Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets
The Realtime Report
DECEMBER 10, 2012
The questions or comments used for the study were meant to elicit a response, based on the social media management best practices of several industry experts. A question from their FAQ page. Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol.
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