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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Social

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer Social

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. Add everything to a content library I use Buffer's Create space to store all these ideas and posts.

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Facebook Adds New Metrics to its Ad Library Listings to Improve Transparency

Social Media Today

Facebook has added some new data points to its Ad Library listings to improve transparency and insight.

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Facebook Adds New Tools to Track Political Ad Spent via its Ad Library

Social Media Today

Facebook has added some new tools to its ad library as we move closer to the US Presidential Election.

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How Gen Z uses social media and what that means for brands

Sprout Social

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

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