Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 188

Education Influencer UGC Apparel 188

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy.

Tips 360

Tips Marketing Privacy Influencer 360

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

B2B 138

B2B Research Influencer Marketing 138

Convince & Convert

OCTOBER 8, 2021

One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Look for influencers who would interest your ideal customer.

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Influencer Marketing B2B Authentication 161

Social Media Today

MAY 15, 2023

This study looks at what people think it takes to become an online influencer. Could you become a web star?

Influencer 182

Influencer Social Media Study 182

Social Media Today

FEBRUARY 25, 2020

A new study reveals the evolving relationship between brand and creator

Influencer 216

Influencer Study Marketing Brands 216

Social Media Today

FEBRUARY 8, 2023

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

comScore 143

comScore Study Influencer Mobile 143

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 150

Research Influencer Social Media Sports 150

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. As explored in our previous study , due to a lack of awareness of its legality, negative SEO doesn’t have a formalized definition. Written By. Tamir Davies. How Can We Define Negative SEO? demonstrating just how competitive the term is.

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Study Reputation SEO Survey 184

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. How Much Budget is Allocated to Influencer Marketing.

B2B 234

B2B Social Media Marketing Influencer 234

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer?

Influencer 141

Influencer Marketing Campaign Price 141

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 118

ROI Analytics Influencer Campaign 118

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? That's why 69% of brands increased their influencer marketing budgets this year. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing? It's accessible to businesses at any budget.

Influencer 120

Influencer Strategy Tips Marketing 120

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243

Content Case Study Marketing ROI 243

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 129

B2B Influencer Brands Marketing 129

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Very few companies are decreasing their hiring due to efficiency gains.

Research 138

Research Strategy Influencer Survey 138

Writtent Blog

DECEMBER 18, 2023

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. What challenges in your business or industry influenced you to look for a solution?

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Case Study Study Questions Tips 98

Social Media Today

APRIL 18, 2022

Adding hashtags to Instagram posts doesn't influence post distribution, according to this new study.

Hashtag 205

Hashtag Instagram Report Engagement 205

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

B2B 156

B2B Trends Social Media Case Study 156

Hootsuite

JUNE 21, 2022

How do you tell if an influencer is legit? Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit. What is an influencer media kit?

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Templates Template Influencer How To 124

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 114

Metrics Influencer Marketing Survey 114

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Research 283

Research Report Social Media CPM 283

Bill Hartzer

FEBRUARY 20, 2024

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. Potential Conflicts of Interest: Celebrities and influencers frequently endorse products or services as part of brand partnerships.

Study 97

Study Trends Banking Exercises 97

Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #3: Influencer Marketing. The influencer marketing industry is currently worth over $1.5 Trend #2: The Rise of Messaging. Christian Collins , 3.5M

Platform 273

Platform Social Media Influencer Trends 273

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 107

Influencer UGC Metrics Case Study 107

Social Media Today

JULY 27, 2023

The new studies show that certain algorithmic elements don't have as much impact as many suspect.

Influencer 147

Influencer Study 147

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Today’s social media pervasiveness gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007. Digital PR Skills.

Social Media 195

Social Media Skills Survey ROI 195

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 119

Influencer Campaign Platform Marketing 119

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

Influencer 116

Influencer Collaboration Authentication Campaign 116

Webbiquity SMM

DECEMBER 19, 2017

.” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 306

B2B Trends Analysis Marketing 306

Social Media Strategies Summit

JULY 28, 2021

It can be anything from research reports to templates, case studies, and ebooks. Social Media Influencers. While ads can generate decent leads, social media influencers can provide qualified and engaged leads. Generating leads from social media influencers has more benefits than you can imagine.

Social Media 264

Social Media Discount Influencer B2B 264

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality. Guest post by Mark W. Facebook has said repeatedly they will let political ads with lies stand.

News 58

News Banking Flickr Cost 58

Webbiquity SMM

JULY 23, 2024

Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. 3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. This is where AI comes in.

B2B 163

B2B Strategy Hubspot Marketing 163

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 195

Content Case Study Marketing ROI 195

Ignite Social Media

MARCH 21, 2022

A study completed by Statista found that as of January 2022, TikTok’s monthly users topped the 1B mark. A study done by Statista found that US TikTok users that spent time on the app grew from an average of 442.9 Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google.

Comparison 209

Comparison Newsletter Study Feed 209

Social Media Strategies Summit

JUNE 24, 2024

This is a case study of effective, engaging social media marketing. As you’d expect, Maybelline shares a ton of makeup tutorials on Pinterest, like this one featuring beauty influencer Steph Aiello : Like LEGO, these posts work well because they’re not totally sales-focused. 3) Maybelline Image source Maybelline / 3.1M

Brands 222

Brands Marketing Influencer Fashion 222