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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social Media Strategies Summit

Jon-Stephen works in the entertainment industry, which is grappling with a trend that he describes as the rise of the lurker. With the rise of lurkers and dark social, brands might not be seeing the follower growth theyre used to. The challenge that we’re all facing is how do we keep that attention?

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

Social Media Today

Twitter's convinced it has millions more users that don't log-in.

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How to Find Your Best Followers on Instagram

Jenn's Trends

You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.

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Why Blog Lurking is Not Bad

Ari Herzog

Denise Tanton loves lurkers. The BlogHer community manager, a self-confessed lurker, admires people who may be you who prefer to read and lurk than read and comment. In a comment about lurking, she writes : I know the word “lurk&# and thus being a “lurker&# sounds bad but really, it’s not bad at all.

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Transforming audiences into communities: Offering real value

Audiense

This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In our previous blog, we focused on creating meaningful conversation.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Meaning if the 1-9-90 rule (see link to my post) will actually change over time.