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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

B2B 147
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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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AI in Marketing: Empowering Professionals, Not Replacing Them

Ignite Social Media

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. This small percentage implies that while AI may create some new roles or skill requirements, it’s not overwhelming most marketing departments.

Marketing 142
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3 of the Highest Paying Information Technology Jobs

The Realtime Report

3 of the Highest Paying Information Technology Jobs. If you’re skilled at using the computer and can stay atop of a lot of information at once, you could have a very bright future ahead of you. If that sounds like you, it might be worth looking into the highest paying information technology jobs out there in the job market.

Skills 168
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B2B Influencer Marketing Survey Insights

The Social Media Hat

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

Survey 164
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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

Social Media Today

The new tool provides a range of data points, which you can filter down to specific market categories.

Tools 159
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Key Considerations for Smart Marketing Leaders Adopting AI

Convince & Convert

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

Marketing 138