Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 103

Analysis Social Media HootSuite Sentiment 103

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 115

Analytics Social Media Tools HootSuite 115

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

B2B 130

B2B Social Media Engagement Hashtag 130

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 117

Social Media Management Social Media HootSuite Metrics 117

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 116

Retail Social Media How To UGC 116

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd. Where do social media holidays come from?

Social Media 114

Social Media List HootSuite Hashtag 114

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

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Analytics Social Media Tools Price 104

Hootsuite

MARCH 12, 2025

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps?

Hashtag 70

Hashtag LinkedIn Trends Tools 70

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

B2B 362

B2B Platform Social Media Twitter 362

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 103

Social Media How To Sentiment Analysis 103

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Template Templates Social Media Strategy 109

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 113

Social Media How To Analytics Metrics 113

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 97

Social Media HootSuite How To Policies 97

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 159

Hashtag Social Media Strategy UGC 159

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 106

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

Social Media 270

Social Media Meme Fashion Trends 270

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 245

Analytics Social Media Tools Price 245

Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

Hashtag 204

Hashtag 204

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 216

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

Trends 261

Trends Brands Education Instagram 261

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 104

Social Media How To Metrics HootSuite 104

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 212

Hashtag LinkedIn Team 212

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 103

Social Media Collaboration Metrics Template 103

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 209

Hashtag LinkedIn Team 209

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

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Social Media Strategy Marketing Curation 213

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 87

Social Media Patterns How To Analysis 87

Social Media Today

DECEMBER 18, 2024

Hashtags are not as important as they once were, but are they useless?

Hashtag 190

Hashtag 190

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 80

Retail Social Media How To UGC 80

Ignite Social Media

JANUARY 7, 2025

As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds.

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Features Instagram FeedBurner Hashtag 112

Ignite Social Media

FEBRUARY 5, 2025

Use hashtags to improve visibility. Respect Safe Zones Conclusion Understanding the intricacies of placements on different social platforms is essential for any social media marketer. Ready to take your social media marketing strategy to the next level? No headlines or descriptions are needed.

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Platform Social Media LinkedIn Feed 97

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Social Media Content Curation UGC 264

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.

Social Media 202

Social Media Engagement Transportation Hashtag 202

Social Media Today

NOVEMBER 17, 2024

Does this mean that hashtags are no longer important?

Hashtag 169

Hashtag 169

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 229

Social Media Policies How To Guidelines 229

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We teamed up with Sprout’s Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We have the answer.

Social Media 81

Social Media LinkedIn YouTube Instagram 81