Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Social Media Strategies Summit

NOVEMBER 2, 2023

Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? For social media managers, being “always on” has long been a challenge of the job. If all that sounds familiar, you’re in the right place because we will share tactics to help you avoid burnout as a social media manager.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Today

MARCH 20, 2022

LinkedIn continues to see 'record levels' of engagement, and will become an even more important platform in the post-pandemic shift.

Social Media Management 196

Social Media Management LinkedIn Social Media Platform 196

Social Media Strategies Summit

FEBRUARY 20, 2025

The more time you spend engaging with your audience, the more positive comments youll receive. They see your personality, they see that you’re trying to connect with them, and that encourages more engagement. Rule #2: Build a Positive, Engaging Brand Voice Of course, its not just about taking the time to comment.

Engagement 149

Engagement Communities Posterous Social Media 149

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 135

Social Media Management Social Media Tools How To 135

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Time to brag!

Social Media Management 123

Social Media Management Questions Social Media HootSuite 123

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. ” Subscribe to our newsletter: The B2B Social Compass.

Social Media Management 109

Social Media Management Products Social Media How To 109

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Social Media Management 89

Social Media Management Social Media Film Class 89

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 283

Research Report Social Media CPM 283

Oktopost

OCTOBER 10, 2024

Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What is engagement?

Report 133

Report Engagement CPC Metrics 133

Hootsuite

APRIL 25, 2024

1 Social Media Tool Create. Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Reputation management.

Curation 112

Curation Social Media Management Tools Social Media 112

Sherrilynne Starkie

APRIL 5, 2018

A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. Tracking follower growth, likes, clicks and impressions, is an important part of social media management, but it’s not goal setting.

Social Media 329

Social Media Consultant Resources Curation 329

Social Media Strategies Summit

JULY 26, 2024

Platforms Supported Instagram Facebook LinkedIn Mastodon Pinterest Threads TikTok X/Twitter YouTube Key Features Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts. However, it also offers detailed analytics tools for a single social network: Instagram.

Analytics 222

Analytics Social Media Tools Price 222

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 111

Engagement Facebook HootSuite UGC 111

Sprout Social

MARCH 13, 2024

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. What is TikTok engagement? TikTok engagement is defined as any action that a viewer takes on your TikTok video.

Engagement 134

Engagement UGC How To Hashtag 134

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Earned media is about getting third-party media coverage for a business. Shared media is about engaging stakeholders on social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Oktopost

OCTOBER 17, 2022

By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are. With this in mind, we’ve compiled a list of 11 metrics for measuring user engagement in 2022. Why User Engagement Metrics Are so Important.

Metrics 151

Metrics Engagement B2B Loyalty 151

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

YouTube 135

YouTube Engagement Metrics Analytics 135

Oktopost

FEBRUARY 6, 2025

As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. engagement rate Highest click-through rate at 1.2% engagement rate Highest click-through rate at 1.2%

B2B 99

B2B Research Engagement Metrics 99

Social Media Strategies Summit

DECEMBER 7, 2023

You might have one team typing in all caps and using exclamation points, one just reposting blanket flyers that don’t get any engagement, and one that tries hard but uses all the wrong names and logos. Sharing content around those recurring talking points is one of the most effective ways to build a more curated social media presence.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

MARCH 3, 2023

How do you engage students who are spending less time on campus? The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate.

Social Media 173

Social Media Engagement Class Film 173

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 138

Engagement Tips Loyalty Metrics 138

agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Monitor Social Media Engagement. Short on time?

Social Media 213

Social Media Curation Social Media Management How To 213

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 214

Social Media Google Tips Template 214

Social Media Strategies Summit

JANUARY 15, 2025

To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO). And, fortunately for all of us, shes happy to share her best practices and key learnings for engaging government audiences.

Social Media 252

Social Media Marketing LinkedIn Consultant 252

The Realtime Report

SEPTEMBER 3, 2024

Whether you’re promoting online casino games or running a small local business, the key to social media success lies in consistent interaction and high-quality output. But how can you keep up with the constant demand for fresh content and genuine engagement? That’s where AI social media tools come into play.

Social Media 224

Social Media Tools HootSuite Trends 224

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management.

Team 174

Team Social Media Social Media Management Marketing 174

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Social Media Strategies Summit

SEPTEMBER 13, 2024

So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most. Helpfully, Buffer collated those cadences for all the top social channels. Discuss your KPIs. “If

Platform 238

Platform Policies Guidelines Social Media 238

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 143

Social Media Social Media Management Sentiment Collaboration 143

Buffer Social

JANUARY 13, 2025

Anthony Galasso , Creative Director at AGAIN Interactive, predicts the comments section will become a hub for real-time engagement. Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating.

Social Media 128

Social Media Authentication LinkedIn Social Media Management 128

The Realtime Report

JULY 29, 2024

Boosting Social Media Engagement: Strategies and Tips for Success Social media engagement serves as a vital component of effective social media marketing. Tips for Increasing Your Social Media Engagement 1. Analyze high-performing posts to improve overall engagement.

Engagement 91

Engagement Social Media Strategy Tips 91

Oktopost

AUGUST 6, 2024

Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve still got more engagement, more people see my content, and more people know who my brand is.” The secret lies in content repurposing, and repurposing well.

Tips 147

Tips Content LinkedIn B2B 147

Hootsuite

OCTOBER 7, 2024

The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media engagement to becoming prospective students. This end-to-end visibility enabled the social media team to measure and prove the return on investment of their social media efforts.

Analytics 112

Analytics Social Media Tools HootSuite 112

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 224

Social Media Tips Metrics B2B 224

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 199

Team How To Social Media Management Trends 199

Hootsuite

OCTOBER 16, 2024

What kind of content is our audience most likely to engage with? All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite.

Analytics 101

Analytics Tools HootSuite Social Media Management 101