Social Media Strategies Summit

FEBRUARY 24, 2021

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment.

Social Media 165

Social Media Strategy Marketing Sentiment 165

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Talkwalker SM

APRIL 28, 2016

For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Hootsuite

MAY 29, 2023

For example, if you work with brand partners or influencers for sponsored content or giveaways, make sure you’re following advertising regulations. Just ask pharmaceutical company Eli Lilly. You can use Hootsuite to keep an eye on brand mentions, assess brand sentiment, and quickly step in to address feedback or customer issues.

Social Media 121

Social Media Tips HootSuite Policies 121

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities?

Social Media 152

Social Media Radian6 Strategy SM2 152

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social.

Organization 143

Organization Sentiment Pharmaceuticals System 143