Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. Brand sentiment.

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HootSuite Guidelines How To Sentiment 112

Sprout Social

SEPTEMBER 12, 2024

For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. Through Sprout’s Social Listening solution, you can monitor mentions, hashtags, phrases and keywords to identify emerging trends.

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Social Media Content How To Sentiment 136

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Top themes.

Examples 108

Examples HootSuite Sentiment UGC 108

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

SEPTEMBER 10, 2024

Our latest AI-powered updates aim to do just that, cutting the time it takes for marketers to find, interpret and act on social data, including: Comment Sentiment in Reports —The last few years have proved the inimitable power of the comments section on social.

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Widget Sentiment API Team 122

Sprout Social

JANUARY 31, 2025

Chipotle leaned on sentiment analysis to craft timely strategies During the COVID-19 pandemic, Chipotle used AI to track shifts in customer sentiment and behavior on social media. Summarize by AI Assist scans our weekly and monthly social media reports and finds data trends in sentiment, volume and engagement.

Examples 114

Examples Social Media Strategy Sentiment 114

Buffer Social

DECEMBER 5, 2024

Buffer tracks essential metrics like: Total impressions Total engagement Follower growth Engagement rate and reach on specific posts Audience demographics Hashtag performance The difference? Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords.

Analytics 104

Analytics Social Media Tools Price 104

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.

Social Media 105

Social Media How To Sentiment Analysis 105

Hootsuite

OCTOBER 7, 2024

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses — plus actionable insights on the top posts, hashtags, and content formats in your niche. Trending hashtags … which speaks for itself. You can set up email alerts to keep you informed when sentiment or conversion volume change.

Analytics 116

Analytics Social Media Tools HootSuite 116

Sprout Social

MARCH 28, 2024

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

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Hashtag Analytics LinkedIn Content 135

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 124

Hashtag Analytics Tools HootSuite 124

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media. Track online conversations across multiple channels.

Tools 121

Tools Sentiment Price Social Media Management 121

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 243

Social Media Tools Sentiment Price 243

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Table of Content Why Should I Measure Hashtag Performance?

Hashtag 98

Hashtag Analytics Metrics ROI 98

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Twitter Has A Big User Audience.

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Twitter Strategy Hashtag Marketing 230

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Look for common interests among your followers based on the content they engage with, the hashtags they use, and the communities they’re part of. Run contests and campaigns.

Social Media Management 120

Social Media Management Social Media HootSuite Metrics 120

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. 1) Socialbakers. 3) Tagboard.

Social Media 221

Social Media Tools Netvibes Sample 221

Sprout Social

JANUARY 29, 2025

Instead of spending hours manually analyzing reports, AI Assist highlights key insights like shifts in sentiment, spikes in engagement and trending topics in seconds. Crafting social media posts Social media teams often rely on AI to streamline their workflows, particularly when creating captions, hashtags and post ideas.

Content 126

Content Marketing How To Patterns 126

Webbiquity SMM

MARCH 11, 2025

Danny Schreiber Then: He wrote about how to use “Twitter advanced search to monitor brand mentions; monitor sentiment about a competitor; and build a Twitter list of potential customers in this post from Zapier. Now: No new tweets since December 2023; only seven tweets since March 2023. Now: Inactive since September 2024.

B2B 150

B2B How To HootSuite Statistics 150

Ignite Social Media

JANUARY 29, 2025

It helps to track sentiment, understand audience reactions, and identify key themes or issues that users are discussing. Comment Sentiment and Themes The Comment Analysis Tool helps users to analyze the sentiment behind comments left on their videos, categorizing comments into positive, negative, and neutral sentiments.

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

OCTOBER 3, 2024

It can generate content ideas, draft captions and suggest relevant hashtags, providing a foundation that you can refine and personalize. Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. AI can be a valuable ally on this front.

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Social Media Patterns How To Analysis 89

Oktopost

MARCH 31, 2025

Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. Sentiment shift How does the market feel about your brand or competitors over time? Smarter, not harder marketing In B2B marketing, working harder isnt enough. Content intelligence helps you understand the messaging.

Content 71

Content Press Release B2B Sentiment 71

Sprout Social

SEPTEMBER 17, 2024

This platform includes a query builder to help you track mentions, hashtags and keywords that are relevant to your industry. Sprout’s advanced listening features help retailers track their brand sentiment and mentions, which are essential for maintaining a healthy level of positive engagement and growth over time.

Retail 121

Retail Social Media How To UGC 121

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

Social Media 209

Social Media Strategy Marketing Sentiment 209

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

APRIL 9, 2025

Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entire business. For example: What customer sentiments could inform your next product update? With the right social listening tool , thats how.

Industry 73

Industry How To Travel Sentiment 73

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 136

Tools Strategy Brands Sentiment 136

Hootsuite

JUNE 6, 2024

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle. Brand sentiment. With social listening, you can mitigate customer crises, protect your brand reputation, and understand brand sentiment. Social ROI.

HootSuite 130

HootSuite Sentiment How To Hashtag 130

Hootsuite

JANUARY 17, 2025

Hootsuite Listening helps you uncover trending hashtags, organizations, and events anywhere in the world. It uses enhanced sentiment analysis to tell you how they really feel. You’ll also find the best keywords and hashtags to use to connect with the most active participants in the conversation.

Social Media 100

Social Media HootSuite How To Policies 100

Oktopost

APRIL 27, 2025

Social media sentiment analysis : By looking at the language people use in their social media posts or comments, you can get a sense of how they feel about your brand, positive, negative, or neutral. Focus groups : A small group of people discusses their thoughts about your product, service, or brand.

Marketing 62

Marketing Sentiment Analysis Metrics 62

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MARCH 31, 2025

AI social listening and sentiment analysis tools like Talkwalker can even help you predict KPIs 90 days out with a high degree of accuracy and spot trends before they hit critical mass. It will even generate hashtags to help get your content seen. Source: Instagram What does the future hold for AI in social media?

Social Media 97

Social Media HootSuite Content Policies 97

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Start with a hashtag search on platforms like Instagram. Launch your campaign Prepare your social media channels: update profiles, pin relevant posts and set up campaign hashtags and landing pages.

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Template Templates Influencer Strategy 98

Social Media Strategies Summit

MARCH 18, 2021

Using the hashtag #DayintheFBI, it regularly showcases some of the lesser-known tasks performed by its employees, such as maintaining radio towers and communications equipment: What’s more, it frequently deep-dives into specific topics, using its Twitter presence as a hub of valuable information on issues such as human trafficking.

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Social Media Transportation Feedly Feed 279

Keyhole.co

JANUARY 10, 2025

Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. But simply using relevant hashtags alone isnt enough: you also have to track them to gauge your performance and understand the impact of your campaigns.

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Hashtag Social Media Strategy Tweetdeck 64