Oktopost

OCTOBER 10, 2024

Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What is engagement?

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Report Engagement CPC Metrics 133

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Engagement Instagram How To Influencer 110

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Engagement Tips Loyalty Metrics 120

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite UGC 78

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

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Metrics Engagement List Survey 100

Sprout Social

MARCH 13, 2024

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. What is TikTok engagement? TikTok engagement is defined as any action that a viewer takes on your TikTok video.

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Engagement UGC How To Hashtag 119

Social Media Strategies Summit

MARCH 3, 2023

How do you engage students who are spending less time on campus? The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate.

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Social Media Engagement Class Film 165

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Start with these questions to help create an effective plan of action.

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Social Media Tips Marketing HootSuite 293

Waxing UnLyrical

APRIL 9, 2020

🌟 Engagement – Ask for questions and comments and make it is easy for the viewers to engage and don’t forget to answer, during the session and afterwards. 2 Engagement. Done right this is where relationships are built, both with the audience as well as between people in the audience. (Yes, Shock and awe!

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Eventful How To Energy Training 334

Webbiquity SMM

MARCH 29, 2022

But how can a simple question and answer platform help to build a powerful brand online? Quora is, of course, a social question-and-answer website launched in 2010. The platform allows registered users from around the world to ask and answer questions. To explain, here’s a dive with this Quora marketing guide. What is Quora?

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Brands NoFollow Marketing How To 228

Webbiquity SMM

NOVEMBER 2, 2021

That will deepen your connections with them and also give you another way to engage with even more like-minded people. Be Thoughtful About How You Engage. Make sure that the comments or questions you’re posting are insightful and genuine. Ask a question to clarify someone’s process, or offer up your own helpful tip.

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Industry Social Media Tips Platform 262

The Realtime Report

AUGUST 25, 2020

67% of customers use social media platforms with questions and any problems they have. Social media lessens the amount of times a user has to call your company for a quick question or concern. Engaging with customers through social media will establish trust between them. An example of this is through Facebook. Ads Are Easy.

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Small Business Social Media Strategy Marketing 251

Webbiquity SMM

NOVEMBER 23, 2024

One key measure of engagement is Instagram Likes. Using likes and sharing with others, purposeful content creation that speaks to your followers will inspire them to engage with your posts. Once you thoroughly understand your audience, you can adjust your postings according to increase engagement and likes.

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Instagram B2B Buy Analytics 183

Ignite Social Media

SEPTEMBER 16, 2024

Time Spent on Social Networks 2024 Average daily time spent on major social media platforms in the United States: Graph from Satista TikTok: The New King of Engagement With users spending an average of 53.8 minutes per day, TikTok has claimed the top spot in terms of user engagement. minutes of daily user engagement.

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Social Media Engagement Reddit Marketing 97

The Realtime Report

SEPTEMBER 3, 2024

But how can you keep up with the constant demand for fresh content and genuine engagement? Lately: The AI Content Wizard Lately is an AI-driven tool that repurposes content to keep it fresh and engaging. If you have a podcast or a video, Lately can turn it into engaging snippets perfect for social media.

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Social Media Tools HootSuite Trends 224

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 229

Social Media Strategies Summit

AUGUST 21, 2024

Ultimately, this leads to increased engagement and higher conversion rates. Also, showcasing your products can drive interest and engagement, as people are naturally drawn to visually appealing content. Implement the same by: Gathering your audience’s top questions or challenges. What challenges do they face?

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Social Media Tips Brands Marketing 222

Oktopost

NOVEMBER 13, 2024

How to measure social media’s impact on business outcomes: A guide for B2B marketers For many B2B marketers, social media is essential to brand-building and audience engagement. While engagement metrics offer some insight into your social media presence, they don’t provide the full picture of business impact.

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Engagement B2B How To ROI 71

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. I’ve updated the FAQ to reflect many of those questions. You can stalk or actively engage!

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Advertising Resources Facebook FAQ 216

Webbiquity SMM

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%).

