B2B Influencer vs B2C Influencer Marketing
The Social Media Hat
JANUARY 23, 2023
What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.
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Influencer Program: Introducing the B2B Influencer Incubator!
The Social Media Hat
FEBRUARY 11, 2023
Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.
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Top 10 Influencer Marketing Campaigns
Social Media Strategies Summit
AUGUST 10, 2023
Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.
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Seven Ways to Increase Your Brand Influence
Webbiquity SMM
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.
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What Do Instagram Influencers Think about AI [Infographic]
Social Media Today
OCTOBER 7, 2024
Here’s what influencers think about the emerging tech. Current social media AI chatbots rarely go beyond discovery.
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B2B Influencer Marketing Survey Insights
The Social Media Hat
JULY 14, 2024
Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.
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B2B Influencer Marketing From The Influencers POV with Timothy Hughes
The Social Media Hat
FEBRUARY 20, 2023
Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.
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Publicis Groupe Acquires Influencer-Marketing Giant Influential
Social Media Today
JULY 30, 2024
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
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How to hire an influencer: A guide for successful partnerships
Sprout Social
NOVEMBER 19, 2024
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.
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Influencer pricing: how much influencers really cost
Sprout Social
MAY 30, 2024
According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.
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Test Results Highlight Influence of Randomness
Jon Loomer
OCTOBER 2, 2024
The post Test Results Highlight Influence of Randomness appeared first on Jon Loomer Digital. These things will even out as you increase volume, but beware of random results from smaller sample sizes. Advertisers make a big mistake by over optimizing based on things that could be random. Go here to learn more about my test.
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How To Be An Amazon Influencer
The Social Media Hat
MARCH 26, 2023
Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program
Ignite Social Media
APRIL 15, 2024
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.
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The Challenges Facing B2B Influencer Marketing Today
The Social Media Hat
JANUARY 10, 2023
B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.
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How to Find The Best Influencer For Your Brand
Social Media Strategies Summit
JULY 22, 2022
Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.
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What Do Instagram Influencers Think About AI [Infographic]
Social Media Today
OCTOBER 7, 2024
A look at how IG influencers are utilizing AI?
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10 Compelling B2B Influencer Marketing Statistics for 2023
The Social Media Hat
JANUARY 7, 2023
Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.
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[Research] B2B Influencer Marketing – More Important Than Ever
Convince & Convert
JANUARY 3, 2024
New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.
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Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.
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5 influencer marketing KPIs to measure your next campaign
Sprout Social
SEPTEMBER 19, 2024
The world of social media influencers has transformed significantly in recent years. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?
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Influencer Essentials: the Bio and the Media Kit
The Social Media Hat
MARCH 7, 2024
The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat. If you haven't crafted a polished bio and media kit yet, now's the time. Here's how.
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How to Become a B2B Influencer on TikTok
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
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The Key to Holiday Influencer Marketing Success: Start Planning Sooner
Ignite Social Media
NOVEMBER 19, 2024
With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already booked up their calendars.
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Dispelling The Myth That B2B Influencers Need Large Audiences
The Social Media Hat
FEBRUARY 12, 2023
The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.
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Rules And Regulations Every B2B Influencer Needs To Know
The Social Media Hat
JANUARY 28, 2023
Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.
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How Much Should Brands Pay A B2B Influencer?
The Social Media Hat
FEBRUARY 9, 2023
Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.
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How To Develop Successful Influencer Marketing Campaigns
The Social Media Hat
JANUARY 15, 2023
The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce.
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.
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Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
Social Media Today
SEPTEMBER 29, 2024
New data shows Snap influencers have a big impact on shoppers.
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The Truth About Influencer Earnings: What You Need to Know
Ignite Social Media
AUGUST 23, 2024
Social media influencers have become central figures in today’s digital marketing landscape, captivating audiences with their unique voices and engaging content. While the allure of high earnings from brand partnerships and sponsored posts is strong, the reality of influencer income is often more complex than it seems.
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B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
The Social Media Hat
FEBRUARY 3, 2023
Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.
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Why Is Brand Fit So Important For Influencer Marketing?
The Social Media Hat
DECEMBER 22, 2022
Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.
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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
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How Higher Education Institutions Can Find and Work With Influencers
Social Media Strategies Summit
APRIL 6, 2023
Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.
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How To Think Differently About Influencer Marketing w/ Jason Falls
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
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Macro influencers are dying: Rethink your influencer strategy
Audiense
FEBRUARY 14, 2024
NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. Because audiences agreed that it didn’t feel as if the influencers deserved to be there, and it didn’t feel authentic.
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3 Tips for Communicating with Influencers
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.
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TikTok Updates Disclosures Around State-Based Influence Efforts
Social Media Today
MAY 23, 2024
TikTok's updating its policies to provide more insight into detected influence operations.
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The Rise of Micro-Influencers: Why You Should Partner With Them
The Social Media Hat
SEPTEMBER 3, 2023
30% of businesses prefer working with Micro-influencers. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat. Find out why.
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TikTok Updates Disclosures Around State-Based Influence Efforts
Social Media Today
MAY 23, 2024
TikTok's updating its policies to provide more insight into detected influence operations.
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Meta Shares Update on Detected Foreign Influence Operations
Social Media Today
MAY 29, 2024
Meta continues to evolve its tactics to detect and counter foreign influence operations.
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The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies
The Social Media Hat
MAY 17, 2023
Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.
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