Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 232

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Social Media Tips Marketing UGC 236

Social Media Today

SEPTEMBER 11, 2024

Those using Meta’s Marketing API can now reach people on Instagram Reels with reminder ads, among other ad experiences now available.

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API Instagram Marketing 138

Blog2Social

APRIL 21, 2024

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. Instagram’s features help you grow your business in many ways. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness.

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Instagram Strategy Marketing Authentication 69

Social Media Today

APRIL 2, 2021

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe.

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Influencer Instagram Tips Marketing 218

The Social Media Hat

APRIL 12, 2023

The post LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business? Make sure you select the best platform for your brand. appeared first on The Social Media Hat.

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Influencer LinkedIn Platform Instagram 132

Social Media Today

AUGUST 31, 2020

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.

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Instagram Brands Facebook Marketing 215

Jon Loomer

NOVEMBER 16, 2022

You can run ads on Facebook and Instagram that target your Instagram followers. Let’s walk through how it works and how you can start targeting your Instagram followers today. Make sure that your Instagram profile is a business account. On the left, click “Instagram Accounts” under the Accounts section.

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Features Instagram Course Groups 212

Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups.

Instagram 158

Instagram Marketing How To Social Media 158

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

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Influencer Instagram Brands Marketing 115

Social Media Today

OCTOBER 19, 2021

Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.

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Instagram Analytics Data Marketing 211

Jon Loomer

NOVEMBER 13, 2023

It could be a sale, going live on Instagram, or a physical event. If you’re active on Instagram, you may have seen Reminders posts before. Let’s get to it… What Are Instagram Reminders? Let’s get to it… What Are Instagram Reminders? Select “Reminders Set” as the engagement type.

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Instagram How To Eventful Upcoming 182

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

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Survey Social Media RFP Marketing 172

Sociallyin Insider Blog

NOVEMBER 13, 2023

Instagram Influencer Marketing is the shiny new toy in every brand's digital candy store. Gone are the days when drab old billboards and yawn-worthy commercials ruled the marketing roost.

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Influencer Instagram Brands Marketing 59

Social Media Today

JANUARY 13, 2022

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

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Instagram Research Platform Survey 217

Social Media Today

JUNE 26, 2019

We recently surveyed over 800 marketers to get their insights into how they're currently using Instagram. In this post, we look at what they had to say about future opportunities on the platform.

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Instagram Marketing Survey Platform 165

Social Media Today

JUNE 27, 2019

We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options.

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Analytics Instagram Survey Marketing 159

Social Media Today

JUNE 24, 2019

We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report.

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Instagram Marketing Survey Report 167

Jenn's Trends

MARCH 23, 2023

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram.

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Instagram Course Types Marketing 158

Ignite Social Media

AUGUST 1, 2022

Instagram is not new in terms of social media. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves. Instagram Skews Younger. Instagram Skews Younger.

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Instagram Statistics Meme Social Media 173

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

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Influencer Instagram Brands Fashion 112

Awario

MARCH 9, 2021

What is Instagram Reels? How to create your first short video on Instagram? How can marketers, entrepreneurs, and bloggers use the feature? Let’s get into details!

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Instagram Marketing Blogger Features 118

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

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Instagram Curation Feed Feedly 116

Hootsuite

MAY 23, 2024

The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Hypothesis: Hashtags are important to Instagram reach, but it doesn’t matter where you post them In 2021, Instagram’s official Creators account stated that hashtags should go in the caption. Does hashtag location even matter?

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Hashtag Instagram HootSuite Metrics 118

Ignite Social Media

SEPTEMBER 3, 2024

From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Content Creation The second most common struggle of social media marketers is content creation, which 34% of us struggle with.

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Social Media Engagement Content FeedBurner 159

Social Media Today

SEPTEMBER 28, 2022

There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach.

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Tips Instagram Marketing How To 184

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

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Instagram Facebook CPM Feed 201

Sociallyin Insider Blog

JANUARY 26, 2024

Instagram influencer marketing has revolutionized the way brands interact with their audience. This innovative promotional strategy harnesses Instagram influencers who have a large following.

FAQ 52

FAQ Influencer Instagram Resources 52

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands.

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Instagram Meme Tips Marketing 52

Social Media Today

OCTOBER 12, 2021

The update will make it easier for more businesses to utilize Instagram Reels ads.

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API Instagram Marketing 192

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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Instagram Tools Strategy Hashtag 119

Sprout Social

MAY 30, 2024

Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.

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Instagram Strategy Brands How To 105

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. The performance goal will default to Instagram Profile Visits. There are no other options.

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Conversation Campaign Instagram Metrics 147

Social Media Today

MAY 24, 2023

Another way to expand your Instagram promotions.

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API Instagram Marketing 160

Social Media Today

APRIL 30, 2019

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned.

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B2B Instagram Tips Marketing 167

Ignite Social Media

NOVEMBER 2, 2020

What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. How it is Different From Competitors? Who is Successful on Reels? .

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Instagram Brands Feed Feedly 182

Social Media Today

JANUARY 13, 2022

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.

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Instagram Research Platform Survey 162