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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs.

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

Erik is a freelance technology writer and his articles appear on various website marketing blogs. The great thing about using URL rewriting is that the user will not even be aware that they are being redirected. By default, WordPress has a terrible URL structure. Changing it can help with your traffic. Do you have an index?

Sites 235
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UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. That’s where UTM tracking and URL shortening enter the picture. They have their own methods, practices and sets of skills.

URL 91
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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? On-site promotion – most publishers promote their main Twitter profiles through things like sidebar modules and footer links but not always prominently enough. NBC Targets Local Markets on the New Digg.

Industry 200
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. You can jump to the end for the Takeaways ).

News 149
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The 17 Best Photo Editing Tools

Webbiquity SMM

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Enter Internet Marketing Ninja’s Image Resizer Tool. ” — Marketing Insider Group. BuzzBlogger.

Tools 189
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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?