Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 138

YouTube B2B Reputation Video 138

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. What does this tell us?

Trends 321

Trends Social Media UGC Marketing 321

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 322

B2B Trends Analysis Marketing 322

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies.

Strategy 239

Strategy Marketing SMS Mobile 239

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 127

Brands Travel Metadata Feed 127

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available. Behavioral marketing is an old idea.

Campaign 267

Campaign Social Media Loyalty Marketing 267

Sprout Social

SEPTEMBER 17, 2024

Scheduling Stories allows marketers to focus on one task at a time instead of interrupting what they do throughout the day to post, saving them time, effort and focus. Plan for large campaigns Planning for a wide-scale marketing campaign? Coordinate with other marketing efforts Let’s say you’re launching a new product.

Instagram 129

Instagram How To Publishing Templates 129

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming.

B2B 206

B2B Strategy Marketing Microsoft 206

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 257

Content Marketing Loyalty Collaboration 257

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. How to schedule YouTube Shorts on your phone Follow these steps to schedule a Short via YouTube’s native mobile app. Select Publish.

YouTube 118

YouTube How To Publishing Embedding 118

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Mobile 145

Mobile Notification Collaboration Publishing 145

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 104

Marketing Team Collaboration Training 104

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? This explosion of touchpoints means more opportunities – and more complexities – for marketers.

Video 307

Video Content Statistics YouTube 307

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. this is the integraged digital media framework I use with my clients, no matter the challenge.

Marketing 199

Marketing Syndication Adwords Social Media 199

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 198

Social Media Tools Netvibes Lithium 198

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 212

Examples Marketing Retail Automotive 212

Buffer Social

OCTOBER 31, 2023

With the influx of ideas flooding into Buffer, the need to keep them organized and accessible had never been more pressing. Enter Tags, a new way to organize your content and manage your creative output. Available on all plans, web and mobile Tags are included on all Buffer plans , with a limit of three tags on the Free plan.

Organization 114

Organization Content Meme Mobile 114

Convince & Convert

AUGUST 16, 2024

Not only can team bonding happen over a strong WIFI connection, your organization can thrive even if you never set foot in a shared physical office space together this year. Those benefits don’t have to go away with virtual team organizations. Organize virtual lunches where team members can join a video call and eat together.

Team 139

Team Tips Hosting Collaboration 139

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

NOVEMBER 25, 2024

Set a Mobile Publisher (optional) If you want to use audio from Instagram’s sound library in your Reel content, you’ll need to choose a Mobile Publisher. This person will post your Reel from Instagram’s mobile app and will get a reminder (push notification) from Sprout’s mobile app on their device when it’s time to do so.

Instagram 101

Instagram How To Hashtag Library 101

Ignite Social Media

FEBRUARY 5, 2025

This guide walks you through the key requirements for placements on each platform for both organic and paid content. Alt Text: Image descriptions can be added via mobile or desktop. Key Changes: Headlines are back as of November 2023, allowing marketers to include catchy titles in their ads. Use hashtags to improve visibility.

Platform 97

Platform Social Media LinkedIn Feed 97

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. And an engaged audience that wants to interact with your brand is something every marketer should aim for.

Engagement 115

Engagement Facebook HootSuite UGC 115

Hootsuite

JUNE 28, 2024

Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. Instagram planning tools are software applications that help you manage and organize your content — even across multiple Instagram accounts. What is an Instagram planning tool?

Organization 113

Organization Tools Instagram HootSuite 113

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined. Reach: The number of unique users who saw your ads at least once.

Analytics 161

Analytics Brands CPA Marketing 161

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

Hootsuite

OCTOBER 30, 2023

You can drag and drop content to fine-tune the timing of your cross-platform campaigns, and even see paid and organic social content side-by-side. Later Source: Later Later’s social media calendar tool allows you to schedule organic content for all the major platforms. It’s a well organized and easy to use tool.

Organization 125

Organization Social Media Tools HootSuite 125

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Desiree Johnson. Short Links Best Practices on TikTok.

Tips 172

Tips Marketing Authentication Collaboration 172

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. Source: Digital 2020. 30,000-$49,999: 20%.

LinkedIn 145

LinkedIn Social Media Marketing HootSuite 145

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. This doesn’t just apply to organic pins that your brand is publishing but your advertising strategy as well.

Strategy 205

Strategy Tips Upcoming Mobile 205

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 117

Retail Social Media How To UGC 117