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Research Report Social Media CPM 283

Social Media Strategies Summit

SEPTEMBER 13, 2024

Consider Optimal Posting Cadences for Each Platform Each social platform has its own ideal posting cadence — that is, the number of times per day (or per week) you should be posting to generate maximum engagement. All of which should help you answer the question: How many accounts can we effectively manage? Discuss your KPIs. “If

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Platform Policies Guidelines Social Media 228

Social Media Strategies Summit

MARCH 16, 2023

That’s largely down to its reach and engagement. But to build your Instagram audience, increase engagement, and drive meaningful action, you must take full advantage of the platform’s wealth of features. Still, research from Socialinsider found that increasing the number of hashtags has little or no effect on engagement.

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Instagram Hashtag Research FAQ 224

Webbiquity SMM

JANUARY 24, 2023

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Advertising Social Media Strategy Authentication 265

Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. Ensure you’re focused on using social media to engage with your followers. Social media is an excellent platform for raising brand awareness and engaging your audience. Source: youtube.com 2.

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Social Media Tips Marketing UGC 237

Webbiquity SMM

AUGUST 26, 2024

Businesses, eager to stay ahead, have embraced AI to better understand and engage with their audiences. AI in Social Media Marketing – The Ethical Considerations As AI continues to revolutionize social media marketing, it also raises important ethical questions. This helps in addressing concerns before they spiral out of control.

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Social Media Sentiment Marketing Analysis 190

Jon Loomer

MARCH 13, 2022

If you have strong creative writers who can answer questions of prospective customers, write articles and drive traffic to those articles with ads. Use ads to drive engagement and awareness. The video engagement you generate will help build video engagement audiences and page engagement audiences.

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Facebook Buy Discount Cost 215

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. On Youtube, the increase has been 99% in the same period.

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Social Media Video Company Content 246

Social Media Strategies Summit

SEPTEMBER 14, 2021

After all, everyone wants to be relatable and engaging on social media. At least four of those factors – audience engagement, memorable content, distinct personality, and compelling storytelling – are partially or wholly related to brand voice and tone. One of the most challenging tasks is to define our brand voice and tone.

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Brands Meme Research Social Media 290

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. Doggedly asking ChatGPT questions is truly the best way to learn how to use it. At first, I questioned whether some options were possible at all. As always, keep asking questions.

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Advertising API Facebook Applications 200

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Source: Pixabay. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

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Social Media Tips Metrics B2B 224

Social Media Strategies Summit

APRIL 8, 2021

What’s more, the highly immersive nature of the Reels tab – where videos take up the whole screen – offers brands lots a lot of real estate to communicate who they are and what they stand for in an engaging, impactful way. To help you answer that all-important question, I’ve weighed up the relative merits of the two platforms.

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Instagram Brands Real Estate Remix 235

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. How many of those comments/questions needing help do you answer on average?

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Social Media Brands Startup Loyalty 210

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Want to know how top brands find and engage their audiences on social media?

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Social Media How To Survey Analytics 216

Social Media Strategies Summit

JULY 22, 2022

As Kami Gray , an interior design influencer with 123,000 Instagram followers, told HypeAuditor: “I can help brands reach my audience authentically and turn that engagement into new relationships, fans, followers, and customers — but it has to resonate with my audience, and I know them best.”. Check Who’s Engaging. Run Quality Control.

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Influencer Brands How To Hashtag 218

Social Media Strategies Summit

SEPTEMBER 28, 2023

But, marketers can do much more with UGC to drive engagement and sales. As Luke Droulez, the brand’s former CMO, explained: “We’ve seen that our customers have a higher propensity for clicking on and engaging with rich UGC imagery than traditional product-centric imagery.” You could answer all those questions yourself.

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UGC Content Bazaarvoice Hashtag 226

Jon Loomer

MARCH 15, 2022

That user may have seen it and even engaged with the ad without clicking to your website. An ad was served, but the targeted user may not have noticed or engaged with it. The question has been whether a view-through conversion is as valuable as a click-through conversion. When Might This Happen?

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Conversation Facebook URL Report 196