SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Two important SocialFish announcements for ya: 1. Download it today and let us know what you think.

Module 160

Module Social CRM Proposal Focus Group 160

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 119

Social Media Content Analysis Sports 119

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Janet Fouts

JANUARY 10, 2013

Think of social media as a huge focus group. Social CRM tools like Salesforce , Hubspot and Nimble allow us to see what prospects and clients are saying on social media sites and create relationships with them before and beyond the sale. Rinse, repeat. Keep in touch with clients and prospects.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144