Social Media Today

DECEMBER 18, 2024

Hashtags are not as important as they once were, but are they useless?

Hashtag 190

Hashtag 190

Social Media Today

DECEMBER 10, 2020

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218

Hashtag Instagram 218

Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

Hashtag 169

Hashtag 169

Social Media Today

JUNE 9, 2024

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.

Hashtag 190

Hashtag Team 190

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

Hashtag 138

Hashtag LinkedIn Trends Analytics 138

Social Media Today

JANUARY 8, 2024

TikTok's removed hashtag search to avoid criticism of its moderation approach.

Hashtag 182

Hashtag 182

Social Media Today

JANUARY 8, 2024

TikTok's removed hashtag search to avoid criticism of its moderation approach.

Hashtag 174

Hashtag 174

Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Does hashtag location even matter?

Hashtag 132

Hashtag Instagram HootSuite Metrics 132

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

Hashtag 159

Hashtag Social Media Strategy UGC 159

Hootsuite

OCTOBER 30, 2023

So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? It’s seriously easy.

Hashtag 135

Hashtag HootSuite Apple Instagram 135

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 212

Hashtag Instagram Content 212

Sprout Social

MARCH 28, 2024

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

Hashtag 134

Hashtag Analytics LinkedIn Content 134

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Post length: Average character count and number of hashtags in your competitors’ posts. It also offers a weekly report of the top 50 industry hashtags on Instagram. Hashtag analysis is useful here too.

Analysis 109

Analysis Social Media Tools HootSuite 109

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Hashtag 129

Hashtag Facebook Fashion Trends 129

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 196

Hashtag Instagram Content 196

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Hashtags are also excellent targeting and analytics tools.

Hashtag 128

Hashtag Instagram Engagement Brands 128

Social Media Today

JANUARY 9, 2023

The new option will see a flood of hashmoji fall down the screen when tapped.

Hashtag 202

Hashtag Campaign Brands Twitter 202

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 122

Hashtag Analytics Tools HootSuite 122

Awario

NOVEMBER 20, 2024

This guide is packed with 200+ trending hashtags for every niche, mood, and season. Looking to boost your Instagram game? Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

Hashtag 116

Hashtag Instagram Trends Tips 116

Sprout Social

SEPTEMBER 26, 2024

Encourage customer and employee posts Use branded Instagram hashtags to help you organize user-generated content. If you engage in these hashtags and incorporate a UGC strategy , more people will take notice and begin using the hashtags, too. Use relevant and niche hashtags that will let you tap into the right audience.

Engagement 120

Engagement Instagram How To Influencer 120

Social Media Today

JUNE 9, 2024

The Threads team is seemingly experimenting with a new format for topic tags.

Hashtag 189

Hashtag Team 189

Ignite Social Media

JANUARY 7, 2025

Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds. While this change helps reduce spam in your main feed, hashtags remain valuable for content discovery. Its like having a virtual assistant organizing your inbox.

Features 112

Features Instagram FeedBurner Hashtag 112

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 208

Hashtag 208

Sprout Social

JANUARY 22, 2025

Use relevant hashtags Hashtags can serve as a way to get more visibility for your posts. If nothing else, hashtags can really help with LinkedIn SEO. Hashtags on LinkedIn can be weaved into posts or tacked on at the end like Sparktoro does here. Keep in mind that not every post necessarily needs hashtags.

Examples 127

Examples LinkedIn Strategy Content 127

Sprout Social

NOVEMBER 26, 2024

Use direct language like “Thanks to [brand] for the free product,” “Gifted by [Brand],” or “In partnership with [Brand] or hashtags like #ad or #sponsored. Mix with other hashtags (e.g., Avoid burying the disclosure among hashtags or in a lengthy caption. Don’t bury them in a sea of hashtags. Keep it simple.

Guidelines 123

Guidelines Influencer Engagement Tips 123

Sprout Social

SEPTEMBER 26, 2024

It can also track brand keywords, search results and hashtag campaigns in real-time. Users can create feeds to monitor keywords, hashtags and all public Facebook updates. It also has hashtag and keyword tracking and sentiment analysis. Use sentiment analysis to see if brand perception skews more positively or negatively.

Facebook 100

Facebook Sentiment Marketing Analysis 100

Sherrilynne Starkie

APRIL 26, 2021

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Customer reviews are a great starting point.

Brands 273

Brands Hashtag UGC Aggregator 273

Buffer Social

JANUARY 8, 2025

For example, if you create an enticing teaser video for an upcoming product launch, you can post it across Instagram Reels, TikTok, and YouTube Shorts — just adjusting the captions and hashtags for each platform. Hashtag use is heavy on Instagram , and you can expect to see dozens of hashtags in a single post to boost discovery.

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Social Media Today

OCTOBER 9, 2023

TikTok's looking to get more users involved in its Spooky Season trends.

Hashtag 178

Hashtag Trends 178

Oktopost

OCTOBER 20, 2024

It monitors likes, comments, mentions, hashtags, and other engagements to evaluate your brand’s online presence and detect issues (like product problems) or opportunities (like increased demand for a specific feature) as they arise. Oktopost’s platform excels in both areas.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Hootsuite

NOVEMBER 4, 2024

Plus, you can track relevant conversations, topics, and hashtags over time. To identify pain points and market gaps, monitor relevant: keywords topics, and hashtags. In your social listening tool, monitor competitor names and hashtags. Keep an eye on industry keywords and hashtags to identify new competitors as they emerge.

Analysis 104

Analysis Social Media HootSuite Sentiment 104

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 203

Hashtag 203

Sherrilynne Starkie

JANUARY 27, 2020

Follow and engage with one hashtag. As with most things in life, when you are starting in social media marketing, start small. If you’re using your in-house team, make the commitment to one story per week on one channel. Run one ad campaign per month. Measure progress and build on wins.

Social Media 486

Social Media Marketing Proposal Consultant 486

Buffer Social

JANUARY 20, 2025

Create a hashtag strategy Because users can search for and even follow hashtags, adding them to Instagram captions increases your chances of reaching a wider audience. Plus, studies show that  posts with hashtags receive higher engagement  than those without.   Learn more → 4.

Instagram 127

Instagram Hashtag Guidelines Feed 127

Hootsuite

OCTOBER 22, 2024

Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. If you create a company hashtag, be sure to track mentions. Branded hashtags can help employees show off your culture, improve recruitment and brand sentiment, and feel more connected to the company and each other.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Social Media Strategies Summit

MARCH 16, 2023

Add Invisible Hashtags to Instagram Stories Hashtags play a key role in marketing on Instagram by helping you get more eyes on your content. Whereas you can add up to 30 hashtags to Reels and feed posts, Instagram only allows you to add a single hashtag to Stories using the dedicated hashtag sticker or up to 10 if you add them as text.

Instagram 237

Instagram Hashtag Research FAQ 237

Oktopost

AUGUST 21, 2024

Create a Branded Hashtag A hashtag gives trending topics something to hang on, connecting conversations occurring in different social media corners and making them easier to find and follow. Even better is if these hashtags contain keywords that your target audience is searching for, so they can contribute to improving SEO efforts.

UGC 106

UGC B2B How To Authentication 106