Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

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Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 337

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in.

Template 93

Template Templates Influencer Strategy 93

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Influencer recommendations and word-of-mouth marketing are factors fueling this growth.

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Statistics Influencer Marketing Authentication 83

Sprout Social

NOVEMBER 4, 2024

The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Or something like that.

Influencer 118

Influencer Social Media Survey Trends 118

Webbiquity SMM

JULY 23, 2024

3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. AI can even simplify event planning with influencers, making it easier to boost your brand’s visibility. Another valuable tactic is collaborating with influencers to increase brand exposure.

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B2B Strategy Hubspot Marketing 234

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? That's why 69% of brands increased their influencer marketing budgets this year. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing? It's accessible to businesses at any budget.

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Influencer Strategy Tips Marketing 114

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 95

Influencer Brands Affiliate marketing Marketing 95

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 209

B2B Influencer Questions Social Media 209

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

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Influencer Campaign Marketing B2B 220

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 211

B2B Influencer Marketing Social Media 211

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.

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Influencer Brands How To Hashtag 241

The Social Media Hat

MARCH 26, 2023

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

Influencer 210

Influencer How To Social Media Tools 210

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

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Influencer Marketing Survey Collaboration 77

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

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Template Templates Influencer How To 85

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Statistics B2B Influencer Marketing 208

The Social Media Hat

FEBRUARY 24, 2023

The post 10 Reasons to Become a B2B Influencer appeared first on The Social Media Hat. From building credibility, to driving business growth.

B2B 41

B2B Influencer Social Media Marketing 41

The Social Media Hat

FEBRUARY 4, 2023

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?

Influencer 214

Influencer Brands Social Media Marketing 214

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 216

Education Influencer UGC Apparel 216

Social Media Today

OCTOBER 7, 2024

Here’s what influencers think about the emerging tech. Current social media AI chatbots rarely go beyond discovery.

Influencer 203

Influencer Instagram Social Media 203

Webbiquity SMM

AUGUST 26, 2024

This post explores the different facets of AI’s influence on social media marketing. Frequently Asked Questions (FAQs) How can AI help with influencer marketing? AI is a secret weapon in influencer marketing , scanning oceans of data to identify influencers who genuinely resonate with your target audience.

Social Media 207

Social Media Sentiment Marketing Analysis 207

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

B2B 205

B2B Influencer Marketing Social Media 205

The Social Media Hat

MAY 22, 2023

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

Influencer 215

Influencer How To Marketing Social Media 215

Social Media Today

JULY 30, 2024

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

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Influencer Groups Groups Marketing 186

Webbiquity SMM

JULY 30, 2024

Get influencers to promote your products B2B influencer marketing might sound weird, but it’s actually a major force in B2B marketing right now. A lot of companies are investing in B2B influencers to promote their products. And then you team up with them to get them to promote your product.

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B2B Instagram BuzzStream Hubspot 180

Social Media Strategies Summit

MARCH 20, 2025

Instead, they went down the storytelling route by enlisting influencer Ssonia Ong , who shared how staying in a Graduate hotel helped her to relive her college days with her husband: View this post on Instagram A post shared by Hilton (@hilton) All of which made the campaign feel more authentic and relatable and less salesy.

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Trends Social Media Case Study Marketing 147

The Social Media Hat

JULY 14, 2024

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

Survey 150

Survey B2B Influencer Marketing 150

Bill Hartzer

NOVEMBER 22, 2024

TikTok, with its engaging mix of unboxings, reviews, and creative product showcases, is influencing how Americans plan their gift lists. Over half of the respondents (55%) admitted to finding gift inspiration while scrolling, and 39% actively searched for gift ideas on TikTok. They’re finding ideas across diverse categories. .

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Influencer Survey Project Retail 78

Social Media Today

SEPTEMBER 29, 2024

New data shows Snap influencers have a big impact on shoppers.

Influencer 194

Influencer Report Data 194

Social Media Strategies Summit

NOVEMBER 4, 2024

In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. So who, exactly, is most influenced by nostalgia-tinged marketing? Ever feel like social media used to be somehow better ? Perhaps surprisingly, it’s especially effective for targeting younger audiences.

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Social Media Marketing Fashion Campaign 235

Social Media Today

NOVEMBER 26, 2024

New insights from LinkedIn into the impact of B2B influencers.

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B2B Influencer LinkedIn Research 184

Convince & Convert

NOVEMBER 12, 2024

Content that positions your brand as a thought leader can: Build industry authority and influence Improve visibility in search engines Attract new followers and partners Microsoft and IBM effectively use LinkedIn for thought leadership, with executives sharing perspectives on future trends.

B2B 159

B2B Trends Social Media Case Study 159

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 191

Influencer Instagram Products 191

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 190

Influencer Instagram Products 190

Webbiquity SMM

DECEMBER 10, 2024

Collaborate With Relevant Influencers Content is frequently created to boost brand awareness. One of the best ways to do this is through influencer marketing. According to statistics, 78% of marketers believe B2B influencer marketing effectively increases brand awareness. Look for influencers dedicated to your industry.

B2B 144

B2B Strategy Content Hubspot 144

Jon Loomer

OCTOBER 2, 2024

The post Test Results Highlight Influence of Randomness appeared first on Jon Loomer Digital. These things will even out as you increase volume, but beware of random results from smaller sample sizes. Advertisers make a big mistake by over optimizing based on things that could be random. Go here to learn more about my test.

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Influencer Sample Samples Advertising 166