Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Social Media Sentiment Marketing Analysis 190

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

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Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Don’t worry – we’ve got your back.

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Social Media Tips Brands Marketing 232

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 234

Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits.

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Examples Communities Brands Forums 236

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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B2B Trends Social Media Case Study 161

Social Media Strategies Summit

FEBRUARY 23, 2024

If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now. Massachusetts Institute of Technology Working with influencers, thought leaders, and celebrities is key to many social media strategies.

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Examples YouTube Transportation Video 214

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 253

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. With a user base of 3.78

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Social Media Discount Influencer B2B 264

The Social Media Hat

MAY 18, 2024

Practical ways, with tools and examples, to use AI in Social Media today. The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat.

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Social Media Marketing Examples Tools 189

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

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Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively.

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Social Media Strategy Influencer LinkedIn 251

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 115

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. The list goes on.

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Examples LinkedIn Strategy Content 129

Social Media Strategies Summit

SEPTEMBER 16, 2024

Image source In the context of higher ed marketing, those “real customers” are your current students. Ready to start leveraging student content creators as part of your own social media strategy? Get inspired by these 10 real-world examples. It’s hard to overstate the benefits of user-generated content ( UGC ).

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Examples Content UGC Education 187

Oktopost

JUNE 12, 2024

Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. There are a few common pitfalls that marketers sometimes fall into; being aware of them makes them easier to avoid. When in doubt, you can also contact marketing agencies for support.

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Examples Social Media Microsoft Authentication 30

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Strategy Marketing Influencer 132

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Social Media Content Curation UGC 264

Social Media Strategies Summit

FEBRUARY 28, 2025

Image source Convinced about the platforms marketing potential? Then read on for 10 inspirational examples of higher ed institutions on LinkedIn. For example, they told the story of Maudelle Tanner Brown Bousfield, the first African-American woman to enroll at the University of Illinois. Ohio University understands this.

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Examples LinkedIn Newsletter UGC 163

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. And because we love to keep it actionable , well be sharing a key learning or best practice from each example. Lets get into it 1.

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Campaign Social Media Instagram Organization 170

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Reddit LinkedIn Research 237

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

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Social Media Tips Metrics B2B 224

Oktopost

NOVEMBER 14, 2024

Change has to come organically through your actions and communications, as the examples in this post will show us. Employer branding is critical to marketing yourself to the top talent in your industry. Employer branding is critical to marketing yourself to the top talent in your industry. Top 7 employer branding examples 1.

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Examples Brands Hubspot Reputation 133

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content.

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Education Examples UGC Content 184

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. A content calendar is the place where you slot your social media posts.

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Social Media Strategy Marketing How To 111

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

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B2B Strategy Hubspot Marketing 213

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. So far, so what ?

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Social Media Meme Fashion Trends 252

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 242

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 223

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. Think again.

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Brands Marketing Influencer Fashion 227

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And they’re significantly increasing their marketing budgets. This may seem like a superficial way to market your solutions.

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Products Social Media Brands How To 130

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Lets look at examples of powerful EGC you could leverage or suggest to your teams. Humanizes the brand EGC gives your organization’s marketing content a personal touch.

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Examples Content Authentication B2B 116

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? Like in the example about flossing, awareness isn’t the issue here: everyone knows suicide is bad and that we should do our best to help prevent it. We need to get them to change.”

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Campaign Social Media Case Study Training 221

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 194

Hootsuite

OCTOBER 9, 2024

We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hint: Listen up.

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Examples HootSuite Sentiment UGC 100

Hootsuite

JULY 10, 2024

What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. How to set up a smart social listening strategy in 6 steps 1.

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Examples Strategy HootSuite Sentiment 118

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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