Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 118

Tools Marketing Price Hubspot 118

Oktopost

JULY 18, 2024

In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. This would free marketers to focus on strategy and creativity.

Data 87

Data Patterns Reputation Apple 87

WebInKnow

SEPTEMBER 9, 2021

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Patterns 122

Patterns Consultant Buy Products 122

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 104

Marketing Team Collaboration Training 104

Hootsuite

MARCH 19, 2025

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Heres what we found and how you can use these insights to supercharge your own Instagram marketing strategy. Why arent my posts getting traction?

Engagement 106

Engagement Instagram HootSuite Patterns 106

Oktopost

AUGUST 6, 2024

Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Comprehensive View : Combine social listening conversations with social media metrics from diverse sources, offering a holistic perspective on your entire social marketing strategy. With over 5.07

Report 127

Report Templates Template B2B 127

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 176

B2B Research Twitter Marketing 176

Oktopost

APRIL 1, 2025

Imagine this: Youre a fly on the wall in your competitors marketing meeting. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.

Strategy 62

Strategy Content B2B Marketing 62

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 103

Analysis Social Media HootSuite Sentiment 103

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 132

Products Social Media Brands How To 132

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. Artificial intelligence makes it possible for chatbots to “learn” how to respond to customer requests by discovering patterns in the data. They can apply identified patterns to solve similar problems or questions.

Examples 186

Examples Real Estate Hotels Marketing 186

Sprout Social

DECEMBER 17, 2024

Any dips could indicate a need to step up your social media marketing strategy for Threads. In particular, the follower growth chart lets you visualize patterns in your accounts growth. Connect patterns and adapt your social media content strategy accordingly. This helps you visualize how your account has grown over a period.

Analytics 91

Analytics Metrics Patterns Report 91

Buffer Social

MARCH 26, 2025

Content type matters — but not why you may think During my experiment, I posted: 19 video posts 3 text-only posts 2 image posts 1 document post The performance breakdown revealed some surprising patterns: Content Type Avg. This revealed valuable patterns: Posts published after 2 p.m. Impressions Avg. Reactions Avg. Comments Avg.

LinkedIn 99

LinkedIn Authentication Patterns Metrics 99

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. AI can be a valuable ally on this front.

Social Media 87

Social Media Patterns How To Analysis 87

Bill Hartzer

MARCH 27, 2025

This week, creator marketing platform #paid published its 2025 Creator Insights Report. Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. For marketers, thats a cue. Why This Report Matters for Marketing Teams For brands, timing matters. Kira Kosarin, an influencer with 8.9

Brands 78

Brands Sports Travel Patterns 78

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. Social media’s ability to engage professional audiences, showcase thought leadership, and generate high-quality leads is essential to any successful B2B marketing strategy. engagement rate Highest click-through rate at 1.2%

B2B 99

B2B Research Engagement Metrics 99

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 139

Analysis B2B Data Tools 139

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Tracking Audience Engagement Patterns The Comment Analysis Tool also helps marketers track the level of engagement in comments.

Analysis 60

Analysis Comments Video Sentiment 60

Buffer Social

DECEMBER 9, 2024

Leverage AI to generate drafts and spot patterns AI is also a good option at this stage as well. I love doing this because it helps me see patterns in my thinking that I might have missed.

Social Media 106

Social Media Content Apple System 106

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 134

Strategy Sentiment Marketing Patterns 134

Buffer Social

FEBRUARY 19, 2025

Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner. Or perhaps you find a pattern where behind the scenes content is a major hit for all your competitors.

Social Media 123

Social Media Content How To Collaboration 123

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 183

Strategy ROI SEO B2B 183

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Capabilities like our Optimal Send Times™ analyze your audience’s engagement patterns and schedule your posts to publish at the best times automatically.

YouTube 118

YouTube How To Publishing Embedding 118

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out.

Examples 107

Examples Social Media Strategy Sentiment 107

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Hootsuite

JULY 10, 2024

You’ll soon identify patterns, trends, new competitors, and other big-picture data. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. At the same time, they faced cuts to the marketing budget. Which leads us to… 6.

Examples 123

Examples Strategy HootSuite Sentiment 123

Ignite Social Media

MARCH 26, 2025

Leverage Patterns That Work : Use familiar structures like listicles, watch until the end formats, or quick transitions to maintain viewer interest. How to Keep It Visually Engaging Without Overdoing It: Dont Overcomplicate : Too many visual elements can overwhelm viewers. Keep the focus on one clear message.

Engagement 88

Engagement Video FeedBurner MySpace 88

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 138

B2B Research Influencer Marketing 138

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Keeping this in mind, here are 12 of the best LinkedIn analytics tools in the market to help you make the right choice. The right tool will show you what resonates with your audience.

Analytics 138

Analytics LinkedIn Tools Marketing 138

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

Data 121

Data Strategy Statistics Sports 121

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. This is not an easy job.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JULY 24, 2024

They help you measure how customers interact with your brand and how they respond to your marketing strategies. Here are some of the main advantages of tracking your customer engagement KPIs: Measuring customer engagement helps you track patterns in customer behavior.

Metrics 114

Metrics Engagement List Survey 114

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 138

Policies Marketing How To Guidelines 138

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. Identify the patterns: Look at the patterns in your day and life that drive the negative beliefs and behaviors.

Patterns 147

Patterns Energy Team Skills 147

Buffer Social

JANUARY 29, 2025

It’s a social media tip successful creators, marketers, and even platform bosses (thanks, Adam Mosseri ) share all the time. The pattern was crystal clear: The highly consistent posters saw more than 5 times the engagement per post compared to those who posted sporadically. And guess what?

Comments 115

Comments Study Posterous Analysis 115

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

Patterns 98

Patterns Marketing Focus Group Survey 98