Sherrilynne Starkie
MARCH 21, 2018
Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.
Webbiquity SMM
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.
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Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.
The Social Media Hat
MARCH 13, 2023
Partnership Unpacked, Episode 12, with Gordon Glenister The post Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister appeared first on The Social Media Hat.
Social Media Strategies Summit
MARCH 1, 2024
To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years. Let’s get into it.
Sprout Social
MAY 9, 2024
Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.
Social Media Strategies Summit
JULY 22, 2022
Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.
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