of these methods, they are bound to work. So, without wasting further time, let us teach you how you can cancel your alarms on your iPhone in just a few seconds.

iPhone 105
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How to Choose the Best Colors for Your Social Media Graphics [Infographic]

Social Media Today

Different colors trigger different emotional and psychological response, which is why it's important to consider your use of colors in your marketing efforts.

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#498: How She Generated $41,000 From Her List of 937: A Launch Success Story with Rachel Gainsburgh

Amy Porterfield

A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap — especially if you are in a profession that compensates you well, financially or […]. The post #498: How She Generated $41,000 From Her List of 937: A Launch Success Story with Rachel Gainsburgh appeared first on Amy Porterfield | Online Marketing Expert.

List 105
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Experiment: What Reels Caption Length Gets the Best Engagement?

Hootsuite

You’ve toiled away on your edits, filters and sound clips on your latest Instagram Reel and are almost ready to hit post… but then you hit the caption field. Time for an existential crisis. Should you just toss in a couple of hashtags and call it a day? Or is it time to wax poetic with a mini-essay? (Don’t forget your third option: just delete the draft and throw your phone in the ocean.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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How to get verified on YouTube: Your complete guide for 2022

Sprout Social

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. YouTube account verification can also unlock new features to boost your YouTube marketing strategy. .

YouTube 101
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Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement

Social Media Today

Meta seems to be trying everything to boost in-app engagement.

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Lessons From A Mermaid About Representation In Science And Engineering

Forbes Social Media

The uproar over a fictional mermaid reveals important things about representation in STEM fields.

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How to Make a Playlist on TikTok to 10x Views

Hootsuite

Creators are discovering that TikTok playlists boost engagement on the app. TikTok released the playlist feature in 2021 — and it’s turned out to be an incredible way to categorize and show off your best videos. But, like all great things, it comes with a catch. TikTok playlists are only available to certain creators. If you’re one of the lucky few, this article will walk you through the benefits they offer and how to make a playlist on TikTok for yourself.

How To 97
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Tech Industry Ready to Roll Up Its Sleeves to Fight Climate Change at Africa Tech Festival

The Realtime Report

Tech Industry Ready to Roll Up Its Sleeves to Fight Climate Change at Africa Tech Festival. “Africa has sufficient resources to power itself entirely by clean energy. Therefore, the question for most of the continent is not one of transitioning to clean energy or reducing emissions in power generation, but how to effectively finance the development of clean energy in the continent.” Kellie Murungi Chief Investments Officer, East African Power.

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The Development of Roblox Provides a Framework for the Metaverse Vision

Social Media Today

What will the metaverse experience really be like? Game worlds like Roblox already provide a window to the future.

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‘Another Huge Problem’: Musk’s Circle Tried To Talk Him Out Of Buying Twitter, Report Says

Forbes Social Media

Musk should have listened to his friends’ advice, as he currently is in the midst of a high-profile legal battle to get out of the $44 billion purchase he now regrets.

Buy 98
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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% to $19.62 billion in 2020.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!