Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Tips Marketing Privacy Influencer 360

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Jon Loomer

NOVEMBER 16, 2022

You can run ads on Facebook and Instagram that target your Instagram followers. Let’s walk through how it works and how you can start targeting your Instagram followers today. Make sure that your Instagram profile is a business account. On the left, click “Instagram Accounts” under the Accounts section.

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Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

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The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

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Buffer Social

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful?

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

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Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. 3) Maybelline Image source Maybelline / 3.1M

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Pinch, a mobile concierge med spa company , is on point with their Instagram game when it comes to showcasing their offers. On Instagram, they regularly post quick tips and advice on guitar techniques.

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Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Jon Loomer

NOVEMBER 13, 2023

It could be a sale, going live on Instagram, or a physical event. If you’re active on Instagram, you may have seen Reminders posts before. Let’s get to it… What Are Instagram Reminders? Let’s get to it… What Are Instagram Reminders? Select “Reminders Set” as the engagement type.

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Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? However, scheduling Instagram Stories can help avoid these scenarios. We’ve created this in-depth guide to show you how to schedule Instagram Stories. Why should you schedule Instagram Stories? Manual publishing also has its challenges.

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Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

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Jon Loomer

DECEMBER 28, 2022

Because of this, it became obvious that I needed some sort of Safe Zone template for both TikTok and Instagram Reels. I’ve found that the safe zones are similar, but not identical for TikTok and Instagram Reels. The icons on the right tend to take up a little more room on TikTok than on Instagram Reels. DOWNLOAD A COPY].

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Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. But Instagram isn’t a silver bullet for your marketing strategy. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. The total number of times your content appeared on Instagram in a given period.

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Social Media Today

SEPTEMBER 11, 2024

Those using Meta’s Marketing API can now reach people on Instagram Reels with reminder ads, among other ad experiences now available.

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Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

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Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

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Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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Social Media Today

OCTOBER 30, 2023

The update will give you more options for managing your IG promotions.

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Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

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Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. Assuming a subscription would cover both Facebook and Instagram, a monthly price of between $10 and $20 would seem reasonable. If Meta adds benefits, that price could move up further.

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Buffer Social

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Use relevant hashtags 9.

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Direct Marketing Observations

MARCH 4, 2021

It’s crazy to think that in the span of nine years, we now have a mature Instagram and Pinterest. It doesn’t matter whether you’re using it for marketing, sales, HR or recruiting. At each place, my sole focus was on Social Media. At EY it was on behalf of our clients. At Accenture it was all about promoting Accenture.

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Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

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Video Marketing ROI Buy 201

Buffer Social

OCTOBER 23, 2024

When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. How we define reach At Buffer, our metrics for Instagram are based on their own definitions. ” In layman’s terms, reach is how many times your post was viewed in other Instagram feeds.

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Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. According to data from the Internet Live Stats website, there have been more than 2 billion blog posts, 232 billion tweets, and 25 billion Instagram posts between January and October 2021. Get Super-Niche. Example: :3ildcat.

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