Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

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Hashtag LinkedIn Team 211

Social Media Today

DECEMBER 18, 2024

Hashtags are not as important as they once were, but are they useless?

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Hashtag 194

Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

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Hashtag 172

Social Media Today

JUNE 9, 2024

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.

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Hashtag Team 186

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

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Hashtag LinkedIn Trends Analytics 138

Social Media Today

JANUARY 8, 2024

TikTok's removed hashtag search to avoid criticism of its moderation approach.

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Hashtag 185

Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Does hashtag location even matter?

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Hashtag Instagram HootSuite Metrics 134

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

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Hashtag Social Media Strategy UGC 159

Hootsuite

OCTOBER 30, 2023

So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? It’s seriously easy.

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Hashtag HootSuite Apple Instagram 139

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Post length: Average character count and number of hashtags in your competitors’ posts. It also offers a weekly report of the top 50 industry hashtags on Instagram. Hashtag analysis is useful here too.

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Analysis Social Media Tools HootSuite 119

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

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Hashtag Instagram Content 214

Sprout Social

MARCH 28, 2024

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

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Hashtag Analytics LinkedIn Content 135

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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Hashtag Analytics Tools HootSuite 129

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

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Hashtag Instagram Content 200

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Hashtags are also excellent targeting and analytics tools.

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Hashtag Instagram Engagement Brands 131

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 130

Awario

NOVEMBER 20, 2024

This guide is packed with 200+ trending hashtags for every niche, mood, and season. Looking to boost your Instagram game? Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

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Hashtag Instagram Trends Tips 116

Sprout Social

SEPTEMBER 26, 2024

Encourage customer and employee posts Use branded Instagram hashtags to help you organize user-generated content. If you engage in these hashtags and incorporate a UGC strategy , more people will take notice and begin using the hashtags, too. Use relevant and niche hashtags that will let you tap into the right audience.

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Engagement Instagram How To Hashtag 121

Social Media Today

JUNE 9, 2024

The Threads team is seemingly experimenting with a new format for topic tags.

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Hashtag Team 190

Ignite Social Media

JANUARY 7, 2025

Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds. While this change helps reduce spam in your main feed, hashtags remain valuable for content discovery. Its like having a virtual assistant organizing your inbox.

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Features Instagram FeedBurner Hashtag 112

Hootsuite

NOVEMBER 4, 2024

Plus, you can track relevant conversations, topics, and hashtags over time. To identify pain points and market gaps, monitor relevant: keywords topics, and hashtags. In your social listening tool, monitor competitor names and hashtags. Keep an eye on industry keywords and hashtags to identify new competitors as they emerge.

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Analysis Social Media HootSuite Sentiment 112

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

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Hashtag 211

Sprout Social

JANUARY 22, 2025

Use relevant hashtags Hashtags can serve as a way to get more visibility for your posts. If nothing else, hashtags can really help with LinkedIn SEO. Hashtags on LinkedIn can be weaved into posts or tacked on at the end like Sparktoro does here. Keep in mind that not every post necessarily needs hashtags.

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Examples LinkedIn Strategy Content 129

Sprout Social

NOVEMBER 26, 2024

Use direct language like “Thanks to [brand] for the free product,” “Gifted by [Brand],” or “In partnership with [Brand] or hashtags like #ad or #sponsored. Mix with other hashtags (e.g., Avoid burying the disclosure among hashtags or in a lengthy caption. Don’t bury them in a sea of hashtags. Keep it simple.

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Guidelines Influencer Engagement Tips 124

Sprout Social

SEPTEMBER 26, 2024

It can also track brand keywords, search results and hashtag campaigns in real-time. Users can create feeds to monitor keywords, hashtags and all public Facebook updates. It also has hashtag and keyword tracking and sentiment analysis. Use sentiment analysis to see if brand perception skews more positively or negatively.

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Facebook Sentiment Marketing Analysis 100

Sherrilynne Starkie

APRIL 26, 2021

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Customer reviews are a great starting point.

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Brands Hashtag Aggregator UGC 273

Buffer Social

JANUARY 8, 2025

For example, if you create an enticing teaser video for an upcoming product launch, you can post it across Instagram Reels, TikTok, and YouTube Shorts — just adjusting the captions and hashtags for each platform. Hashtag use is heavy on Instagram , and you can expect to see dozens of hashtags in a single post to boost discovery.

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Social Media Hashtag Instagram Social Media Management 120

Oktopost

OCTOBER 20, 2024

It monitors likes, comments, mentions, hashtags, and other engagements to evaluate your brand’s online presence and detect issues (like product problems) or opportunities (like increased demand for a specific feature) as they arise. Oktopost’s platform excels in both areas.

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Sentiment B2B Patterns Analysis 139

Social Media Today

FEBRUARY 13, 2024

This could be a new way to combat spammers who mass-add popular tags.

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Hashtag 207

Buffer Social

JANUARY 20, 2025

Create a hashtag strategy Because users can search for and even follow hashtags, adding them to Instagram captions increases your chances of reaching a wider audience. Plus, studies show that  posts with hashtags receive higher engagement  than those without.   Learn more → 4.

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Instagram Hashtag Guidelines Feedly 128

Sherrilynne Starkie

JANUARY 27, 2020

Follow and engage with one hashtag. As with most things in life, when you are starting in social media marketing, start small. If you’re using your in-house team, make the commitment to one story per week on one channel. Run one ad campaign per month. Measure progress and build on wins.

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Hootsuite

OCTOBER 22, 2024

Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. If you create a company hashtag, be sure to track mentions. Branded hashtags can help employees show off your culture, improve recruitment and brand sentiment, and feel more connected to the company and each other.

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HootSuite Guidelines How To Sentiment 114

Social Media Strategies Summit

MARCH 16, 2023

Add Invisible Hashtags to Instagram Stories Hashtags play a key role in marketing on Instagram by helping you get more eyes on your content. Whereas you can add up to 30 hashtags to Reels and feed posts, Instagram only allows you to add a single hashtag to Stories using the dedicated hashtag sticker or up to 10 if you add them as text.

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Instagram Hashtag Research FAQ 246

Social Media Strategies Summit

FEBRUARY 4, 2025

Pro tip: Reach more people by creating a dedicated campaign hashtag (like Feeding Americas #FoodRescueChallenge ). By sharing a simple statistic about the number of Americans facing hunger, the organization clearly shows why this issue is so important and why its campaign is worth supporting.

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Campaign Social Media Instagram Organization 227

Hootsuite

JULY 10, 2024

Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand. Visitors were not using tags or brand hashtags. Source: Talkwalker by Hootsuite They’ve developed a UGC campaign using the hashtag #FollowerFotoDerWoche (follower photo of the week).

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Examples Strategy HootSuite Sentiment 132

Oktopost

AUGUST 21, 2024

Create a Branded Hashtag A hashtag gives trending topics something to hang on, connecting conversations occurring in different social media corners and making them easier to find and follow. Even better is if these hashtags contain keywords that your target audience is searching for, so they can contribute to improving SEO efforts.

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UGC B2B How To Authentication 106

Keyhole.co

FEBRUARY 5, 2025

Hashtags and keywords : Track relevant hashtags and keywords in social media posts and marketing campaigns. Emerging trends and topics: Use social listening tools to find relevant hashtags, phrases, and topics that suddenly gain traction. You can search for related hashtags and topics to gain more knowledge about your niche.

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Sentiment Trends Hashtag Social Media 110