Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. I’m sure there’s patterns I’ve missed.

Social Media 138

Social Media Strategy Social CRM Consultant 138

Webbiquity SMM

MAY 10, 2011

Make your content easy to share by including social sharing buttons on your blog posts. This doesn’t directly lead to ROI, but when readers share your content, they are enhancing your reputation by implicitly giving your their endorsements. These can be things like lists (e.g., Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. I had a good reason to base this on a summer camp example.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 126

Social Media Marketing Social CRM Consultant 126

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 124

Twitter Metrics Social CRM Consultant 124

Hootsuite

SEPTEMBER 16, 2022

Social listening tools help you understand the intent behind the social conversation. This means you can monitor and protect your brand reputation. Social listening also provides important opportunities to engage with your target audience. Integrate social strategy with your CRM. Social media chatbots.

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Social Media Tools Marketing Analytics 143

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. dell is one example. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

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Social Media Strategy Foursquare Social CRM 123

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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Social Media Case Study Strategy Study 117

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

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Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Do You Have the Guts to Expect Social Media Failure [.] Thanks Jay.

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Social Media Consultant Social CRM eBook 119

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

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Social Media Content Analysis Sports 119

Convince & Convert

AUGUST 31, 2010

But, it also made me think of what I use social media for on most days – and I realize that conversations do happen in social media, but it depends on the context of the interaction and the medium being used. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 141

Brands Content Social Media Consultant 141

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet 116

CoTweet CoTweet Analysis Social Media 116

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 128

Social Media Strategy Comments Course 128

Convince & Convert

MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. I need to be better at identifying and implementing new and relevant strategies so that we are not just “doing a bunch of stuff they could do for themselves.&# I am reading your work voraciously and going thru last years posts as well.

Social Media 120

Social Media Strategy CoTweet CoTweet 120

Pixlee

JUNE 6, 2017

However, social proof exists mostly because humans are social creatures who take cues from those around them when making decisions. 5 Different Types of Social Proof. When a celebrity wears a shirt, drinks a soda or visits a location, it’s all the social proof many consumers need in order to do the exact same thing.

Badge 42

Badge Marketing Aggregator Influencer 42

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Go for it in the comments.

Foursquare 147

Foursquare Analysis Consultant Mobile 147

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. I use this example: The USA Today has more audience than the Washington Post.

Social CRM 131

Social CRM Influencer Klout Social Media 131

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. And that’s why your social media strategy must be tools-agnostic. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate.

MySpace 133

MySpace Facebook Social CRM Consultant 133

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Social Media Strategy Consultant Web 2.0 146

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 19, 2010

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Julie Robinson RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing. Awesome post!!

Social Media 138

Social Media Strategy Tourism Social CRM 138

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. link] Eric Buchegger Tying together CSR and social media.

CSR 134

CSR Social Media Strategy Consultant 134

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 127

Social Media Strategy Influencer Case Study 127

Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money.

Social Media 131

Social Media Strategy YouTube LinkedIn 131

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 117

RSS Collaboration Social CRM Consultant 117

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Pay attention to your statistics with regard to calls to actions. You see where I'm going here.

Social Media 118

Social Media Strategy Consultant RSS 118

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 124

Social Media Case Study Strategy Study 124

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE.

Social Media 135

Social Media Strategy Consultant Social CRM 135

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares.

Social Media 151

Social Media Policies Consultant Social CRM 151

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think? RyanShell Adam Jay This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading.

Questions 157

Questions Social Media Consultant Education 157