Oktopost

OCTOBER 20, 2024

It monitors likes, comments, mentions, hashtags, and other engagements to evaluate your brand’s online presence and detect issues (like product problems) or opportunities (like increased demand for a specific feature) as they arise. Social listening helps B2B organizations analyze trends and customer sentiment at a macro level.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 133

Hashtag How To Guidelines LinkedIn 133

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 114

Metrics Influencer Marketing Survey 114

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. 1) Socialbakers. 3) Tagboard.

Social Media 213

Social Media Tools Netvibes Sample 213

Keyhole.co

OCTOBER 26, 2022

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Top Social Media Metrics to Track : 1.

Metrics 98

Metrics Social Media Tools Sentiment 98

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Or to get more Twitter followers ? Hootsuite Analytics. SocialBearing. Hootsuite Streams.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Mentions of your competitors. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social Listening Metrics to Track.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Once you set goals, you can select which metrics you’ll use to measure success.

Tools 118

Tools Strategy Brands Sentiment 118

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. This is the number of people who follow your brand on the various social networks, and in the early days of social media marketing this was probably considered the most important metric.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

JULY 26, 2024

Performance by post type: How different types of posts performed based on your chosen metric. Performance by post type: How different types of posts performed based on your chosen metric. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric.

Analysis 92

Analysis Social Media Tools HootSuite 92

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. It can also be helpful to evaluate your competitor’s content by a specific topic or campaign.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Sprout Social

JANUARY 12, 2021

If you need a little help with content ideas or deciding on your KPIs for each stage of the funnel, check out our social media metrics map ! Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Data 145

Data Social Media Content Sentiment 145

Sprout Social

JANUARY 11, 2021

Shares sometimes get a bad rap for being a “vanity metric.” Shares are unique versus engagements metrics such as “Likes” or comments. These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). Discover which hashtag combinations result in the most reach.

Campaign 122

Campaign Social Media Hashtag Sentiment 122

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Measure Key Social Listening Metrics. Source: Sprout Social.

Social Media 150

Social Media Strategy Marketing Sentiment 150

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 121

Brands How To Sentiment Metrics 121

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements.

Report 140

Report Social Media Metrics Team 140

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. Brand sentiment.

HootSuite 99

HootSuite Guidelines How To Sentiment 99

Hootsuite

OCTOBER 7, 2024

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses — plus actionable insights on the top posts, hashtags, and content formats in your niche. Trending hashtags … which speaks for itself. Or they’ll use data from universal benchmarks, instead of your unique performance history.

Analytics 103

Analytics Social Media Tools HootSuite 103

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 139

Strategy Sentiment Marketing Analysis 139

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Number (and sentiment) of your customer support emails. Unlike the above metrics, this one should be going down. On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Webbiquity SMM

JULY 24, 2018

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics. Social Media Management Tools.

Social Media 186

Social Media Tools Netvibes Lithium 186

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 141

Social Media Content Lurker How To 141

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

Examples 132

Examples Social Media Sentiment Influencer 132

Sprout Social

OCTOBER 24, 2023

LinkedIn analytics refer to a set of metrics used for measuring how your Page and posts are performing on the platform. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy. This includes follower and visitor metrics, update metrics, profile metrics and lead metrics.

Analytics 120

Analytics LinkedIn Tools Metrics 120

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 131

Campaign Hashtag Analytics Metrics 131

Hootsuite

DECEMBER 8, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll want to think about which social metrics you can use to measure your success. You can measure brand awareness with specific metrics like. What are social media goals? Attainable.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Hootsuite

JUNE 22, 2020

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Social media monitoring is a chance to track valuable social metrics and measure brand awareness. Analyze customer sentiment. Hashtags or marketing slogans can be on this search list, too.

Brand Monitoring 144

Brand Monitoring Tools Brands HootSuite 144

Hootsuite

NOVEMBER 4, 2024

Plus, you can track relevant conversations, topics, and hashtags over time. To identify pain points and market gaps, monitor relevant: keywords topics, and hashtags. Combine these with sentiment analysis to identify areas of audience concern. In your social listening tool, monitor competitor names and hashtags.

Analysis 87

Analysis Social Media HootSuite Sentiment 87

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 137

Data Social Media Metrics Analytics 137

Hootsuite

JULY 10, 2024

Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand. Start free 30-day trial Plus, you can use Quick Search to analyze things like: Key metrics. Visitors were not using tags or brand hashtags. They also get a report on social sentiment.

Examples 108

Examples Strategy HootSuite Sentiment 108

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign.

ROI 118

ROI Analytics Influencer Campaign 118

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Defining paid, owned and earned media.

Sentiment 110

Sentiment Metrics Hashtag Review 110

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Union Metrics. Union Metrics is also one of the best Topsy alternatives you can use. Start your free trial now.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98