Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 306

B2B Trends Analysis Marketing 306

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available. Behavioral marketing is an old idea.

Campaign 262

Campaign Social Media Loyalty Marketing 262

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies.

Strategy 213

Strategy Marketing SMS Mobile 213

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming.

B2B 201

B2B Strategy Marketing Microsoft 201

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Mobile 143

Mobile Notification Collaboration Publishing 143

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? This explosion of touchpoints means more opportunities – and more complexities – for marketers.

Video 307

Video Content Statistics YouTube 307

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 224

Content Marketing Loyalty Collaboration 224

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works.

Advertising 289

Advertising Journal Survey Wikipedia 289

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 201

Examples Marketing Retail Automotive 201

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Social Media 186

Social Media Tools Netvibes Lithium 186

Buffer Social

OCTOBER 31, 2023

With the influx of ideas flooding into Buffer, the need to keep them organized and accessible had never been more pressing. Enter Tags, a new way to organize your content and manage your creative output. Available on all plans, web and mobile Tags are included on all Buffer plans , with a limit of three tags on the Free plan.

Organization 107

Organization Content Meme Mobile 107

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined. Reach: The number of unique users who saw your ads at least once.

Analytics 161

Analytics Brands CPA Marketing 161

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone. Desiree Johnson. Short Links Best Practices on TikTok.

Tips 172

Tips Marketing Authentication Collaboration 172

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. This doesn’t just apply to organic pins that your brand is publishing but your advertising strategy as well.

Strategy 205

Strategy Tips Upcoming Mobile 205

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. Source: Digital 2020. 30,000-$49,999: 20%.

LinkedIn 144

LinkedIn Social Media Marketing HootSuite 144

Hootsuite

OCTOBER 30, 2023

You can drag and drop content to fine-tune the timing of your cross-platform campaigns, and even see paid and organic social content side-by-side. Later Source: Later Later’s social media calendar tool allows you to schedule organic content for all the major platforms. It’s a well organized and easy to use tool.

Organization 113

Organization Social Media Tools HootSuite 113

Hootsuite

JUNE 28, 2024

Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. Instagram planning tools are software applications that help you manage and organize your content — even across multiple Instagram accounts. What is an Instagram planning tool?

Organization 97

Organization Tools Instagram HootSuite 97

Sprout Social

JUNE 3, 2021

Companies today depend on digital marketing tools to survive. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition. There’s no shortage of software out there to do the heavy lifting for your marketing must-dos. Email marketing tools.

Tools 145

Tools Marketing Templates Template 145

Webbiquity SMM

JULY 30, 2024

And you can do it all directly on your mobile device. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. To get the best results, you should combine organic methods with ads. Mitt Ray is the founder of Social Marketing Writing.

B2B 173

B2B Instagram BuzzStream Hubspot 173

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. The right B2B marketing plan will help you attract more visitors and generate and close more leads. Focus On Mobile Advertising.

B2B 113

B2B Strategy Marketing Mobile 113

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 142

Newsletter How To Marketing Templates 142

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 142

Social Media Tools Marketing Analytics 142

The Realtime Report

JUNE 12, 2023

Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years.

System 171

System Insurance Organization Mobile 171

Sprout Social

MAY 21, 2020

Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels. Why use emoji in marketing?

Engagement 145

Engagement Marketing How To Notification 145

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 222

Curation Tools Curata Flipboard 222

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 137

YouTube B2B Reputation Video 137

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing.

Content 192

Content Tips How To Video 192

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Ignite Social Media

FEBRUARY 15, 2019

The early bird may get the worm, but when it comes to Pinterest, it’s the early marketer that gets the sale. Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile. R each People Early.

Mobile 154

Mobile Class Feed Feedly 154

Ignite Social Media

DECEMBER 7, 2020

This is good news for Facebook and marketers trying to reach a younger audience on this platform. As a part of Facebook’s Communities Summit, they recently released some new features to help group admins better run, organize, and manage their communities. This will help brands better organize content based on topics.

Groups 203

Groups Groups Facebook Tips 203