The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 214

B2B Influencer Marketing Social Media 214

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer 101

Influencer Campaign CPM Sentiment 101

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Industry 107

Industry Influencer Trends Marketing 107

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

Statistics 212

Statistics B2B Influencer Marketing 212

The Social Media Hat

JANUARY 15, 2023

The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce.

Influencer 212

Influencer Campaign How To Marketing 212

The Social Media Hat

MAY 22, 2023

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

Influencer 217

Influencer How To Marketing Social Media 217

The Social Media Hat

DECEMBER 22, 2022

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

Influencer 216

Influencer Brands Marketing Social Media 216

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176

B2B Influencer Marketing Strategy 176

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

B2B 216

B2B Influencer Marketing Social Media 216

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. What is an influencer marketing strategy template?

Template 69

Template Templates Influencer Strategy 69

Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

Influencer 306

Influencer Brands Policies Privacy 306

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results.

Influencer 117

Influencer Brands Marketing Embedding 117

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 133

Examples Influencer Campaign Marketing 133

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

The Social Media Hat

MAY 17, 2023

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

B2B 190

B2B Influencer Company Template 190

Audiense

MAY 22, 2024

billion on influencer marketing by the end of 2024. In fact, as this channel continues to grow, 25% of brands plan to spend over 40% of their budget on influencers. But while brands continue to invest more heavily into influencer marketing, we know that more money spent doesn’t always equate to better results.

Influencer 94

Influencer Marketing Brands 94

The Social Media Hat

APRIL 16, 2023

Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat. Don't ignore the LinkedIn gold mine of contacts and prospects.

Influencer 201

Influencer LinkedIn How To Marketing 201

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer 71

Influencer Facebook Marketing Campaign 71

The Social Media Hat

APRIL 29, 2023

Understand the terms and phrases most commonly used in Influencer Marketing. The post The Complete Influencer Marketing Glossary of Terms appeared first on The Social Media Hat.

Influencer 127

Influencer Marketing Social Media 127

The Social Media Hat

MAY 16, 2023

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 173

B2B Influencer Marketing Social Media 173

Sprout Social

JULY 30, 2024

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. More than half of brands put more than 20% of their budgets toward influencer marketing.

Influencer 92

Influencer Brands Strategy Marketing 92

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 126

B2B Influencer Brands Marketing 126

The Social Media Hat

DECEMBER 27, 2023

Find out how to make the most of these marketing tactics. The post How to Combine Influencer Marketing with Affiliate Marketing to Drive Business Growth appeared first on The Social Media Hat.

Affiliate marketing 114

Affiliate marketing Influencer Marketing How To 114

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 211

B2B Influencer Questions Social Media 211

The Social Media Hat

AUGUST 28, 2023

Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.

Influencer 147

Influencer Marketing Social Media Content 147

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

The Social Media Hat

DECEMBER 17, 2023

Using influencer marketing to reach your target audience. The post The Ultimate Guide to Influencer Marketing for Small Businesses in 2024 appeared first on The Social Media Hat.

Small Business 117

Small Business Influencer Marketing Social Media 117

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 180

B2B Influencer Brands Marketing 180

The Social Media Hat

DECEMBER 21, 2022

The post What Is Influencer Marketing in 2023? 7 Key Considerations for Brands. appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

The Social Media Hat

SEPTEMBER 4, 2023

Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.

Influencer 154

Influencer Brands Marketing Social Media 154

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 133

Statistics Influencer Strategy Marketing 133

The Social Media Hat

JUNE 10, 2022

The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat. From Processes & Tools, to Delivering ROI.

Influencer 212

Influencer ROI Marketing Process 212

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 107

Metrics Influencer Marketing Survey 107

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 113

ROI Influencer Marketing Survey 113

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 114

Influencer Marketing Collaboration ROI 114

The Social Media Hat

APRIL 29, 2023

UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.

Influencer 134

Influencer Campaign UGC How To 134