Sherrilynne Starkie
OCTOBER 12, 2013
'The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture – variety of delectable small plates.
Dave Fleet
APRIL 16, 2013
'Tweet. I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon. Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds.
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Harp Interactive
DECEMBER 5, 2013
'Categories: Blog , Facebook , How To , mobile marketing , Search Marketing , Social Media Marketing Tags: facebook marketing , Facebook sharing , optimizing images for social sharimg You put a lot of time & energy into building your website and/or blog; every page has a specific purpose and every photo was picked using great care! It goes without saying, when someone shares your web content, you want your eye-catching image to go along with it to instantly grab attention!
Mindjumpers
AUGUST 19, 2013
'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
SocMed Sean
JUNE 30, 2013
'This one is going in the tech category, but since so many of manage our social media channels via a browser like Chrome, I’m going to post a solve that might help others out there. Recently, one of my computers has been behaving badly. The fan run constantly, the CPU cycles are running high, and the performance is just…well…horrible.
Waxing UnLyrical
APRIL 30, 2013
'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
yMarketingMatters
JUNE 4, 2013
'As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues.
Justin Levy
JANUARY 23, 2013
After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.
Jason Yormark
JANUARY 28, 2013
If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.
Webbiquity SMM
AUGUST 27, 2013
'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?
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Sherrilynne Starkie
JANUARY 26, 2013
Five Ottawa Facebook Pages worth following. View more lists from Sherrilynne Starkie.
Dave Fleet
OCTOBER 15, 2013
'Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
Harp Interactive
DECEMBER 19, 2013
'Categories: Blog , Google , Google Plus , Social Media Marketing Tags: +post ads , google plus , Social Media Marketing Google+, in its first monetization effort, is testing ads in a format called +Post ads. Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web. ( Read more. ).
Mindjumpers
JANUARY 15, 2013
When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically.
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SocMed Sean
APRIL 12, 2013
'For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven. If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee.
Waxing UnLyrical
MARCH 26, 2013
For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su
yMarketingMatters
OCTOBER 4, 2013
'That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Firebelly
DECEMBER 5, 2013
'2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. This will be the year for Google+.
Jason Yormark
DECEMBER 13, 2013
'For the past 6 years, every time the holidays rolls around, a new tradition has come upon me; an outpouring of emails and Facebook messages asking me if I know that my picture comes up on Google for ugly Christmas sweater. Or that my picture was used on a flyer for an Ugly Christmas Sweater party. Or recently, that my picture is on the cover of an Ugly Christmas Sweater book.
Direct Marketing Observations
SEPTEMBER 3, 2013
'It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex , what do you think?
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Dave Fleet
FEBRUARY 28, 2013
Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” The goal of the session was to prompt people to question some
Harp Interactive
NOVEMBER 15, 2013
'Categories: Blog , Pinterest , Social Media Marketing Tags: branding , how brands use pinterest , Pinterest , Social Media Marketing As one of the fastest growing social media platforms in the world, Pinterest has quickly become a dominant player to reach audiences in rapidly growing demographic segments for many brands. Pinterest has over 70 million users worldwide and continues to grow at an impressive pace.
Mindjumpers
SEPTEMBER 6, 2013
'Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.
SocMed Sean
FEBRUARY 17, 2013
Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t. Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Waxing UnLyrical
MARCH 15, 2013
When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.
Buzz Marketing for Technology
JANUARY 16, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last.
yMarketingMatters
OCTOBER 25, 2013
'Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. However, it’s also one of the most fluid platforms making it hard for businesses, large and small alike, to keep up with the latest updates on the platform and interpreting the ever-evolving Insights.
Akamai Marketing
JANUARY 25, 2013
Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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