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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 277
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 237
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. What does this tell us?

Trends 304
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

In the example below, I’ve started typing “Samsung Galaxy s10,” and options populate that can be selected: You can select multiple options in this list of devices where you would like to have Facebook place the ad: Of course, some specific devices may not be available in this list. Let us know in the comments below!

Mobile 175
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Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.

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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

How do you really tap into social media’s marketing potential without feeling lost in the noise? Mix it up with different types of posts, such as high-quality product photos, demo videos or reels, customer testimonials with product shots, or behind-the-scenes peeks at your production process. Don’t worry – we’ve got your back.

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Social media top five: What does Facebook’s stock market dip mean?

Sherrilynne Starkie

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Sometimes it’s just easier to say something aloud rather than to type out text. Social media users can receive voice messages on mobile and on web. Voice messaging comes to LinkedIn.