The Social Media Hat

MAY 11, 2022

Don't leave your virtual event plan for the last minute. The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

Eventful 217

Eventful Social Media Platform Strategy 217

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

Eventful 176

Eventful Conversation How To Report 176

Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

Eventful 188

Eventful Conversation Embedding URL 188

Jon Loomer

FEBRUARY 4, 2024

The conversion event was originally locked in as Purchase. Now you can select from any of your standard and custom events. You don’t even technically need to select an event that has anything to do with the purchase flow. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. Report back!

Eventful 155

Eventful Conversation Campaign Cost 155

Jon Loomer

NOVEMBER 6, 2023

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

Eventful 159

Eventful Overview Advertising Report 159

Jon Loomer

OCTOBER 4, 2023

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

Eventful 161

Eventful Metrics Campaign Conversation 161

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

Eventful 185

Eventful URL Price API 185

Jon Loomer

OCTOBER 17, 2023

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

Eventful 153

Eventful Overview System List 153

Jon Loomer

FEBRUARY 9, 2024

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.

URL 141

URL Eventful Sample Samples 141

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. You should use both.

Eventful 158

Eventful Conversation Embedding API 158

Jon Loomer

SEPTEMBER 20, 2023

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. You can even set this event as a performance goal and optimize for it. You could create a custom conversion using this event based on a specific video watched.

Embedding 155

Embedding Eventful YouTube Video 155

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

Eventful 334

Eventful How To Energy Training 334

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

Eventful 153

Eventful URL Conversation Issues 153

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 146

Eventful Conversation Report API 146

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

Eventful 187

Eventful Conversation Facebook URL 187

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 179

Eventful YouTube Embedding Course 179

The Social Media Hat

JUNE 8, 2022

Season 01 Episode 06 of the Virtual Event Strategist Podcast. The post Maintain Mental Health While Planning Virtual Events appeared first on The Social Media Hat.

Eventful 210

Eventful Social Media 210

Jon Loomer

SEPTEMBER 23, 2023

This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. Another custom event I have uses a scroll depth trigger. I add columns for these events to my Ads Manager so that I can see how many of the landing page views result in longer visits and deep scrolls.

Eventful 149

Eventful Engagement Google 149

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

Eventful 204

Eventful Facebook Price Process 204

The Social Media Hat

JULY 13, 2022

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

Eventful 216

Eventful Strategy Marketing Social Media 216

The Social Media Hat

APRIL 1, 2022

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.

ROI 214

ROI Eventful Hosting Social Media 214

The Social Media Hat

JUNE 18, 2022

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 215

Eventful How To Social Media Project 215

Jon Loomer

JANUARY 29, 2024

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. If I go back to the formula, it breaks the custom event name into separate metrics by space. It also calculates fine.

Metrics 119

Metrics Eventful URL Issues 119

The Social Media Hat

JUNE 6, 2022

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

Eventful 211

Eventful Social Media Engagement 211

Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

Eventful 158

Eventful Advertising Engineering Course 158

Jon Loomer

JANUARY 5, 2024

There’s a reason you don’t see results for custom events. Next I covered that you needed to verify your event. Here’s the scenario you may run into now… You verified the custom event, which allows you to add a column for it. Events Manager shows that the events are happening but it’s not reflected in Ads Manager.

Eventful 119

Eventful Notification Issues Advertising 119

The Social Media Hat

JULY 6, 2022

Season 01 Episode 10 of the Virtual Event Strategist Podcast. The post What Is The Future Of Virtual Events? appeared first on The Social Media Hat.

Eventful 205

Eventful Social Media Trends Strategy 205

The Social Media Hat

JUNE 22, 2022

Season 01 Episode 08 of the Virtual Event Strategist Podcast. The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat.

ROI 208

ROI Eventful Social Media 208

The Social Media Hat

FEBRUARY 5, 2022

8 Ways To Encourage Virtual Event Networking. The post How To Replicate In-Person Event Networking for Virtual Events appeared first on The Social Media Hat.

Eventful 143

Eventful How To Social Media 143

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

Eventful 197

Eventful Tools URL Issues 197

Social Media Today

SEPTEMBER 17, 2024

TikTok’s announced a range of events to highlight Latin creators.

Eventful 121

Eventful 121

The Social Media Hat

MAY 16, 2022

Learn how virtual events can help define personas. The post Virtual Events As Powerful Customer Discovery Tools appeared first on The Social Media Hat.

Eventful 199

Eventful Tools Social Media Strategy 199

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

URL 183

URL Eventful Conversation Advertising 183

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

Eventful 202

Eventful Facebook Conversation Advertising 202

The Social Media Hat

JULY 20, 2022

Season 02 Episode 02 of the Virtual Event Strategist Podcast. The post How To Use Video For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 207

Eventful Video How To Marketing 207

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

Eventful 204

Eventful Report Facebook Aggregator 204

The Social Media Hat

AUGUST 8, 2022

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 215

Eventful Social Media How To Marketing 215