Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. Instagram also offers a checkout feature where people can make purchases directly on the platform.

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B2B Instagram BuzzStream Hubspot 166

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

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Social Media Meme Fashion Trends 242

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 186

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Advertising Social Media Strategy Authentication 256

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Research Report Social Media CPM 274

Ignite Social Media

SEPTEMBER 3, 2024

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024.

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Social Media Engagement Content FeedBurner 159

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Social Media Tips Marketing HootSuite 284

Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

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Research Social Media HootSuite ROI 90

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? However, scheduling Instagram Stories can help avoid these scenarios. We’ve created this in-depth guide to show you how to schedule Instagram Stories. Why should you schedule Instagram Stories? Manual publishing also has its challenges.

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Instagram How To Publishing Template 105

Social Media Today

OCTOBER 15, 2024

Instagram’s new profile cards include updated QR codes for connection.

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Instagram 204

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Should we post more on Instagram next month? But what does all this mean for a real social media team?

Analytics 79

Analytics Social Media Tools HootSuite 79

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education? Unfortunately, there’s no one-size-fits-all answer.

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Education Research Social Media HootSuite 87

Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. So, how are they sharing their time between platforms, and how can we use this to enhance our social strategies ? minutes respectively.

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Social Media Engagement Reddit Marketing 94

Social Media Today

OCTOBER 27, 2024

Instagram utilizes variable playback quality based on post engagement.

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Instagram Video Engagement 152

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 92

Retail Social Media How To UGC 92

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 108

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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Blog2Social

AUGUST 11, 2024

In 2024, social media remains a powerful tool for businesses looking to expand their reach in the B2B sector. As digital landscapes evolve, the opportunities to connect with other businesses, stakeholders, and influencers through platforms like LinkedIn, Twitter, and even Instagram are increasing.

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B2B Social Media Marketing LinkedIn 98

Buffer Social

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. What is an Instagram Collab Post?

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Instagram Social Media Strategy Collaboration 111

Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Will joining this conversation help us achieve our current social media goals ? At Ignite Social Media, our team is obsessed with all things social media marketing.

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Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

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Social Media API Reputation Compete 209

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections. Definitely not.

Social Media 81

Social Media How To Guidelines HootSuite 81

Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Why would Instagram make those hashtags clickable if they weren’t functional?

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Hashtag Instagram HootSuite Metrics 118

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Stay up to date with the latest in social media marketing. Stay tuned for our list next month.

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Social Media Brands Content UGC 164

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

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Social Media Brands Survey Trends 77

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

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Research Influencer Social Media Sports 150

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

Instagram 88

Instagram Social Media Film Hashtag 88

Ignite Social Media

JULY 29, 2021

Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. Instagram Stories. A mind-blowing 500 million Stories are posted on Instagram every day. Social You Should Know. Social You Should Know.

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Class Engagement Social Media Travel 184

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions.

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Influencer RFP Social Media Content 100

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

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Analysis Social Media Strategy Meme 98

Hootsuite

FEBRUARY 4, 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy.

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Instagram Social Media Marketing Survey 145

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Bill Hartzer

SEPTEMBER 6, 2024

edKangaroo In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. Customers are required to verify their social media accounts without sharing sensitive information like passwords.

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Features Social Media Discount Authentication 88

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

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Instagram Strategy Marketing Upcoming 217

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Instagram contests. Media partners.

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Social Media Management Social Media Trends LinkedIn 183

Ignite Social Media

AUGUST 1, 2022

Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Instagram Skews Younger.

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Social Media Today

SEPTEMBER 7, 2024

The new elements arrive for all users as Instagram DMs continue to see more usage.

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Instagram Engagement 190