Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. 1) Socialbakers. 3) Tagboard.

Social Media 213

Social Media Tools Netvibes Samples 213

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 186

Social Media Tools Netvibes Lithium 186

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Which Hashtag Metrics Should I Track?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtagify 3.

Hashtag 106

Hashtag Analytics Tools Price 106

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. Source: Sprout Social.

Social Media 152

Social Media Strategy Marketing Sentiment 152

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 139

Analysis Marketing Sentiment How To 139

Social Media Strategies Summit

SEPTEMBER 22, 2021

Measure the impact of your marketing strategies to understand how consumers feel about your brand and messaging. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 183

Social Media Tools Sentiment Price 183

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 142

Strategy Sentiment Marketing Analysis 142

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Don’t count Twitter out. Agorapulse. Bonus: Your Own Site.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 143

Sentiment How To Marketing Analysis 143

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Keeping this in mind, here are 12 of the best LinkedIn analytics tools in the market to help you make the right choice. Brand24 helps you measure the effectiveness of your campaign with hashtag analytics.

Analytics 141

Analytics LinkedIn Tools Marketing 141

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

FEBRUARY 5, 2025

But what’s social listening in marketing, and why is it essential to your small business? What is Social Listening in Marketing? Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly. Why Listen? The Value of Social Listening for Growth?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand.

Tools 138

Tools Strategy Brands Sentiment 138

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Why do social media marketing metrics matter? At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 127

Content Marketing How To Patterns 127

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 129

Tools Sentiment Marketing Reputation 129

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 139

B2B Research Marketing Sentiment 139

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 144

Social Media Tools Marketing Analytics 144

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market.

Social Media 140

Social Media Sentiment Survey Marketing 140

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 97

Analysis Social Media HootSuite Sentiment 97

Sprout Social

OCTOBER 28, 2024

An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts. For example, if someone posts about how much they love your new product and tags your company with a branded hashtag or @-mention, that’s a social media mention. Brand mentions help fuel online reputation monitoring.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Hootsuite

JULY 10, 2024

Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Are more people talking about you this week?

Examples 118

Examples Strategy HootSuite Sentiment 118

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 139

Research Social Media HootSuite Marketing 139

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. ” However, social shares can clue you into a variety of ways to bolster your marketing campaigns. This rings true beyond social media, too.

Campaign 143

Campaign Social Media Hashtag Sentiment 143

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. And the top tweets by influencers (that include that specific hashtag).” Twitter’s key strength is in driving traffic to informative online content including news and blogs. 1) TwitterCounter.

Tools 100

Tools Twitter Samples Sample 100

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Track customer sentiment. That’s where sentiment analysis can help you. What do you need for better customer retention?

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 144

Strategy Brands Content UGC 144

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 143

Examples Social Media Sentiment Influencer 143

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Key metrics. Are more people talking about you this week?

Analysis 103

Analysis Social Media Tools HootSuite 103