Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 350

B2B Influencer Social Media BuzzStream 350

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 99

Reddit Tips HootSuite Marketing 99

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Statistics 115

Statistics Social Media HootSuite Marketing 115

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 325

Trends Social Media UGC Marketing 325

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service.

Influencer 121

Influencer Social Media Survey Social Networking 121

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 264

Social Media Tips Marketing UGC 264

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 131

Brands Travel Metadata Feedly 131

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Social Media 136

Social Media Content How To Sentiment 136

Sprout Social

OCTOBER 10, 2024

LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. As the leading platform for B2B marketing, it’s also an excellent place to source leads.

Social Media 123

Social Media Brands Reddit B2B 123

Social Media Strategies Summit

FEBRUARY 28, 2025

Image source Convinced about the platforms marketing potential? Oklahoma State University LinkedIn School page: Oklahoma State University Followers: 243,000 So far, weve focused on the organic side of LinkedIn, but the platform also has plenty to offer advertisers. Register for one of our upcoming social media conferences.

Examples 179

Examples LinkedIn Newsletter UGC 179

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 276

Content Marketing Loyalty Collaboration 276

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

B2B 238

B2B Social Media Marketing Influencer 238

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Marketing 99

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

B2B 62

B2B Tools Strategy Marketing 62

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 322

B2B Trends Analysis Marketing 322

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: Pew Research 21.

Statistics 118

Statistics LinkedIn Strategy B2B 118

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 120

Social Media Content Meme Social Networking 120

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And they’re significantly increasing their marketing budgets. This may seem like a superficial way to market your solutions.

Products 147

Products Social Media Brands How To 147

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust.

Social Media 111

Social Media HootSuite How To Policies 111

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Writing content isn’t easy and people want to know how soon they can expect to start seeing organic search traffic from their masterful blog posts. Have tips for speeding up your organic traffic? –Sean.

Google 272

Google Analysis Engineering Organization 272

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Try the best social media management tool for free for 30 days.

Analytics 119

Analytics Social Media Tools HootSuite 119

Hootsuite

OCTOBER 30, 2024

Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy.

Social Media Management 131

Social Media Management Social Media HootSuite Metrics 131

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

Skills 334

Skills Social Media Sysomos Diagrams 334

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. But what if they changed that pattern?

B2B 256

B2B LinkedIn Research Twitter 256

Oktopost

NOVEMBER 21, 2024

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. Organic content builds trust and credibility, while paid campaigns amplify reach. His first tip? Balance is everything.

LinkedIn 83

LinkedIn Tips Airlines B2B 83

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 250

Brands NoFollow Marketing How To 250

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Social Media 210

Social Media Tools CPC Marketing 210

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. But what you want and what social media platforms want isn’t always the same thing, is it? Though if all else fails, a paid boost certainly never hurts.)

Social Networking 115

Social Networking YouTube HootSuite URL 115

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Oktopost

NOVEMBER 22, 2022

As classic lead generation tactics failed to produce MQLs, B2B marketers focused on brand for the growth they needed. And if 2022 was the year of the brand, social marketing was the favored channel to build those brands. What we’ve reported: Which social networks B2B marketers use most often.

B2B 149

B2B Social Media Report Trends 149

The Realtime Report

AUGUST 27, 2021

Content Marketing Strategy. While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution. Because not all traffic is equal you want to do everything possible to increase the “good” traffic, otherwise known as organic traffic.

Strategy 168

Strategy Content Marketing Social Networking 168