Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in.

Templates 99

Templates Template Influencer Strategy 99

Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

Influencer 332

Influencer Brands Policies Privacy 332

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Influencer Marketing Becomes the New Advertising. But while those tactics have declined, influencer marketing has taken off. Spending on influencer marketing has exploded, up by a factor of eight since 2016.

B2B 350

B2B Influencer Social Media BuzzStream 350

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 337

B2B Influencer Platform SMS 337

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Influencer recommendations and word-of-mouth marketing are factors fueling this growth.

Statistics 97

Statistics Influencer Marketing Authentication 97

Sprout Social

NOVEMBER 4, 2024

The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Or something like that.

Influencer 121

Influencer Social Media Survey Trends 121

Webbiquity SMM

JULY 23, 2024

3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. AI can even simplify event planning with influencers, making it easier to boost your brand’s visibility. Another valuable tactic is collaborating with influencers to increase brand exposure.

B2B 234

B2B Strategy Hubspot Marketing 234

Ignite Social Media

APRIL 16, 2025

AI-generated influencers are making waves in social media marketing. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart. But do they actually work? And more importantly, should brands use them?

Influencer 88

Influencer Brands FeedBurner Avatar 88

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 100

Influencer Brands Affiliate marketing Marketing 100

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well.

Influencer 90

Influencer Marketing Campaign Eventful 90

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 80

Influencer Examples Campaign Marketing 80

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Activities 111

Activities Eventful Influencer Brands 111

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

Influencer 241

Influencer Campaign Marketing B2B 241

Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. So what should brands do instead?

Influencer 77

Influencer Brands Collaboration Survey 77

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Templates 102

Templates Template Influencer How To 102

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer 84

Influencer Marketing Survey Collaboration 84

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 239

Education Influencer UGC Apparel 239

Bill Hartzer

DECEMBER 11, 2024

Canadians might not see themselves as influencers, but their social circles tell a different story. According to a new Lger study commissioned by Heylist, while 92% of Canadians deny being influencers, 74% admit to purchasing products based on recommendations from friends, family, or acquaintances on social media.

Influencer 78

Influencer Authentication Collaboration Study 78

Social Media Today

OCTOBER 7, 2024

Here’s what influencers think about the emerging tech. Current social media AI chatbots rarely go beyond discovery.

Influencer 203

Influencer Instagram Social Media 203

Webbiquity SMM

AUGUST 26, 2024

This post explores the different facets of AI’s influence on social media marketing. Frequently Asked Questions (FAQs) How can AI help with influencer marketing? AI is a secret weapon in influencer marketing , scanning oceans of data to identify influencers who genuinely resonate with your target audience.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Social Media Strategies Summit

APRIL 16, 2025

Instead, its about extending your organic reach by collaborating with other agencies, stakeholders, businesses, individuals, and influencers. Prioritize Storytelling and Influencer Partnerships Jennifer Davies stressed that the City of Las Vegas has a substantial ad budget. Heres what they recommended.

Collaboration 235

Collaboration Trends Social Media Organization 235

Social Media Today

JULY 30, 2024

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

Influencer 187

Influencer Groups Groups Marketing 187

Social Media Strategies Summit

NOVEMBER 4, 2024

In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. So who, exactly, is most influenced by nostalgia-tinged marketing? Ever feel like social media used to be somehow better ? Perhaps surprisingly, it’s especially effective for targeting younger audiences.

Social Media 246

Social Media Marketing Fashion Campaign 246

Webbiquity SMM

JULY 30, 2024

Get influencers to promote your products B2B influencer marketing might sound weird, but it’s actually a major force in B2B marketing right now. A lot of companies are investing in B2B influencers to promote their products. And then you team up with them to get them to promote your product.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Bill Hartzer

NOVEMBER 22, 2024

TikTok, with its engaging mix of unboxings, reviews, and creative product showcases, is influencing how Americans plan their gift lists. Over half of the respondents (55%) admitted to finding gift inspiration while scrolling, and 39% actively searched for gift ideas on TikTok. They’re finding ideas across diverse categories. .

Influencer 78

Influencer Survey Project Retail 78

Convince & Convert

NOVEMBER 12, 2024

Content that positions your brand as a thought leader can: Build industry authority and influence Improve visibility in search engines Attract new followers and partners Microsoft and IBM effectively use LinkedIn for thought leadership, with executives sharing perspectives on future trends.

B2B 161

B2B Trends Social Media Case Study 161

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Influencer 65

Influencer Report Social Media Sports 65

Bill Hartzer

MAY 7, 2025

Influencers Are Fueling Positive Change Across America A new Mintel report has unveiled a striking trend: 41% of U.S. consumers now say social media influencers inspire them to make positive life changes. Sixty percent of Gen Z (ages 1828) and Millennials (ages 2945) report feeling inspired by influencers.

Influencer 60

Influencer Social Media Retail Fashion 60

Social Media Strategies Summit

MARCH 20, 2025

Instead, they went down the storytelling route by enlisting influencer Ssonia Ong , who shared how staying in a Graduate hotel helped her to relive her college days with her husband: View this post on Instagram A post shared by Hilton (@hilton) All of which made the campaign feel more authentic and relatable and less salesy.

Trends 154

Trends Social Media Case Study Marketing 154

Webbiquity SMM

DECEMBER 10, 2024

Collaborate With Relevant Influencers Content is frequently created to boost brand awareness. One of the best ways to do this is through influencer marketing. According to statistics, 78% of marketers believe B2B influencer marketing effectively increases brand awareness. Look for influencers dedicated to your industry.

B2B 144

B2B Strategy Content Hubspot 144

Jon Loomer

OCTOBER 2, 2024

The post Test Results Highlight Influence of Randomness appeared first on Jon Loomer Digital. These things will even out as you increase volume, but beware of random results from smaller sample sizes. Advertisers make a big mistake by over optimizing based on things that could be random. Go here to learn more about my test.

Influencer 166

Influencer Samples Sample Advertising 166

Sprout Social

APRIL 21, 2025

Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Micro-influencers and the niche communities theyre part of have become tastemakers in certain subcultures and industries, creating conversation and boosting virality of trends on social.

Communities 110

Communities Brands Reddit Travel 110

Sprout Social

JANUARY 15, 2025

Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels. Your influencer partners are likely to incur significant financial impacts as a result of the ban and will be eager to find new homes for their content.

Brands 126

Brands Influencer YouTube Hosting 126

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. What is a good influencer engagement rate on Instagram? Statista reports that the average influencer engagement rate on Instagram is 1.85%. But what is a good engagement rate on Instagram?

Engagement 121

Engagement Instagram How To Influencer 121

Sprout Social

SEPTEMBER 18, 2024

Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products.

Social Media 131

Social Media Strategy Marketing Influencer 131

Sprout Social

SEPTEMBER 12, 2024

Collaborating with creators and influencers Teaming up with creators and influencers amplifies brand reach and credibility, particularly for social media campaigns. Forming long-term partnerships with content creators and influencers can help your brand develop trust and rapport.

Social Media 136

Social Media Content How To Sentiment 136