Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. And of course we should!

CSR 265

CSR Survey Consultant Loyalty 265

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 142

Reddit Research Loyalty Survey 142

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal.

News 170

News Google Social Media HootSuite 170

Waxing UnLyrical

MAY 17, 2019

To justify the significance of the generated data, the same can be used to create insightful Customer Satisfaction survey templates for businesses to better interact with their customers. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 196

Trends Survey Template Templates 196

The Realtime Report

DECEMBER 4, 2012

40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media. Seeing a mobile ad about a product inspired 43% of respondents to research that product, and 21% of those surveyed said they purchased a product because of a mobile ad.

Mobile 170

Mobile Research Products Survey 170

Buzz Marketing for Technology

MARCH 23, 2010

But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. This offers a comprehensive look at using behavioral science to promote customer action and loyalty. Emotional loyalty is one approach to creating strong customer loyalty.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this.

How To 231

How To Loyalty Research Social Media 231

Convince & Convert

MAY 19, 2014

It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over. They just presume that interacting with customers in social creates loyalty that pays off at some point.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 233

Examples Communities Brands Forums 233

The Realtime Report

MARCH 30, 2021

Based on some surveys , at least 90% are unable to get past 120 days. Back then, the majority of the most established enterprises could count solely on blind loyalty towards their brands to ensure predictable profits, regardless of whether the quality of their offerings was lacking.

Tips 206

Tips Price Loyalty Statistics 206

Social Media Marketing

MAY 16, 2010

In March of this year, behavioral targeting company Q Interactive did just that when they surveyed 1,800 female Internet users about the practice of targeted advertising. And that's borne out in the survey, which states that over half of the respondents indicated that trust was a prerequisite to targeted ads.

Survey 159

Survey Policies Privacy Loyalty 159

Hootsuite

SEPTEMBER 21, 2021

It was originally developed by Fred Reichheld , a business strategist who researches and writes about loyalty. Reichheld spent about two years researching survey questions that would link customer behaviour, such as referring and purchasing products, with business growth. The NPS survey is really as simple as that.

Survey 121

Survey Loyalty Templates Template 121

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 145

Questions Social Media Strategy Survey 145

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 229

Content Marketing Loyalty Collaboration 229

Convince & Convert

FEBRUARY 12, 2015

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it.

Survey 60

Survey How To Newsletter Discount 60

Idaconcpts

DECEMBER 15, 2010

It should provide useful information in a way that encourages readers to build loyalty for your business. Surveys and polls. The use of surveys is a great way to get that information. You can highlight certain products to create a demand for them among your customers. The blog should extend the purpose of the website.

Press Release 151

Press Release Strategy Forums Marketing 151

Oktopost

MARCH 9, 2020

Polls and Surveys. Polls and surveys are the easy way to drive your audience to engage and provide you with the answer of what are their pain-points, what increases their revenue and what they would like to have in such platform or product like yours, and not less important – voting can drive excitement! Polls and Surveys.

Types 156

Types Engagement Social Media Survey 156

Techipedia: Tamar Weinberg

MARCH 27, 2012

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Another nice perk of being kind!

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

JUNE 27, 2011

Please note as you read on that much of this is dependent upon your ability to segment your audience and collect additional information about your customers from surveys or integration with CRM tools. Here you’ll want to incorporate a short survey that allows you to gather important customer info so you can segment your list further.

Strategy 135

Strategy Marketing Loyalty Survey 135

Adam Sherk

NOVEMBER 18, 2009

NFL fans are among the most passionate, so there is a great opportunity to leverage their loyalty and enthusiasm and further extend the relationships. So the main takeaway is that NFL teams need to take better control of their social media presence and come up with more a cohesive engagement strategy.

Team 209

Team Twitter Facebook Sports 209

Sprout Social

JULY 24, 2024

This lets you put together targeted retention strategies that ultimately boost loyalty. This makes it an excellent measure of customer loyalty and brand advocacy. Most businesses use CSAT surveys as part of their customer service strategy. CES is also 40% more accurate than CSAT at predicting customer loyalty.

Metrics 98

Metrics Engagement List Survey 98

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. For example, ask new customers to register online in return for alerts, complete surveys or enter competitions which require certain contact details.

SMS 187

SMS Strategy Marketing Discount 187

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 134

Social Media Marketing Loyalty Collaboration 134

yMarketingMatters

MAY 22, 2016

Customer Loyalty. Ways to Delight Customers: Surveys – The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for. Inbound marketing helps you work smarter with your money than traditional outbound marketing.

Marketing 157

Marketing Survey Discount Loyalty 157

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 137

ROI Social Media Social CRM Survey 137

Sprout Social

SEPTEMBER 20, 2023

Our survey data shows that 58% of people buy from brands they trust, and 36% choose brands that genuinely understand their needs. CSAT is measured individually, meaning the feedback is collected from individual customers at different stages of the customer survey. Select the Enable feedback checkbox to configure your survey.

Survey 118

Survey How To Metrics Loyalty 118

Quintly

AUGUST 26, 2022

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. It is increasingly becoming the platform of choice for both Millennial and Gen Z consumers, with recent surveys indicating that teens watch YouTube more often than they watch cable television.

YouTube 104

YouTube Influencer Brands Loyalty 104

Social Media Strategies Summit

APRIL 25, 2023

Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. So, how do you transform your company blog into a loyalty-generating powerhouse? This project management tool has mastered encouraging brand loyalty through blogging.

Conversation 163

Conversation Company Loyalty Case Study 163

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. About the data All data cited in this article is from a Q4 2024 Pulse Survey of 2,000+ consumers in the US and UK conducted by Glimpse on behalf of Sprout. Or something like that.

Influencer 117

Influencer Social Media Survey Trends 117

Sprout Social

FEBRUARY 21, 2024

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors.

Survey 102

Survey Loyalty Data Aggregator 102

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology. They announced plans for personalization back in 2016.

Examples 202

Examples Marketing Retail Automotive 202

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

Social Media 179

Social Media Tips Hashtag UGC 179

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Image via BigStockPhoto.com. Transparency.

Authentication 143

Authentication Loyalty Buy Study 143

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey.

Social Media 92

Social Media Brands Survey Trends 92

Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Maybe we have loyalty to a specific brand because of a particular memory association. People who like to be in focus groups or take surveys sign up, but is that really your actual market?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

FEBRUARY 27, 2013

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). Increasing brand loyalty (83.9%).

Social Media 142

Social Media Survey Loyalty Apple 142